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    Results for "brand management"

    • Duke University

      Excel to MySQL: Analytic Techniques for Business

      Skills you'll gain: Data Storytelling, Database Design, Dashboard, MySQL, Relational Databases, SQL, Tableau Software, Business Analytics, Business Metrics, Data Visualization Software, Analytics, Data Visualization, Business Process Improvement, Business Intelligence, Financial Modeling, Microsoft Excel, Business Process, Probability Distribution, Business Risk Management, Predictive Modeling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      15K reviews

      Beginner · Specialization · 3 - 6 Months

    • SAP

      SAP Technology Consultant

      Skills you'll gain: Digital Transformation, Cloud Computing Architecture, Stakeholder Engagement, Consulting, Systems Design, Relationship Management, Business Consulting, Cloud Computing, Technical Design, Solution Design, User Feedback, Product Strategy, Technical Consulting, Customer Engagement, Cybersecurity, System Implementation, Professional Networking, Project Management, SAP Applications, Test Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Rice University

      Relationship Management

      Skills you'll gain: Conflict Management, Professional Networking, Meeting Facilitation, Relationship Management, Relationship Building, Communication, Mentorship, Active Listening, People Management, Constructive Feedback, Influencing, Coaching, Stakeholder Management, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      388 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free
      Free

      Stanford University

      Organizational Analysis

      Skills you'll gain: Organizational Structure, Decision Making, Organizational Leadership, Organizational Change, Professional Networking, Strategic Decision-Making, Business, Social Sciences, Culture, Sociology, Analysis, Resource Management, Learning Theory, Innovation, Negotiation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 3 Months

    • University of Pennsylvania

      Customer Analytics

      Skills you'll gain: Descriptive Analytics, Data-Driven Decision-Making, Marketing Analytics, Predictive Analytics, Customer Insights, Customer Analysis, Business Analytics, Customer Data Management, Analytics, Marketing, Data Collection, Market Research, Regression Analysis, Consumer Behaviour, Correlation Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Mixed · Course · 1 - 3 Months

    • Google Cloud

      Digital Transformation Using AI/ML with Google Cloud

      Skills you'll gain: Serverless Computing, Digital Transformation, Cloud Services, Data Ethics, Cloud Infrastructure, Google Cloud Platform, Application Programming Interface (API), Applied Machine Learning, Hybrid Cloud Computing, Infrastructure As A Service (IaaS), Cloud Computing, Public Cloud, Technical Management, Business Transformation, Containerization, Cloud-Native Computing, Multi-Cloud, IT Management, Machine Learning, Software As A Service

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.3K reviews

      Beginner · Specialization · 1 - 3 Months

    • IBM

      People and Soft Skills for Professional and Personal Success

      Skills you'll gain: Active Listening, Problem Solving, Collaboration, Presentations, Critical Thinking and Problem Solving, Interpersonal Communications, Teamwork, Conflict Management, Creative Problem-Solving, Constructive Feedback, Creative Thinking, Root Cause Analysis, Virtual Teams, Social Skills, Professional Development, Public Speaking, Persuasive Communication, Client Services, Ability To Meet Deadlines, Verbal Communication Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4K reviews

      Beginner · Specialization · 1 - 3 Months

    • Google

      Assets, Threats, and Vulnerabilities

      Skills you'll gain: Threat Modeling, Threat Management, Vulnerability Management, Cyber Threat Intelligence, Cybersecurity, Cyber Attacks, Vulnerability Assessments, Threat Detection, MITRE ATT&CK Framework, Data Security, Cyber Risk, NIST 800-53, Authorization (Computing), Malware Protection, Authentications, Security Strategy, Security Controls, Risk Management Framework, Identity and Access Management, Encryption

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Stanford University

      Cryptography I

      Skills you'll gain: Cryptography, Data Encryption Standard, Encryption, Key Management, Advanced Encryption Standard (AES), Public Key Cryptography Standards (PKCS), Cybersecurity, Authentications, Data Integrity, Secure Coding, Algorithms

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.4K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free

      Universidad Nacional Autónoma de México

      Finanzas personales

      Skills you'll gain: Insurance, Financial Planning, Budgeting, Credit Risk, Finance, Financial Management, Asset Management, Investments, Risk Management, Investment Management, Asset Protection, Expense Management, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8.9K reviews

      Mixed · Course · 1 - 3 Months

    • Google

      Sound the Alarm: Detection and Response

      Skills you'll gain: Incident Response, Computer Security Incident Management, Intrusion Detection and Prevention, Event Monitoring, Threat Detection, Incident Management, Security Information and Event Management (SIEM), Cybersecurity, Cyber Threat Hunting, Continuous Monitoring, Network Security, Network Monitoring, Document Management, Network Analysis, Splunk, Technical Documentation, TCP/IP, Network Protocols

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3K reviews

      Beginner · Course · 1 - 4 Weeks

    • University of Virginia

      Design Thinking for Innovation

      Skills you'll gain: Design Thinking, Creative Problem-Solving, Ideation, Innovation, Creativity, Strategic Thinking, Human Centered Design, Curiosity, Storytelling, User Research, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9K reviews

      Beginner · Course · 1 - 3 Months

    Searches related to brand management

    brand management: aligning business, brand and behaviour
    brand management: strategies for a strong brand
    luxury brand management
    strategic brand management
    hospitality luxury brand management
    introduction to strategic brand management
    brand and product management
    1…282930…681

    In summary, here are 10 of our most popular brand management courses

    • Excel to MySQL: Analytic Techniques for Business: Duke University
    • SAP Technology Consultant: SAP
    • Relationship Management : Rice University
    • Organizational Analysis : Stanford University
    • Customer Analytics: University of Pennsylvania
    • Digital Transformation Using AI/ML with Google Cloud: Google Cloud
    • People and Soft Skills for Professional and Personal Success: IBM
    • Assets, Threats, and Vulnerabilities: Google
    • Cryptography I: Stanford University
    • Finanzas personales: Universidad Nacional Autónoma de México

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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