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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • A

    Automatic Data Processing, Inc. (ADP)

    Compensation: Job Evaluations & Pay Structures

    Skills you'll gain: Job Evaluation, Compensation Analysis, Compensation Strategy, Compensation Management, Job Analysis, Compensation and Benefits, Payroll, Human Resource Strategy, Performance Review, Data Visualization, Benchmarking, Data Analysis, Market Analysis, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Data Modeling and Architecture

    Skills you'll gain: Data Analysis Expressions (DAX), Data Ethics, Data Modeling, Data Governance, Data Architecture, Database Design, Power BI, Star Schema, Information Privacy, Data Visualization Software, Data Security, Data Integrity, Snowflake Schema, Relational Databases, Data Cleansing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Introduction to Sensory Science

    Skills you'll gain: Food and Beverage, Consumer Behaviour, Quality Assurance, Laboratory Testing, Product Testing, Usability Testing, Science and Research, Data Collection, Nutrition and Diet, Surveys, Scientific Methods, Research, Psychology, Acceptance Testing, Analytical Testing, Biology, Product Development, Analytical Skills, Medical Science and Research, Physiology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Box Office Data with Seaborn and Python

    Skills you'll gain: Exploratory Data Analysis, Seaborn, Plotly, Data Visualization, Data Visualization Software, Interactive Data Visualization, Data Analysis, Python Programming, Predictive Modeling, Data Science, Jupyter, Cloud Applications

    4.5
    Rating, 4.5 out of 5 stars
    ·
    182 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • D

    Duke University

    Pandas for Data Science

    Skills you'll gain: Pandas (Python Package), Data Cleansing, Data Manipulation, Data Preprocessing, Data Quality, NumPy, File I/O, Query Languages, Python Programming, Data Import/Export, Data Analysis, Exploratory Data Analysis, Debugging

    4.3
    Rating, 4.3 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Machine Learning and NLP Basics

    Skills you'll gain: Tensorflow, Predictive Modeling, Machine Learning, Text Mining, Deep Learning, Natural Language Processing, Applied Machine Learning, Convolutional Neural Networks, Supervised Learning, Recurrent Neural Networks (RNNs), Artificial Intelligence, Classification Algorithms, Data Science, Data Preprocessing

    3.3
    Rating, 3.3 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Imperial College London

    Using Data for Healthcare Improvement

    Skills you'll gain: Run Chart, Qualitative Research, Continuous Quality Improvement (CQI), Health Informatics, Quantitative Research, Data Collection, Data-Driven Decision-Making, Statistical Methods, Data Analysis, Systems Of Measurement, Time Series Analysis and Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Market Research: Analyze, Forecast & Apply

    Skills you'll gain: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Design, Quantitative Research, Consumer Behaviour, Market Trend, Surveys, Customer Analysis, Qualitative Research, Forecasting, Price Negotiation, Analysis, Product Testing, Data Collection, Sampling (Statistics)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Michigan

    More Applied Data Science with Python

    Skills you'll gain: Unsupervised Learning, Data Mining, Social Network Analysis, ChatGPT, Embeddings, Bayesian Network, Machine Learning Methods, Data Science, Supervised Learning, Generative AI, Machine Learning, Anomaly Detection, Data Preprocessing, Data Analysis, Recurrent Neural Networks (RNNs), Data Manipulation, Python Programming, Exploratory Data Analysis, Machine Learning Algorithms, Classification Algorithms

    4.4
    Rating, 4.4 out of 5 stars
    ·
    13 reviews

    Advanced · Specialization · 3 - 6 Months

  • C

    Corporate Finance Institute

    Analyzing Growth Drivers & Business Risks

    Skills you'll gain: Financial Analysis, Risk Analysis, Financial Modeling, Competitive Analysis, Market Analysis, Business Strategy, Growth Strategies, Business Strategies, Business Analysis, Business Modeling, Analysis, Business Risk Management, Market Share, Competitive Intelligence, Strategic Marketing, Strategic Planning

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Interpretable machine learning applications: Part 3

    Skills you'll gain: Artificial Neural Networks, Tensorflow, Analytics, Keras (Neural Network Library), Data-Driven Decision-Making, Applied Machine Learning, Classification And Regression Tree (CART), Business Analytics, Deep Learning, Machine Learning, Risking, Model Evaluation, Mortgage Loans, Consumer Lending

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • P

    Packt

    Ultimate Graphic Design Course: Create 40 Practical Projects

    Skills you'll gain: Design Reviews, Packaging and Labeling, Marketing Materials, Social Media Content, Typography, Design Elements And Principles, Layout Design, Animations, Instagram, Branding, Advertising

    3.5
    Rating, 3.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Compensation: Job Evaluations & Pay Structures: Automatic Data Processing, Inc. (ADP)
  • Data Modeling and Architecture: Microsoft
  • Introduction to Sensory Science: University of California, Davis
  • Analyze Box Office Data with Seaborn and Python: Coursera
  • Pandas for Data Science: Duke University
  • Machine Learning and NLP Basics: Edureka
  • Using Data for Healthcare Improvement: Imperial College London
  • Market Research: Analyze, Forecast & Apply: EDUCBA
  • More Applied Data Science with Python: University of Michigan
  • Analyzing Growth Drivers & Business Risks: Corporate Finance Institute

Skills you can learn in Marketing

Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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