• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Digital Trends: AI, Metaverse, Persuasive Tech & Blockchain

      Skills you'll gain: Digital Transformation, Blockchain, Data Ethics, Emerging Technologies, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Digital Assets, Business Transformation, Social Media, Web Development, Deep Learning, Simulation and Simulation Software, Persuasive Communication, Human Computer Interaction, Algorithms, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      B

      Berklee

      A tecnologia da produção musical

      Skills you'll gain: Music, Media Production, Creativity, Music Theory, Automation, Editing, System Configuration, Peripheral Devices

      4.9
      Rating, 4.9 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Copilot for Beginners: Create a Sales Pitch Presentation

      Skills you'll gain: Sales Presentations, Microsoft Copilot, Microsoft PowerPoint, Presentations, Selling Techniques, Prompt Engineering, Solution Selling, Sales, Value Propositions, Product Knowledge, Price Negotiation, Storytelling, Business Modeling, Generative AI

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      C

      Columbia University

      HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Social/Peer Perspective)

      Skills you'll gain: Care Coordination, Value-Based Care, Patient-centered Care, Health Informatics, Healthcare Industry Knowledge, Health Technology, Health Care, Risk Management, Patient Education and Support, Patient Advocacy, Telehealth, Community and Social Work, Case Studies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create an Employee Feedback Survey with TypeForm

      Skills you'll gain: Employee Surveys, Surveys, User Feedback, Security Awareness, Cloud Security, Business Software, Data Sharing, Email Automation, Collaborative Software, Business Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      43 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Getting Started with Facebook Pixel

      Skills you'll gain: Target Audience, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media, Web Analytics

      4.2
      Rating, 4.2 out of 5 stars
      ·
      22 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Shorts: Create Winning Content

      Skills you'll gain: Video Production, Photo/Video Production and Technology, Content Strategy, Content Creation, Storytelling, Video Editing, Drive Engagement

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      IoT Systems and Industrial Applications with Design Thinking

      Skills you'll gain: User Research, Internet Of Things, Usability Testing, Prototyping, Design Thinking, Ideation, Automation, User Experience Design, User Centered Design, Interaction Design, Information Systems Security, Human Centered Design, Data Management, Systems Architecture, Embedded Software, Real Time Data, Hardware Architecture, Network Protocols, Systems Integration, Interoperability

      4.6
      Rating, 4.6 out of 5 stars
      ·
      43 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      How Can We Measure and Study Human Error?

      Skills you'll gain: Usability, Usability Testing, Interaction Design, User Experience Design, Human Computer Interaction, Human Centered Design, Human Factors, User Interface (UI), User Research, Data Collection, Research Design, Research Methodologies, Experimentation, Case Studies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Generative AI for Business - A Leaders' Handbook

      Skills you'll gain: AI Product Strategy, Generative AI, Generative Model Architectures, Business Leadership, Key Performance Indicators (KPIs), Strategic Leadership, Deep Learning, Responsible AI, Corporate Strategy, Performance Measurement, Organizational Effectiveness, Data Ethics, Technical Consulting, Customer Engagement, Product Development

      4.3
      Rating, 4.3 out of 5 stars
      ·
      31 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      Valuation and Financial Analysis For Startups Capstone

      Skills you'll gain: Capital Budgeting, Financial Statement Analysis, Business Valuation, Strategic Decision-Making, Financial Analysis, Entrepreneurial Finance, Financial Forecasting, Financial Management, Financial Modeling, Entrepreneurship, Market Analysis, Cash Flows, Competitive Analysis, Business Research, Company, Product, and Service Knowledge, Business Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Building Your Artistic Brand

      Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Social Media, Competitive Analysis, Marketing, Customer Engagement, Professional Networking, Marketing Strategies, Social Media Strategy, Performing Arts, Content Strategy, Marketing Channel, Entrepreneurship

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 4 Weeks

    Searches related to social media marketing

    meta social media marketing
    social media marketing in practice
    introduction to social media marketing
    meta social media marketing capstone
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…260261262…404

    In summary, here are 10 of our most popular social media marketing courses

    • Digital Trends: AI, Metaverse, Persuasive Tech & Blockchain: University of California, Davis
    • A tecnologia da produção musical : Berklee
    • Copilot for Beginners: Create a Sales Pitch Presentation : Coursera Project Network
    • HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Social/Peer Perspective): Columbia University
    • Create an Employee Feedback Survey with TypeForm: Coursera Project Network
    • Getting Started with Facebook Pixel: Coursera Project Network
    • YouTube Shorts: Create Winning Content: Coursera
    • IoT Systems and Industrial Applications with Design Thinking: LearnQuest
    • How Can We Measure and Study Human Error?: Arizona State University
    • Generative AI for Business - A Leaders' Handbook: Fractal Analytics

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok