• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Capstone: Making the Case for AI

      Skills you'll gain: Generative AI, Customer experience improvement, Marketing Effectiveness, Content Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer Insights, Customer Engagement, Artificial Intelligence

      Mixed · Course · 1 - 4 Weeks

    • P

      Packt

      Python Interactive Dashboards with Plotly Dash

      Skills you'll gain: Plotly, Dashboard, Data Analysis, Interactive Data Visualization, Jupyter, Hypertext Markup Language (HTML), Data Visualization Software, Real Time Data, Pandas (Python Package), Python Programming, Data Structures

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      How to Innovate with the Strategy Canvas for Competitiveness

      Skills you'll gain: Business Strategy, Strategic Thinking, Value Propositions, Competitive Analysis, Entrepreneurship, New Business Development, Market Research, Innovation, Strategic Planning, Organizational Strategy, Spreadsheet Software, Leadership

      4.4
      Rating, 4.4 out of 5 stars
      ·
      14 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      Multimodal Retrieval Augmented Generation (RAG) using the Vertex AI Gemini API

      Skills you'll gain: Query Languages, Data Manipulation, Metadata Management, Text Mining, Cloud API, Generative AI, Google Cloud Platform, Image Analysis, Cloud Computing, Artificial Intelligence

      4
      Rating, 4 out of 5 stars
      ·
      7 reviews

      Intermediate · Project · Less Than 2 Hours

    • Status: Preview
      Preview
      S

      SkillUp

      Power BI Data Analyst Associate Prep

      Skills you'll gain: Data Analysis Expressions (DAX), Dashboard, Power BI, Data Visualization, Data Transformation, Data Manipulation, Data Modeling, Data Import/Export, Data Visualization Software, Data Analysis, Analytics, Data Cleansing, Data Security, Data Management

      3.9
      Rating, 3.9 out of 5 stars
      ·
      11 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      B

      Banco Interamericano de Desarrollo

      La era digital en América Latina y el Caribe

      Skills you'll gain: Digital Transformation, Big Data, Public Policies, Data-Driven Decision-Making, Economic Development, Business Transformation, Technology Strategies, Entrepreneurship, Internet Of Things, Emerging Technologies, Governance, Telecommunications

      4.9
      Rating, 4.9 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Alfaisal University | KLD

      مقاييس التسويق وربحية التسويق

      Skills you'll gain: Production Line, Marketing Effectiveness, Business Metrics, Performance Measurement, Profit and Loss (P&L) Management, Production Management, Market Share, Marketing, Marketing Strategies, Marketing Analytics, Return On Investment, Benchmarking

      4.4
      Rating, 4.4 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Introducción al Marketing de Redes Sociales con Visme

      Skills you'll gain: Advertising, Social Media Marketing, Social Media Content, Social Media Strategy, Social Media, Instagram, Marketing, Content Creation, Graphic Design, Marketing Design

      4.3
      Rating, 4.3 out of 5 stars
      ·
      8 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Interpretable Machine Learning Applications: Part 4

      Skills you'll gain: Predictive Modeling, Applied Machine Learning, Data Analysis, Google Cloud Platform, Jupyter, Decision Tree Learning, Data Processing, Exploratory Data Analysis, Machine Learning, Random Forest Algorithm, Statistical Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      14 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      How to fulfill orders on Facebook

      Skills you'll gain: Facebook, Order Management, Order Fulfillment, Marketing, Product Marketing, Sales, Payment Systems, Shipping and Receiving, E-Commerce, Social Media Marketing, Social Media

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Managing Customer Expectations with Jagdish Sheth

      Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Market Share, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      استخدام كانفة لتصميم وإنشاء منتجات رقمية

      Skills you'll gain: Canva (Software), Color Theory, Sales, Design, Sales Strategy, Marketing Materials, Digital Design, Intellectual Property, Graphic and Visual Design Software, Product Design, Asset Protection, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…226227228…354

    In summary, here are 10 of our most popular marketing analytics courses

    • Capstone: Making the Case for AI: Emory University
    • Python Interactive Dashboards with Plotly Dash: Packt
    • How to Innovate with the Strategy Canvas for Competitiveness: Coursera Project Network
    • Multimodal Retrieval Augmented Generation (RAG) using the Vertex AI Gemini API: Google Cloud
    • Power BI Data Analyst Associate Prep: SkillUp
    • La era digital en América Latina y el Caribe: Banco Interamericano de Desarrollo
    • مقاييس التسويق وربحية التسويق: Alfaisal University | KLD
    • Introducción al Marketing de Redes Sociales con Visme: Coursera Project Network
    • Interpretable Machine Learning Applications: Part 4: Coursera Project Network
    • How to fulfill orders on Facebook: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok