• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Market Research

    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Market Research Course Catalog

    • Status: Preview
      Preview
      N

      National Taiwan University

      賽局與產業競爭策略 (Game Theory and Business Strategy)

      Skills you'll gain: Game Theory, Business Strategy, Business, Business Marketing, Strategic Decision-Making, Decision Making, Negotiation, Competitive Analysis, Market Dynamics, Product Knowledge

      5
      Rating, 5 out of 5 stars
      ·
      36 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp

      UX/UI Design Fundamentals: Usability and Visual Principles

      Skills you'll gain: UI/UX Research, User Interface and User Experience (UI/UX) Design, User Experience, User Centered Design, Usability, User Flows, User Interface (UI) Design, Responsive Web Design, Interaction Design, Typography, Prototyping, Persona Development, Color Theory

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      How Can We Measure and Study Human Error?

      Skills you'll gain: Usability, Usability Testing, User Experience Design, Human Computer Interaction, Human Centered Design, User Interface (UI), User Research, Data Collection, Research Design, Research Methodologies, Experimentation, Statistical Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Information Gathering and Vetting

      Skills you'll gain: Research, Data Collection, Investigation, Scientific Methods, Research Methodologies, Persuasive Communication, Data Analysis, Information Management

      4
      Rating, 4 out of 5 stars
      ·
      9 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create surveys with Qualtrics

      Skills you'll gain: Survey Creation, Customer Retention, Customer Insights, Business Research, Customer Data Management, User Feedback, Customer experience improvement

      4.2
      Rating, 4.2 out of 5 stars
      ·
      14 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      How To Land the Job You Want (Capstone Project)

      Skills you'll gain: Interviewing Skills, Strategic Marketing, LinkedIn, Recruitment, Marketing, Presentations, Target Audience, Professional Development, Business Writing, Personal Development, Writing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      I

      Indian Institute for Human Settlements

      Writing and Disseminating Grey Literature

      Skills you'll gain: Editing, Storytelling, Writing and Editing, Photography, Journalism, Blogs, Content Creation, Infographics, Writing, Media and Communications, Social Media, Research, Instagram

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      R

      Radio y Televisión Española

      Competencias y habilidades esenciales en el entorno digital

      Skills you'll gain: Social Media Content, Social Media Strategy, Live Streaming, Photo/Video Production and Technology, Image Analysis, Social Media Management, Video Production, Content Strategy, Media and Communications, Content Creation, Journalism, Network Analysis, Mobile Development Tools, Research, Digital Communications, Information Architecture, Education Software and Technology, Investigation, Trend Analysis, Verification And Validation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      70 reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google Cloud

      Encoder-Decoder Architecture

      Skills you'll gain: Keras (Neural Network Library), Tensorflow, Generative AI, Applied Machine Learning, Deep Learning, Artificial Neural Networks, Natural Language Processing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      47 reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      S

      Simplilearn

      B2B Marketing

      Skills you'll gain: Business Marketing, B2B Sales, Lead Generation, Marketing Strategies, Marketing Effectiveness, Target Market, Account Management, Email Marketing, Strategic Marketing, Content Marketing, Marketing Channel, Pay Per Click Advertising, Sales Development, LinkedIn, Marketing Analytics, Content Creation, Advertising

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Translating Basic Research into Research for Humans

      Skills you'll gain: Clinical Research, Clinical Trials, Medical Science and Research, Pharmaceuticals, Laboratory Research, General Science and Research, Research, Biology, Ethical Standards And Conduct

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Illinois Urbana-Champaign

      Investing and Building Wealth

      Skills you'll gain: Investment Management, Business Risk Management, Financial Market, Financial Modeling, Return On Investment

      Beginner · Course · 1 - 4 Weeks

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…223224225…325

    In summary, here are 10 of our most popular market research courses

    • 賽局與產業競爭策略 (Game Theory and Business Strategy): National Taiwan University
    • UX/UI Design Fundamentals: Usability and Visual Principles: SkillUp
    • How Can We Measure and Study Human Error?: Arizona State University
    • Information Gathering and Vetting: Arizona State University
    • Create surveys with Qualtrics: Coursera Project Network
    • How To Land the Job You Want (Capstone Project): University of Maryland, College Park
    • Writing and Disseminating Grey Literature: Indian Institute for Human Settlements
    • Competencias y habilidades esenciales en el entorno digital: Radio y Televisión Española
    • Encoder-Decoder Architecture: Google Cloud
    • B2B Marketing: Simplilearn

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok