• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Cambridge

    Forensic Science: DNA Analysis

    Skills you'll gain: Criminal Investigation and Forensics, Investigation, Laboratory Testing, Statistical Analysis, Molecular Biology, Specimen Collection, Scientific Methods, Medical Science and Research, General Science and Research, Data Collection, Case Studies, Biology, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    U

    University of Pennsylvania

    AI and Machine Learning Essentials with Python

    Skills you'll gain: Statistical Machine Learning, Data Preprocessing, Model Evaluation, PyTorch (Machine Learning Library), Statistical Methods, Probability, Probability & Statistics, Sampling (Statistics), Logistic Regression, Deep Learning, Probability Distribution, Supervised Learning, Statistics, Machine Learning Methods, Machine Learning, Agentic systems, Artificial Intelligence, Artificial Neural Networks, Algorithms, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    40 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Applied Bioinformatics

    Skills you'll gain: Bioinformatics, Diagnostic Tests, Model Evaluation, Molecular Biology, Infectious Diseases, Informatics, Network Analysis, Medical Science and Research, Computational Thinking, Biochemistry, Data Mining, Scientific Visualization, Life Sciences, Tree Maps, Microbiology, Biology, Data Analysis Software, Pharmacology, Science and Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    66 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Engineering Career Guide and Interview Preparation

    Skills you'll gain: Professional Networking, Interviewing Skills, LinkedIn, Technical Communication, Professional Development, Data Strategy, Data Ethics, Data Infrastructure, Data Pipelines, Verbal Communication Skills, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    96 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Sales Training: Inbound Business Strategy

    Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Management, Service Level Agreement, Sales Strategy, Sales Process, Sales, Customer Acquisition Management, Content Marketing, Business Strategy, Customer experience strategy (CX), Customer Retention

    4.8
    Rating, 4.8 out of 5 stars
    ·
    123 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Product and Service Development: Empathy Mapping with Miro

    Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, User Research, Business Planning, Business Strategy, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    X

    Xi'an Jiaotong University

    Lecture Series for Preventing and Controlling COVID-19

    Skills you'll gain: Infectious Diseases, Infection Control, Epidemiology, Public Health and Disease Prevention, Preventative Care, Public Health, Hand Hygiene, Personal protective equipment, Diagnostic Tests, Intensive Care Medicine, Patient Treatment, Diagnostic Radiology

    4.5
    Rating, 4.5 out of 5 stars
    ·
    360 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    UX Web Design: Build User-Centric Websites

    Skills you'll gain: User Research, UI/UX Research, User Experience Design, Logo Design, User Centered Design, Experience Design, Usability, Wireframing, Mockups, Prototyping, Persona Development, Graphic and Visual Design

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    L

    Ludwig-Maximilians-Universität München (LMU)

    Конкурентная стратегия

    Skills you'll gain: Competitive Analysis, Game Theory, Business Strategy, Market Dynamics, Go To Market Strategy, Strategic Partnership, Strategic Decision-Making, Market Analysis, Consumer Behaviour, Product Development, Innovation

    5
    Rating, 5 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Digital Technology in Manufacturing

    Skills you'll gain: Product Lifecycle Management, Embedded Systems, Manufacturing and Production, Manufacturing Processes, Robotic Process Automation, Control Systems, Computer-Aided Design, Manufacturing Operations, Programmable Logic Controllers, Automation, Internet Of Things, Production Process, Robotics, Lean Manufacturing, Digital Transformation, Engineering Analysis, C (Programming Language), Enterprise Resource Planning, Industrial Engineering, Geometric Dimensioning And Tolerancing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    25 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Advanced Models for Decision Making

    Skills you'll gain: Operations Research, Supply Chain, Workforce Management, Business Analytics, Applied Mathematics, Mathematical Modeling, Process Optimization, Manufacturing Operations, Operations Management, Workforce Planning, Financial Modeling, Business Analysis, Microsoft Excel, Resource Allocation, Finance, Analytics, Production Planning, Portfolio Management, Investment Management, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    L'Art des Structures 2 : treillis, poutres, dalles et cadres

    Skills you'll gain: Structural Engineering, Structural Analysis, Architectural Engineering, Civil Engineering, Construction, Engineering Analysis, Engineering Calculations, Mechanics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 3 - 6 Months

1…199200201…339

In summary, here are 10 of our most popular market research courses

  • Forensic Science: DNA Analysis: University of Cambridge
  • AI and Machine Learning Essentials with Python: University of Pennsylvania
  • Applied Bioinformatics: University of California San Diego
  • Data Engineering Career Guide and Interview Preparation: IBM
  • Sales Training: Inbound Business Strategy: HubSpot Academy
  • Product and Service Development: Empathy Mapping with Miro: Coursera
  • Lecture Series for Preventing and Controlling COVID-19: Xi'an Jiaotong University
  • UX Web Design: Build User-Centric Websites: Northeastern University
  • Конкурентная стратегия : Ludwig-Maximilians-Universität München (LMU)
  • Digital Technology in Manufacturing: L&T EduTech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok