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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • L

    Logical Operations

    Data Analysis and Visualization with Microsoft Excel

    Skills you'll gain: Data Storytelling, Data Analysis Expressions (DAX), Excel Formulas, Data Transformation, Data Presentation, Microsoft Excel, Data Visualization, Sampling (Statistics), Dashboard, Data Visualization Software, Spreadsheet Software, Report Writing, Pivot Tables And Charts, Data Analysis, Statistical Analysis, Data Cleansing, Microsoft Office, Geospatial Mapping, Microsoft 365, Productivity Software

    3.9
    Rating, 3.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Pennsylvania

    How to Use Data

    Skills you'll gain: Data Storytelling, Data Presentation, Feature Engineering, Data Visualization Software, Unsupervised Learning, SQL, Data Analysis, Model Evaluation, Seaborn, Data Visualization, Tableau Software, Predictive Modeling, Exploratory Data Analysis, Predictive Analytics, Analytics, Presentations, Interactive Data Visualization, Verbal Communication Skills, Data Science, Machine Learning

    Beginner · Specialization · 1 - 3 Months

  • A

    Alibaba Cloud Academy

    Big Data Analysis Deep Dive

    Skills you'll gain: Dashboard, Big Data, Data Processing, Data Visualization Software, Apache Hive, Apache Spark, Apache Hadoop, Pandas (Python Package), Data Manipulation, SQL, Extract, Transform, Load, Data Pipelines, PySpark, Business Intelligence, Data Integration, Database Management, Cloud Storage

    4.6
    Rating, 4.6 out of 5 stars
    ·
    37 reviews

    Intermediate · Course · 1 - 3 Months

  • S

    Starweaver

    Strategic Public Relations Planning

    Skills you'll gain: Target Audience, Public Relations, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Persuasive Communication, Marketing Effectiveness, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Content Strategy, AI Enablement, Stakeholder Analysis, Technology Strategies, Teamwork, Ethical Standards And Conduct

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Introduction to the Tidyverse

    Skills you'll gain: Tidyverse (R Package), Data Wrangling, R (Software), Data Cleansing, Data Transformation, Data Manipulation, R Programming, Data Science, Exploratory Data Analysis, Data Analysis, Data Management, File Management, Data Visualization, Data Import/Export

    4.4
    Rating, 4.4 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Enhance Organizational Communications with Slack

    Skills you'll gain: Slack (Software), Productivity Software, Collaborative Software, Internal Communications, Organizational Skills, Business Communication, Team Management, Communication Strategies, Resource Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    83 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • L

    LearnQuest

    Fundamentals of Machine Learning for Supply Chain

    Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Data Preprocessing, Operations Research, NumPy, Data Manipulation, Supply Chain, Supply Chain Management, Data Transformation, Pandas (Python Package), Data Analysis, Data Cleansing, Data Science, Python Programming, Applied Machine Learning, Data Structures

    3.7
    Rating, 3.7 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Storytelling / Re-brand your Brand

    Skills you'll gain: Storytelling, Data Storytelling, Brand Strategy, Presentations, Branding, Persuasive Communication, Strategic Communication, Content Creation, Marketing Communications, Business Strategy, Drive Engagement

    4
    Rating, 4 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Unlocking Business Insights through Storytelling with Data

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Data Visualization Software, Storytelling, Infographics, Data Integrity, Statistical Visualization, Drive Engagement, Presentations, Microsoft Excel, Design Elements And Principles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Retrieval Augmented Generation

    Skills you'll gain: Retrieval-Augmented Generation, Large Language Modeling, LLM Application, Development Environment, Multimodal Prompts, Embeddings, Vector Databases, User Interface (UI), Generative AI, AI Workflows, AI Personalization, Prompt Engineering, Agentic systems, Data Visualization, Image Analysis, Application Development, Augmented Reality, Text Mining, Graph Theory, Query Languages

    4.3
    Rating, 4.3 out of 5 stars
    ·
    17 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    GenAI for Project Managers: Scaling with GenAI

    Skills you'll gain: Innovation, Project Management, AI Product Strategy, Responsible AI, Generative AI, Project Coordination, Cost Reduction, Project Planning, Resource Allocation, Process Improvement, Risk Management, Predictive Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Launch & Optimize Multi-Channel Ad Campaigns

    Skills you'll gain: Campaign Management, Advertising Campaigns, Performance Analysis, Digital Advertising, Performance Measurement, Media Buying, Marketing Analytics, Analysis, Budget Management, Cost Benefit Analysis

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Analysis and Visualization with Microsoft Excel: Logical Operations
  • How to Use Data: University of Pennsylvania
  • Big Data Analysis Deep Dive: Alibaba Cloud Academy
  • Strategic Public Relations Planning: Starweaver
  • Introduction to the Tidyverse: Johns Hopkins University
  • Enhance Organizational Communications with Slack: Coursera
  • Fundamentals of Machine Learning for Supply Chain: LearnQuest
  • Storytelling / Re-brand your Brand: Universidad de Palermo
  • Unlocking Business Insights through Storytelling with Data: Coursera
  • Retrieval Augmented Generation: Packt

Skills you can learn in Marketing

Market (economics) (28)
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Social Media Marketing (9)
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