• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    ManyChat for Beginners: Automate Instagram Lead Generation

    Skills you'll gain: Instagram, Email Marketing, Email Automation, Lead Generation, Marketing Automation, Google Sheets, Social Media, Social Media Marketing, Digital Marketing, Gmail

    Beginner · Guided Project · Less Than 2 Hours

  • F

    Fortinet, Inc.

    Fortinet Network Security

    Skills you'll gain: Firewall, Virtual Private Networks (VPN), Network Troubleshooting, Network Routing, Network Security, Intrusion Detection and Prevention, Authentications, Network Monitoring, Event Monitoring, Lightweight Directory Access Protocols, Network Administration, Security Information and Event Management (SIEM), Security Engineering, Network Performance Management, Enterprise Security, Application Security, Network Infrastructure, Cybersecurity, Computer Security, Cyber Security Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    136 reviews

    Intermediate · Specialization · 3 - 6 Months

  • D

    Duke University

    Data-Driven Decision-Making for Agile Organizations

    Skills you'll gain: Strategic Decision-Making, Dealing With Ambiguity, Performance Analysis, Performance Measurement, Customer Analysis, Adaptability, Decision Making, Strategic Prioritization, Dashboard, Strategic Thinking, Data-Driven Decision-Making, Market Opportunities, Business Metrics, Business Analytics, Business Intelligence, Data Science, Data Analysis, Operational Efficiency, Risk Management, Change Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    48 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • I

    IBM

    GenAI for SEO: A Hands-On Playbook

    Skills you'll gain: Prompt Engineering, Keyword Research, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Negotiation Skills and Effective Communication

    Skills you'll gain: Negotiation, Emotional Intelligence, Communication, Conflict Management, Relationship Building, Interpersonal Communications, Collaboration, Empathy, Active Listening, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    83 reviews

    Intermediate · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Cyber Security: Essentials for Forensics

    Skills you'll gain: Mobile Security, Criminal Investigation and Forensics, Investigation, Cyber Security Strategy, Cyber Threat Intelligence, Cyber Attacks, Intrusion Detection and Prevention, Cybersecurity, Mobile Development, Cyber Security Policies, Apple iOS, Artificial Intelligence and Machine Learning (AI/ML), Cyber Governance, Data Security, Threat Modeling, Android (Operating System), Application Security, Computer Security, Legal Proceedings, Machine Learning Methods

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Create a Customer Service Survey in Microsoft Forms

    Skills you'll gain: User Feedback, Employee Surveys, Customer Insights, Customer experience improvement, Microsoft 365, Market Research, User Research, Target Audience, Key Performance Indicators (KPIs), Data Analysis Software, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of California, Santa Cruz

    The Career Design Lab: Change your Job, Change your Life

    Skills you'll gain: Professional Networking, Positivity, Design Thinking, Decision Making, Relationship Building, Professional Development, Creative Thinking, Interviewing Skills, Self-Awareness, Negotiation, Personal Development, Goal Setting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Codio

    Understanding ISO Security Standards for Your Organization

    Skills you'll gain: ISO/IEC 27001, Risk Management, Personally Identifiable Information, Enterprise Risk Management (ERM), Business Risk Management, Security Controls, System Implementation, Security Awareness, Information Privacy, Security Management, Security Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    AI in Fan Engagement

    Skills you'll gain: Marketing Analytics, AI Personalization, Predictive Analytics, Customer Engagement, Advanced Analytics, Data-Driven Decision-Making, Predictive Modeling, AI Enablement, Marketing Strategies, Emerging Technologies, Revenue Management, Loyalty Programs, Brand Marketing, Digital Media Strategy, Media Strategy, Digital Transformation, Drive Engagement, Media Planning, Media Relations, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • B

    BCG

    التحوّل الرقمي

    Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Business Technologies, Business Strategy, Market Dynamics, Emerging Technologies, Business Economics, Innovation, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    294 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    IA generativa: más allá del chatbot

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, AI Product Strategy, Google Cloud Platform, Artificial Intelligence, Google Workspace

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 3 Months

Searches related to marketing strategy

marketing strategy specialization
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy free
marketing strategy capstone project
marketing strategy specialist free
marketing strategy by ie business school
1…193194195…425

In summary, here are 10 of our most popular marketing strategy courses

  • ManyChat for Beginners: Automate Instagram Lead Generation: Coursera
  • Fortinet Network Security: Fortinet, Inc.
  • Data-Driven Decision-Making for Agile Organizations: Duke University
  • GenAI for SEO: A Hands-On Playbook: IBM
  • Negotiation Skills and Effective Communication : Tecnológico de Monterrey
  • Cyber Security: Essentials for Forensics: Macquarie University
  • Create a Customer Service Survey in Microsoft Forms: Coursera
  • The Career Design Lab: Change your Job, Change your Life: University of California, Santa Cruz
  • Understanding ISO Security Standards for Your Organization: Codio
  • AI in Fan Engagement: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok