Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Coursera
Skills you'll gain: Newsletters, Email Marketing, Content Performance Analysis, Driving engagement, Digital Marketing, Campaign Management, Marketing Effectiveness, Marketing Materials, Business Metrics, Customer Engagement, Performance Metric, Content Creation, Key Performance Indicators (KPIs), Performance Measurement
Beginner · Course · 1 - 4 Weeks

Universidad Austral
Skills you'll gain: Digital Marketing, Customer Relationship Management, Social Media Marketing, Digital Media Strategy, Social Media Strategy, Marketing Analytics, Marketing Strategies, Web Analytics, Marketing, Sales Process, Business Analytics, Customer Retention, Search Engine Marketing, Customer Engagement, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Lead Generation, Target Audience
Beginner · Course · 1 - 4 Weeks

AI Business School
Skills you'll gain: Prompt Engineering, Agentic Workflows, Agentic systems, AI Workflows, Generative AI, No-Code Development, Responsible AI, Risk Management, Generative AI Agents, AI Personalization, AI Enablement, Marketing Automation, Project Design, Training Programs, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation, Productivity
Beginner · Specialization · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Marketing, Target Market, Consumer Behaviour, Marketing Psychology, Customer Analysis, Marketing Strategy and Techniques, Market Analysis
Mixed · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Case Studies, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Data Analysis, Contextual Advertising, Big Data, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Consumer Behaviour, Machine Learning
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Data-Driven Decision-Making, Strategic Sourcing, Operational Analysis, Operations Management, Business Operations, Capacity Planning, Supply Chain, Competitive Analysis, Strategic Decision-Making, Business Strategy, Supplier Relationship Management, Case Studies, Return On Investment, Planning, Financial Analysis
Mixed · Course · 1 - 3 Months
Tecnológico de Monterrey
Skills you'll gain: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Performance Metric, Smart Goals, Content Marketing, Plan Execution, Key Performance Indicators (KPIs), Marketing, Marketing Strategies, Social Media Management, Performance Measurement, Active Listening, Target Audience, Drive Engagement, Social Network Analysis, LinkedIn, Facebook
Intermediate · Specialization · 3 - 6 Months
Emory University
Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Value Propositions, Market Opportunities, Case Studies, B2B Sales, Consumer Behaviour, Strategic Thinking, Innovation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Strategic Decision-Making, Corporate Strategy, Business Strategies, Business Strategy, Business Ethics, Organizational Strategy, Strategic Leadership, Business Planning, Growth Strategies, Environmental Social And Corporate Governance (ESG), Strategic Prioritization, Strategic Planning, Strategic Thinking, Management Information Systems, Stakeholder Management, Business Administration, Plan Execution, Operational Efficiency, Business, Business Process Reengineering
Beginner · Specialization · 3 - 6 Months
Emory University
Skills you'll gain: Marketing Channel, Direct Selling, Business Marketing, Strategic Marketing, Strategic Partnership, Coordinating, Price Negotiation, Revenue Management, Strategic Thinking, Market Analysis, Business Risk Management, Business Relationship Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Strategic Decision-Making, Corporate Strategy, Business Strategies, Business Strategy, Business Ethics, Strategic Planning, Growth Strategies, Strategic Thinking, Organizational Strategy, Environmental Social And Corporate Governance (ESG), Strategic Prioritization, Business Planning, Operational Efficiency, Business Process Reengineering, Organizational Effectiveness, Operational Analysis, Corporate Sustainability, Competitive Analysis, Market Share, Portfolio Management
Mixed · Course · 1 - 4 Weeks