• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • S

    Salesforce

    Groundwork for Success in Sales Development

    Skills you'll gain: Time Management, Productivity, Growth Mindedness, Sales Development, Professional Development, Goal Setting, Prioritization, Professionalism, Collaboration, Personal Development, Teamwork, Sales, Performance Metric, Constructive Feedback, Self-Awareness, Stress Management, Accountability

    4.4
    Rating, 4.4 out of 5 stars
    ·
    474 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics: Communicating with Data

    Skills you'll gain: Data Storytelling, Data Visualization, Data Literacy, Infographics, Data Collection, Data Quality, Business Analytics, Data Visualization Software, Data-Driven Decision-Making, Analytics, Data Analysis, Communication, Digital Marketing, Health Care

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    652 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Getting Started with Azure DevOps Boards

    Skills you'll gain: Sprint Planning, Scrum (Software Development), Azure DevOps, Backlogs, Kanban Principles, Agile Software Development, Project Management, DevOps

    4.5
    Rating, 4.5 out of 5 stars
    ·
    627 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    Universidade de São Paulo

    Introdução aos Princípios e Práticas da Gestão De Projetos

    Skills you'll gain: Project Schedules, Cost Estimation, Project Performance, Project Risk Management, Project Controls, Work Breakdown Structure, Risk Analysis, Conflict Management, Timelines, Stakeholder Management, Scheduling, Risk Mitigation, Project Planning, Quality Management, Project Documentation, Project Management, Estimation, Milestones (Project Management), Organizational Structure, Performance Metric

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of California, Irvine

    Presentations: Speaking so that People Listen

    Skills you'll gain: Verbal Communication Skills, Presentations, Public Speaking, Non-Verbal Communication, Peer Review, Constructive Feedback, Persuasive Communication, Driving engagement, Student Engagement, Stress Management, Organizational Skills, Planning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    390 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Command Line in Linux

    Skills you'll gain: Linux Commands, Linux, Linux Servers, Command-Line Interface, Linux Administration, File Management, Unix Commands, File Systems

    4.6
    Rating, 4.6 out of 5 stars
    ·
    984 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Maryland, College Park

    Innovation for Entrepreneurs: From Idea to Marketplace

    Skills you'll gain: Commercialization, Product Planning, Innovation, New Product Development, Product Development, Team Building, Product Strategy, Entrepreneurship, Design Thinking, Product Testing, Customer Insights, Business Strategies, Team Motivation, Market Opportunities, User Research, Market Research, Team Management, Business Modeling, Technology Strategies, Value Propositions

    4.6
    Rating, 4.6 out of 5 stars
    ·
    702 reviews

    Mixed · Course · 1 - 3 Months

  • M

    Microsoft

    Crafting User-First Product Experiences in the AI Era

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, Product Roadmaps, User Interface (UI) Design, Market Opportunities, Regulation and Legal Compliance, Data Ethics, Responsible AI, Data Governance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    366 reviews

    Beginner · Specialization · 3 - 6 Months

  • V

    Vanderbilt University

    Advanced Prompt Engineering for Everyone

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, Generative AI, ChatGPT, AI Personalization, Anthropic Claude, LLM Application, Large Language Modeling, Artificial Intelligence, Context Management, Model Evaluation, Data Analysis, Verification And Validation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    674 reviews

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Clinical Trials Operations

    Skills you'll gain: Clinical Data Management, Clinical Trials, Sample Size Determination, Clinical Research Ethics, Clinical Trial Management Systems, Clinical Research, Data Quality, Quality Assurance, Data Entry, Case Report Forms, Institutional Review Board (IRB), Good Clinical Practices (GCP), Data Cleansing, Data Management, Regulatory Compliance, Data Integrity, Statistical Reporting, Informed Consent, Clinical Documentation, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    596 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Alberta

    Service-Oriented Architecture

    Skills you'll gain: Service Oriented Architecture, API Design, Web Services, Simple Object Access Protocol (SOAP), Microservices, Restful API, Software Architecture, Web Applications, JSON, Web Development, Android Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    590 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University at Buffalo

    Energy: The Enterprise

    Skills you'll gain: Energy and Utilities, Workforce Development, Sustainable Development, Sustainable Technologies, Electric Power Systems, Environment and Resource Management, Environmental Science, Innovation, Emerging Technologies, Market Dynamics, Climate Change Mitigation, Operational Efficiency

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

1…211212213…834

In summary, here are 10 of our most popular brand management courses

  • Groundwork for Success in Sales Development: Salesforce
  • Introduction to Business Analytics: Communicating with Data : University of Illinois Urbana-Champaign
  • Getting Started with Azure DevOps Boards: Coursera
  • Introdução aos Princípios e Práticas da Gestão De Projetos: Universidade de São Paulo
  • Presentations: Speaking so that People Listen: University of California, Irvine
  • Command Line in Linux: Coursera
  • Innovation for Entrepreneurs: From Idea to Marketplace: University of Maryland, College Park
  • Crafting User-First Product Experiences in the AI Era: Microsoft
  • Advanced Prompt Engineering for Everyone: Vanderbilt University
  • Clinical Trials Operations: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok