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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • A

    Accenture

    Understanding Technology and Data

    Skills you'll gain: Data Literacy, Computer Literacy, Microsoft Excel, digital literacy, Data Analysis, Data-Driven Decision-Making, Emerging Technologies, Data Collection, Computer Security Awareness Training, Digital Communications, Computer Programming, Productivity Software, Web Development, Information Technology, Business Technologies, Javascript, Python Programming, Blockchain, Cloud Computing, Computer Hardware

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SAE Institute México

    Storytelling y medios digitales

    Skills you'll gain: Storytelling, Storyboarding, Content Creation, Digital Content, Multimedia, Digital Media Strategy, Technical Writing, Digital Communications, Writing, Scripting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Q

    Queen Mary University of London

    Research Instruments and Research Hypotheses

    Skills you'll gain: Research Reports, Statistical Hypothesis Testing, Survey Creation, Research Design, Statistical Analysis, Data Collection, Quantitative Research, Research Methodologies, Data Preprocessing, Probability & Statistics, Descriptive Statistics, Data Literacy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Plataformas para procesar datos no tradicionales​

    Skills you'll gain: Spatial Analysis, NoSQL, Geospatial Mapping, Geographic Information Systems, Public Cloud, Geospatial Information and Technology, Big Data, MongoDB, Data Infrastructure, Apache Hadoop, Apache Spark, Distributed Computing, Data Architecture, Cloud Platforms, Cloud Services, Data Processing, Database Systems, Scalability, Environmental Monitoring, Climate Change Programs

    3.9
    Rating, 3.9 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Rochester

    The Power of Markets III: Input Markets and Promoting Efficiency

    Skills you'll gain: Market Dynamics, Supply And Demand, Economics, Policty Analysis, Research, and Development, Price Negotiation, Public Policies, Market Analysis, Competitive Analysis, Consumer Behaviour, Strategic Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Explore and Create Reports with Data Studio

    Skills you'll gain: Exploratory Data Analysis, Data Visualization Software, Dashboard, Interactive Data Visualization, Data Analysis, Google Analytics, Data Integration

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Beginner · Project · Less Than 2 Hours

  • M

    Microsoft

    Media Relations and Crisis Management

    Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Communication Strategies, Stakeholder Communications, AI Enablement, Real Time Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    GenAI in Insurance: Automating Claims & Risk Mitigation

    Skills you'll gain: Generative AI, Insurance, AI Product Strategy, Responsible AI, Data Ethics, AI Enablement, Underwriting, AI Personalization, Operational Efficiency, Data-Driven Decision-Making, Claims Processing, Personalized Service, Artificial Intelligence, Automation, Risk Management, Analytics, Risk Mitigation, Prompt Engineering, Systems Integration

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Business-to-Consumer (B2C) Sales Strategies and Techniques

    Skills you'll gain: Sales Presentation, Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, Sales Prospecting, Verbal Communication Skills, Closing (Sales), Business-To-Consumer, Sales, Communication, Customer Analysis, Sales Strategy, Customer Engagement, Product Demonstration, Consumer Behaviour

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • D

    Dubai College of Tourism

    Introduction to Hospitality Revenue Management

    Skills you'll gain: Revenue Management, Hotel Operations, Market Intelligence, Competitive Analysis, Market Analysis, Key Performance Indicators (KPIs), Market Data, Benchmarking, Hospitality, Performance Analysis, Technology Strategies, Business Technologies, Data Analysis, Data-Driven Decision-Making, Strategic Thinking, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Alteryx for Beginners

    Skills you'll gain: Alteryx, Spatial Analysis, Data Cleansing, Data Import/Export, Data Manipulation, Geographic Information Systems, Data Wrangling, Data Preprocessing, Data Integration, Data Transformation, Data Analysis, Microsoft Excel, Text Mining, Data Visualization Software, Excel Formulas

    4.2
    Rating, 4.2 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 3 - 6 Months

  • S

    Splunk Inc.

    Splunk Knowledge Manager

    Skills you'll gain: Splunk, Data Modeling, Dashboard, Pivot Tables And Charts, Interactive Data Visualization, Data Management, Database Management, Visualization (Computer Graphics), Data Mapping, Incident Management, Query Languages, Data Integration, Information Management, Event Monitoring, Performance Tuning, Frontend Performance, Big Data, Business Intelligence, Data Analysis, Business Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    36 reviews

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Understanding Technology and Data: Accenture
  • Storytelling y medios digitales: SAE Institute México
  • Research Instruments and Research Hypotheses: Queen Mary University of London
  • Plataformas para procesar datos no tradicionales​: Universidad de los Andes
  • The Power of Markets III: Input Markets and Promoting Efficiency: University of Rochester
  • Explore and Create Reports with Data Studio: Google Cloud
  • Media Relations and Crisis Management: Microsoft
  • GenAI in Insurance: Automating Claims & Risk Mitigation: Coursera
  • Business-to-Consumer (B2C) Sales Strategies and Techniques: Coursera
  • Introduction to Hospitality Revenue Management: Dubai College of Tourism

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Social Media Marketing (9)
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