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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Serverless Data Processing with Dataflow: Foundations

    Skills you'll gain: Dataflow, Serverless Computing, Identity and Access Management, Data Infrastructure, Data Pipelines, Cloud Security, Cloud Computing, Data Processing, Data Storage Technologies, Containerization, Interoperability

    4.1
    Rating, 4.1 out of 5 stars
    ·
    94 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    YouTube Optimization: Grow Your Presence

    Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Keyword Research, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Data Analysis, Visualization, and Communication with Copilot

    Skills you'll gain: Microsoft Copilot, Natural Language Processing, Data Storytelling, Technical Communication, Data Visualization, Data-Driven Decision-Making, Interactive Data Visualization, Generative AI, Data Visualization Software, Data Analysis, Strategic Communication, Communication, Big Data, Responsible AI, Artificial Intelligence, Presentations, Advanced Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Generative AI: Shaping Work and Tasks

    Skills you'll gain: AI Enablement, Generative AI, Automation, Responsible AI, Journalism, Artificial Intelligence, Education and Training, Job Analysis, Marketing Analytics, Marketing, Economics, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Advanced Project Management and Leadership

    Skills you'll gain: Project Closure, Project Portfolio Management, Negotiation, Agile Methodology, Product Roadmaps, Project Management, Agile Project Management, Project Performance, Product Lifecycle Management, Project Risk Management, Innovation, Auditing, Resource Allocation, New Product Development, Team Leadership, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    42 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado System

    Advanced Clinical Data Science

    Skills you'll gain: Clinical Data Management, Clinical Research, Data Quality, Health Informatics, Time Series Analysis and Forecasting, Data Cleansing, Data Analysis, Data Modeling, Data Science, Analytical Skills, Statistical Reporting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 4 Weeks

  • F

    Fudan University

    游戏产业概论

    Skills you'll gain: Game Design, Intellectual Property, Video Game Development, Production Process, Business, Company, Product, and Service Knowledge, Regulation and Legal Compliance, Innovation, Product Marketing, Case Studies

    3.6
    Rating, 3.6 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 3 Months

  • L

    LearnQuest

    Strategic Selling and Account Management

    Skills you'll gain: Account Management, Consultative Selling, Selling Techniques, Sales Process, Sales Enablement, Upselling, Business Metrics, Business Communication, Relationship Building, Sales Presentation, Sales Pipelines, Solution Selling, Customer Engagement, Strategic Thinking, Stakeholder Engagement, Innovation, Strategic Communication, Stakeholder Analysis, Value Propositions, Business Analytics

    Beginner · Specialization · 1 - 3 Months

  • S

    SkillUp

    Prep for Microsoft Azure Data Engineer Associate Cert DP-203

    Skills you'll gain: Azure Synapse Analytics, Data Security, Databricks, Data Quality, Microsoft Azure, Data Storage Technologies, Data Storage, Data Transformation, Database Management, Data Processing, Data Cleansing, Data Lakes, Query Languages, Performance Tuning, Data Integration, Data Pipelines, Apache Spark, Encryption, Data Analysis, Real Time Data

    4.2
    Rating, 4.2 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Technology, Influence & Sustained Success in Modern Sales

    Skills you'll gain: Technical Sales, Sales, Sales Pipelines, Sales Strategy, Sales Process, AI Personalization, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Customer Analysis, Virtual Teams, Stakeholder Analysis, Influencing, Consultative Approaches, Account Strategy, Customer Relationship Management, Performance Analysis, Continuous Improvement Process, Customer Success Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Fundamentals of Big Data

    Skills you'll gain: Big Data, Analytics, Data Processing, Data Analysis, Data Strategy, Data Storage, Data Management, Data Infrastructure, Unstructured Data, Real Time Data

    3.9
    Rating, 3.9 out of 5 stars
    ·
    31 reviews

    Mixed · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Insight Selling

    Skills you'll gain: Sales Training, Inside Sales, Closing (Sales), Regional Sales, Sales Enablement, Sales Management, Sales Presentation, Sales Prospecting, Active Listening, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Customer Analysis, Virtual Teams, Stakeholder Analysis, Customer Insights, Negotiation, Data Storytelling, Emotional Intelligence

    4.2
    Rating, 4.2 out of 5 stars
    ·
    17 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Serverless Data Processing with Dataflow: Foundations: Google Cloud
  • YouTube Optimization: Grow Your Presence: Coursera
  • Data Analysis, Visualization, and Communication with Copilot: Microsoft
  • Generative AI: Shaping Work and Tasks: University of Michigan
  • Advanced Project Management and Leadership: Johns Hopkins University
  • Advanced Clinical Data Science: University of Colorado System
  • 游戏产业概论: Fudan University
  • Strategic Selling and Account Management: LearnQuest
  • Prep for Microsoft Azure Data Engineer Associate Cert DP-203: SkillUp
  • Technology, Influence & Sustained Success in Modern Sales: LearnQuest

Skills you can learn in Marketing

Market (economics) (28)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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