• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Resilience for Everyone

    Skills you'll gain: Empathy, Positivity, Growth Mindedness, Optimism, Stress Management, Resilience, Compassion, Goal Setting, Overcoming Obstacles, Personal Development, Emotional Intelligence, Empowerment, Social Skills, Time Management, Persistence, Courage, Adaptability, Self-Awareness, Independent Thinking, Organizational Skills

    4.5
    Rating, 4.5 out of 5 stars
    ·
    178 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Hospitality Luxury Brand Management

    Skills you'll gain: Hospitality Management, Hospitality Services, Hospitality, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    170 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Sciences Po

    Entreprendre dans les Industries Culturelles à l'ère du numérique

    Skills you'll gain: Entrepreneurship, Business Leadership, Promotional Strategies, Business Modeling, New Business Development, Entrepreneurial Finance, Innovation, Content Creation, Digital Content, Digital Transformation, Consumer Behaviour, Business Economics, Marketing Strategies, Intellectual Property

    4.6
    Rating, 4.6 out of 5 stars
    ·
    164 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Negociar con sentido: ¿Competir, colaborar o ceder?

    Skills you'll gain: Negotiation, Game Theory, Communication, Conflict Management, Business Strategy, Cultural Diversity, Social Justice, Decision Making, Cultural Sensitivity, Ethical Standards And Conduct, Empathy & Emotional Intelligence

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    Introduction to Religions & Ecology

    Skills you'll gain: Environmental Science, Environment, Biology, Social Justice, Culture, Natural Resource Management, International Relations, Sustainable Development, Anthropology, World History, Ethical Standards And Conduct, Climate Change Mitigation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    64 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Kreiere animierte Posts für soziale Medien mit Canva

    Skills you'll gain: Canva (Software), Animations, Graphic Design, Collaborative Software, Social Media Content, Social Media, Social Media Marketing, Social Media Strategy, Multimedia, User Accounts

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    كيفية جمع المال لمحاربة الاستغلال عبر أدوات فيسبوك للتبرعات

    Skills you'll gain: Fundraising, Facebook, Advocacy, Social Media, Social Media Marketing, Marketing, Social Justice

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Professional Selling: 3 Steps to High-Performance

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, Needs Assessment, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Rapport Building, Relationship Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    93 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Single Variable Calculus

    Skills you'll gain: Calculus, Numerical Analysis, Applied Mathematics, Engineering Calculations, Integral Calculus, Engineering Analysis, Differential Equations, Mathematical Theory & Analysis, Advanced Mathematics, Estimation, Derivatives

    4.6
    Rating, 4.6 out of 5 stars
    ·
    463 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Speaking and Presenting: Poise

    Skills you'll gain: Public Speaking, Verbal Communication Skills, Communication, Non-Verbal Communication, Composure, Communication Strategies, Advocacy, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    199 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Application of AI, InsurTech, and Real Estate Technology

    Skills you'll gain: FinTech, Emerging Technologies, Fraud detection, Market Analysis, Real Estate, Real Time Data, Insurance, Property and Real Estate, Artificial Intelligence, Market Trend, Machine Learning, Commercial Real Estate, Financial Sales, Case Studies, Customer experience improvement, Automation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    589 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Foundations for Interviewing with Confidence

    Skills you'll gain: Verbal Communication Skills, Interviewing Skills, Professional Development, Communication, Storytelling, Sales Development, Presentations, Portfolio Management, Professional Networking, Branding, Personal Attributes, LinkedIn, Brand Strategy, Empathy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    90 reviews

    Beginner · Course · 1 - 4 Weeks

1…248249250…507

In summary, here are 10 of our most popular social media marketing courses

  • Resilience for Everyone: Arizona State University
  • Hospitality Luxury Brand Management: Starweaver
  • Entreprendre dans les Industries Culturelles à l'ère du numérique: Sciences Po
  • Negociar con sentido: ¿Competir, colaborar o ceder?: Universidad Nacional Autónoma de México
  • Introduction to Religions & Ecology: Yale University
  • Kreiere animierte Posts für soziale Medien mit Canva: Coursera
  • كيفية جمع المال لمحاربة الاستغلال عبر أدوات فيسبوك للتبرعات: Coursera
  • Professional Selling: 3 Steps to High-Performance: Kennesaw State University
  • Single Variable Calculus: University of Pennsylvania
  • Speaking and Presenting: Poise: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok