• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • B

    Board Infinity

    Generative AI: Prompt Engineering Basics

    Skills you'll gain: Responsible AI, LLM Application, Model Evaluation, Scripting, Debugging

    4.7
    Rating, 4.7 out of 5 stars
    ·
    75 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Aspectos fundamentales de la gerencia

    Skills you'll gain: Staff Management, Business Management, People Management, Leadership and Management, Operations Management, Business Administration, Leadership, Workforce Planning, Organizational Strategy, Decision Making, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    735 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Legal Contracts and Agreements for Entrepreneurs

    Skills you'll gain: Commercial Laws, Risk Management, Business Risk Management, Entrepreneurial Finance, Vendor Contracts, Legal Risk, Contract Negotiation, Entrepreneurship, Contract Management, Contract Review, Legal Strategy, New Business Development, Civil Law, Lawsuits, Intellectual Property, Sales Presentation, Finance, Fundraising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    130 reviews

    Beginner · Course · 1 - 3 Months

  • R

    Royal Holloway, University of London

    Security Management and Governance

    Skills you'll gain: Computer Security Incident Management, Cyber Governance, Incident Management, Incident Response, Security Management, Cyber Security Strategy, Cyber Security Policies, Human Factors (Security), Security Awareness, ISO/IEC 27001, Cyber Risk, Security Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Project Manager Engagement with Stakeholders

    Skills you'll gain: Stakeholder Engagement, Stakeholder Management, Conflict Management, Project Management Institute (PMI) Methodology, Strategic Communication, Cultural Diversity, Project Management, Cultural Sensitivity, Communication, Organizational Structure, Influencing, Relationship Building

    4.8
    Rating, 4.8 out of 5 stars
    ·
    62 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Leadership and Influence

    Skills you'll gain: Influencing, Negotiation, Leadership, Conflict Management, Persuasive Communication, Leadership Development, Professional Development, Business Leadership, Communication, Initiative and Leadership, Empowerment, Personal Development, Leadership and Management, Cooperation, Communication Strategies, Team Building, Constructive Feedback, Decision Making, Ethical Standards And Conduct

    4.6
    Rating, 4.6 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create Digital Products with Visme

    Skills you'll gain: Logo Design, Marketing Design, Digital Design, Marketing Collateral, Creative Design, Graphic Design, Marketing Materials, Design, Presentations, Project Design, Organizational Skills, Marketing, User Accounts, Advertising

    3.9
    Rating, 3.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create Social Media Ad Campaign using Canva

    Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Storytelling, Marketing Materials, Advertising, Social Media Marketing, Content Creation, Marketing Design, Graphic Design, User Accounts

    4.5
    Rating, 4.5 out of 5 stars
    ·
    43 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • 2

    28DIGITAL

    Sustainable Digital Innovation

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Business Transformation, Digital Transformation, Environmental Social And Corporate Governance (ESG), Governance, Innovation, Stakeholder Engagement, Sustainability Reporting, Business Leadership, Business Strategies, Business Modeling, Market Opportunities, Value Propositions

    4.5
    Rating, 4.5 out of 5 stars
    ·
    200 reviews

    Intermediate · Course · 1 - 3 Months

  • I

    IBM

    Incident Response and Defense with OpenVAS

    Skills you'll gain: Threat Detection, Cyber Threat Intelligence, Threat Management, Vulnerability Assessments, Incident Response, Vulnerability Scanning, Cyber Security Assessment, Vulnerability Management, Cybersecurity, Security Strategy, Risk Mitigation, Emergency Response, Network Analysis, Technical Writing

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    A Strategic Approach to Cybersecurity

    Skills you'll gain: Cybersecurity, Cyber Security Strategy, Cyber Governance, Cyber Risk, Cyber Security Assessment, Security Strategy, Cyber Security Policies, Security Management, Security Awareness, Threat Modeling, Information Privacy, Infrastructure Security, Risk Management, Vulnerability Assessments

    4.8
    Rating, 4.8 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Digital Campaign Management & Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

Searches related to marketing strategy

marketing strategy specialization
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy free
marketing strategy capstone project
marketing strategy specialist free
marketing strategy by ie business school
1…190191192…425

In summary, here are 10 of our most popular marketing strategy courses

  • Generative AI: Prompt Engineering Basics: Board Infinity
  • Aspectos fundamentales de la gerencia: University of California, Irvine
  • Legal Contracts and Agreements for Entrepreneurs: University of Maryland, College Park
  • Security Management and Governance: Royal Holloway, University of London
  • Project Manager Engagement with Stakeholders: Microsoft
  • Leadership and Influence: University of Illinois Urbana-Champaign
  • Create Digital Products with Visme: Coursera
  • Create Social Media Ad Campaign using Canva: Coursera
  • Sustainable Digital Innovation: 28DIGITAL
  • Incident Response and Defense with OpenVAS: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok