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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • B

    Board Infinity

    Excel Essentials and Beyond

    Skills you'll gain: Pivot Tables And Charts, Dashboard, Data Presentation, Data Visualization, Spreadsheet Software, Data Storytelling, Data Visualization Software, Excel Formulas, Data Analysis, Data-Driven Decision-Making, Data Cleansing, Data Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 3 Months

  • S

    SAS

    Predictive Modeling with Logistic Regression using SAS

    Skills you'll gain: SAS (Software), Model Evaluation, Logistic Regression, Predictive Modeling, Classification And Regression Tree (CART), Big Data, Regression Analysis, Statistical Machine Learning, Feature Engineering, Statistical Analysis, Data Preprocessing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    63 reviews

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Mathematical Biostatistics Boot Camp 2

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Statistical Methods, Probability & Statistics, Statistical Inference, Biostatistics, Sampling (Statistics), Statistics, Data Analysis, Regression Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    138 reviews

    Mixed · Course · 1 - 4 Weeks

  • B

    Ball State University

    Introduction to Programming

    Skills you'll gain: Data Analysis, Programming Principles, Statistical Analysis, Computer Programming, Python Programming, Object Oriented Programming (OOP), Natural Language Processing, Scripting, NumPy, Algorithms, Debugging, Data Structures

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Get Started with Facebook Ads Manager

    Skills you'll gain: Facebook, Advertising Campaigns, Account Management, Advertising, Social Media Management, Digital Advertising, User Accounts, Social Media, Social Media Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    91 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • E

    Emory University

    Driving Customer Equity with AI

    Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Marketing Strategies, AI Personalization, AI Enablement, Customer Data Management, Customer experience improvement, Predictive Modeling

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create social media content with Prezi

    Skills you'll gain: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Facebook, Content Marketing, LinkedIn, Digital Marketing, Graphic Design

    4.1
    Rating, 4.1 out of 5 stars
    ·
    43 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Developing Data Models with LookML

    Skills you'll gain: Looker (Software), Data Modeling, Dashboard, Database Design, Data Warehousing, SQL, Data Analysis, Data Persistence, Version Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    72 reviews

    Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    Using Microsoft Copilot to Understand Your Customer

    Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a services customer satisfaction process

    Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Business Process, Web Analytics, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    42 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • L

    L&T EduTech

    Digital Technology in Manufacturing

    Skills you'll gain: Product Lifecycle Management, Embedded Systems, Manufacturing and Production, Robotic Process Automation, Manufacturing Processes, Control Systems, Computer-Aided Design, Programmable Logic Controllers, Automation, Internet Of Things, Production Process, Robotics, Digital Transformation, Engineering Analysis, C (Programming Language), Enterprise Resource Planning, Industrial Engineering, Supply Chain Management, Geometric Dimensioning And Tolerancing, Simulation and Simulation Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    30 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Cómo crear tu marca personal usando Canva

    Skills you'll gain: Canva (Software), Logo Design, Graphic Design, Branding, Content Creation, Target Audience, Presentations, Customer Engagement, Social Media Content, Brand Awareness, Creativity, Social Media, Social Media Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Excel Essentials and Beyond: Board Infinity
  • Predictive Modeling with Logistic Regression using SAS : SAS
  • Mathematical Biostatistics Boot Camp 2: Johns Hopkins University
  • Introduction to Programming: Ball State University
  • Get Started with Facebook Ads Manager: Coursera
  • Driving Customer Equity with AI: Emory University
  • Create social media content with Prezi : Coursera
  • Developing Data Models with LookML: Google Cloud
  • Using Microsoft Copilot to Understand Your Customer: Microsoft
  • Create a services customer satisfaction process: Coursera

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