Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Columbia University
Skills you'll gain: Statistical Inference, Econometrics, Mediation, Advanced Analytics, Statistical Analysis, Regression Analysis, Time Series Analysis and Forecasting, Statistical Methods, Statistical Modeling, Research Design
Advanced · Course · 1 - 3 Months

Skills you'll gain: SAS (Software), Perl (Programming Language), Data Processing, Statistical Programming, Stored Procedure, Data Manipulation, Data Transformation, Data Analysis
Intermediate · Course · 1 - 3 Months

LearnQuest
Skills you'll gain: Sales Pipelines, B2B Sales, Prospecting and Qualification, Consultative Selling, Selling Techniques, Persuasive Communication, Communication, Stakeholder Engagement, Enterprise Sales, Value Propositions, Performance Metric, Upselling, Technical Sales, Sales, Cross Selling, Overcoming Objections, Verbal Communication Skills, Sales Presentations, Negotiation, Analytics
Beginner · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Unsupervised Learning, Dimensionality Reduction, Machine Learning, Feature Engineering, Data Mining, Model Evaluation, Machine Learning Algorithms, Exploratory Data Analysis, Data Analysis, Spatial Data Analysis, Algorithms
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Target Market, Value Propositions, Cost Control, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Entrepreneurship, Business Strategy, Resource Management, Revenue Management
Intermediate · Guided Project · Less Than 2 Hours

University of Illinois Urbana-Champaign
Skills you'll gain: Social Determinants Of Health, Community Health, Product Development, Health Systems, Business Modeling, Health Equity, Lean Six Sigma, Market Analysis, Performance Improvement, Process Improvement, Healthcare Industry Knowledge, Stakeholder Analysis, Statistical Process Controls, New Product Development, Innovation, Decision Making, Operations Management, Operations, Problem Solving, Leadership
Build toward a degree
Intermediate · Specialization · 3 - 6 Months
Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Large Language Modeling, Responsible AI, Data Ethics, Generative Adversarial Networks (GANs), Agentic systems, AI Security, Discussion Facilitation, Business Ethics, Embeddings, Regulatory Compliance, Case Studies, Data Synthesis, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, SAS (Software), AI Workflows, Analytics, Machine Learning
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Logo Design, Prompt Engineering, Brainstorming, Brand Strategy, Branding, Graphic and Visual Design, ChatGPT, Color Theory, Target Audience, Creativity, Typography
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Search Engine Optimization, Generative AI, Content Strategy, AI Enablement, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Digital Content, Social Media, JSON
Intermediate · Course · 1 - 4 Weeks

California Institute of the Arts
Skills you'll gain: Business Process Automation, Process Improvement, Client Services, Customer Analysis, Presentations, Expectation Management, Business Planning, Brand Strategy, Business Development, Portfolio Management, Time Management, Marketing Strategies
Intermediate · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Stakeholder Communications, Stakeholder Management, Stakeholder Analysis, Communication Planning, Stakeholder Engagement, Public Relations, Public Affairs, Performance Reporting, Strategic Communication, Marketing Effectiveness, Community Outreach, Performance Metric, Relationship Building, Data Visualization, Data Collection
Beginner · Course · 1 - 4 Weeks

California Institute of the Arts
Skills you'll gain: Business Planning, Business Risk Management, Business Strategy, Peer Review, Financial Modeling, Entrepreneurship, Business Development, Branding, Financial Planning, Service Design, Market Research
Intermediate · Course · 1 - 3 Months