• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Brand Management: Strategies for a Strong Brand

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Psychology, Data-Driven Decision-Making, Governance, Thought Leadership, Storytelling, Culture, Customer Engagement, Innovation, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      171 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Università Bocconi

      Gestión de las empresas de alimentación y bebidas

      Skills you'll gain: Food and Beverage, Product Knowledge, Customer experience strategy (CX), Hospitality, Operational Excellence, Business Management, Global Marketing, Professional Networking, Consumer Behaviour, Thought Leadership, Product Management, Business Strategy, Growth Strategies, Brand Management, Innovation, Market Opportunities, Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      861 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universitat Autònoma de Barcelona

      Sport Sponsorship. Let them Play

      Skills you'll gain: Event Marketing, Promotional Strategies, Business Planning, Event Management, Stakeholder Management, Proposal Development, Brand Management, Brand Strategy, Strategic Partnership, Stakeholder Communications, Business Development, Advertising, Employee Engagement

      4.4
      Rating, 4.4 out of 5 stars
      ·
      280 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Corruption

      Skills you'll gain: Business Ethics, Risk Control, Compliance Management, Governance, Ethical Standards And Conduct, Business Risk Management, Policy Analysis, Legal Risk, Socioeconomics, Behavioral Economics, Social Sciences, Analysis, Economics, Political Sciences, Psychology, Economic Development, Regulation and Legal Compliance, Business Economics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      549 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Scrum Master Certification: Scaling Agile and the Team-of-Teams

      Skills you'll gain: Scaled Agile Framework, Agile Methodology, Behavior-Driven Development, Agile Product Development, Test Driven Development (TDD), Scalability, Agile Project Management, Sprint Planning, Software Development, Solution Delivery, Test Automation, Virtualization, Continuous Integration, DevOps, Hardware Architecture

      4.5
      Rating, 4.5 out of 5 stars
      ·
      469 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Professional Selling: 3 Steps to High-Performance

      Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Sales, Verbal Communication Skills, Cold Calling, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, General Sales Practices, Needs Assessment, Rapport Building, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      74 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Survey analysis to Gain Marketing Insights

      Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Customer Insights, Market Research, Data Analysis, Data Analysis Software, Marketing, Marketing Strategy and Techniques, Brand Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Case Western Reserve University

      Becoming a Sports Agent

      Skills you'll gain: Labor Relations, Brand Management, Arbitration, Contract Negotiation, Client Services, Recruitment, Legal Strategy, Financial Management, Relationship Management, Financial Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      151 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Forecasting Models for Marketing Decisions

      Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Marketing Effectiveness, Predictive Modeling, Revenue Forecasting, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention

      4.4
      Rating, 4.4 out of 5 stars
      ·
      78 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      T

      Tecnológico de Monterrey

      Desarrollo rápido de productos innovadores para mercados emergentes

      Skills you'll gain: New Product Development, Design Thinking, Innovation, Product Design, Consumer Behaviour, Ideation, User Research, Market Opportunities, Product Improvement, Needs Assessment, Solution Design, Commercialization, Market Trend, Emerging Technologies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      391 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Gestión de Marca

      Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Organizational Strategy, Internal Communications, Instagram, Business Strategy, Customer experience improvement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      247 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Understanding User Needs

      Skills you'll gain: Qualitative Research, User Research, Usability Testing, User Centered Design, Research Methodologies, Needs Assessment, Interviewing Skills, Research, Human Computer Interaction, Data Collection

      4.7
      Rating, 4.7 out of 5 stars
      ·
      528 reviews

      Beginner · Course · 1 - 3 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…262728…78

    In summary, here are 10 of our most popular consumer behavior courses

    • Brand Management: Strategies for a Strong Brand: Coursera Instructor Network
    • Gestión de las empresas de alimentación y bebidas: Università Bocconi
    • Sport Sponsorship. Let them Play: Universitat Autònoma de Barcelona
    • Corruption: University of Pennsylvania
    • Scrum Master Certification: Scaling Agile and the Team-of-Teams: LearnQuest
    • Professional Selling: 3 Steps to High-Performance: Kennesaw State University
    • Survey analysis to Gain Marketing Insights: Emory University
    • Becoming a Sports Agent: Case Western Reserve University
    • Forecasting Models for Marketing Decisions: Emory University
    • Desarrollo rápido de productos innovadores para mercados emergentes: Tecnológico de Monterrey

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok