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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Business Communication

      Skills you'll gain: Business Writing, Conflict Management, Teamwork, Constructive Feedback, Business Correspondence, Decision Making, Cooperation, Business Communication, Collaboration, Diversity Awareness, Recognizing Others, Mediation, Writing, Organizational Skills, Interpersonal Communications, Concision, Team Motivation, Tactfulness, Performance Review, Employee Performance Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10K reviews

      Beginner · Specialization · 3 - 6 Months

    • Y

      Yale University

      American Contract Law I

      Skills you'll gain: Case Law, Legal Writing, Commercial Laws, Legal Research, Contract Review, Civil Law, Contract Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      999 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Teach English Now! Foundational Principles

      Skills you'll gain: Learning Strategies, Enthusiasm, Motivational Skills, Learning Styles, Language Learning, Education Software and Technology, Stress Management, Communication Strategies, Self-Awareness, Cultural Diversity, General Networking

      4.9
      Rating, 4.9 out of 5 stars
      ·
      16K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Santa Cruz

      C and Go: Classical and Modern Programming

      Skills you'll gain: Go (Programming Language), Debugging, C (Programming Language), Data Structures, C++ (Programming Language), Object Oriented Design, Object Oriented Programming (OOP), Code Review, Programming Principles, Computer Programming, Unit Testing, Algorithms, Command-Line Interface, Program Development, Integrated Development Environments, Software Testing, Computer Science, Computational Thinking, File Management, Integration Testing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      7.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Using Databases with Python

      Skills you'll gain: Relational Databases, Database Design, SQL, Web Scraping, Data Modeling, Database Systems, Database Management, Data Visualization Software, Object Oriented Programming (OOP), Data Processing, Python Programming, Application Programming Interface (API)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      21K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Supply Chain Management and Analytics

      Skills you'll gain: Demand Planning, Supply Chain Management, Supply Chain Planning, Process Improvement, Customer Demand Planning, Capacity Planning, Logistics Management, Supplier Management, Logistics, Analytics, Transportation Management, Corporate Sustainability, Scheduling, Inventory Management System, Production Schedule, Forecasting, Security Management, Expense Management, Operating Expense, Risk Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      384 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Big Data

      Skills you'll gain: Apache Spark, Apache Hadoop, Data Integration, Exploratory Data Analysis, Big Data, Graph Theory, Data Pipelines, Database Design, Data Modeling, Regression Analysis, Applied Machine Learning, Data Presentation, Scalability, Data Mining, Data Processing, Statistical Analysis, Data Management, NoSQL, Database Management Systems, Network Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      14K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Virginia

      Marketing Analytics

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Beginner · Course · 1 - 3 Months

    • B

      Board Infinity

      Quality Improvement and Management

      Skills you'll gain: Quality Management, Statistical Process Controls, Quality Management Systems, ISO 9000 Series, Quality Improvement, Customer experience improvement, Quality Assurance, Quality Control, Continuous Quality Improvement (CQI), Continuous Improvement Process, Process Improvement, Customer Insights, Key Performance Indicators (KPIs)

      4.3
      Rating, 4.3 out of 5 stars
      ·
      222 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Business Value and Project Management

      Skills you'll gain: Organizational Change, Revenue Recognition, Organizational Structure, Governance, Financial Statements, Agile Methodology, Organizational Strategy, Waterfall Methodology, Organizational Leadership, Accrual Accounting, Project Closure, Business Management, Organizational Effectiveness, Business Ethics, Cash Flows, Change Management, Financial Accounting, Project Implementation, Project Planning, Bookkeeping

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Vital Signs: Understanding What the Body Is Telling Us

      Skills you'll gain: Vital Signs, Respiration, Pulmonology, Health Assessment, Cardiology, Systems Of Measurement, Neurology, Patient Evaluation, Anatomy, Biology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.8K reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidad Nacional Autónoma de México

      Finanzas personales

      Skills you'll gain: Insurance, Financial Planning, Budgeting, Credit Risk, Finance, Financial Management, Asset Management, Investments, Risk Management, Investment Management, Asset Protection, Expense Management, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8.9K reviews

      Mixed · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…262728…693

    In summary, here are 10 of our most popular brand management courses

    • Business Communication: University of Colorado Boulder
    • American Contract Law I: Yale University
    • Teach English Now! Foundational Principles: Arizona State University
    • C and Go: Classical and Modern Programming: University of California, Santa Cruz
    • Using Databases with Python: University of Michigan
    • Supply Chain Management and Analytics: Unilever
    • Big Data: University of California San Diego
    • Marketing Analytics: University of Virginia
    • Quality Improvement and Management: Board Infinity
    • Business Value and Project Management: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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