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    Results for "market research"

    • Status: Free
      Free

      Erasmus University Rotterdam

      디지털 거버넌스

      Skills you'll gain: Cyber Governance, Law, Regulation, and Compliance, Data Ethics, Market Dynamics, Court Systems, Political Sciences, Data Governance, Emerging Technologies, Governance, Automation, Public Administration, Regulatory Compliance, Digital Transformation, Information Privacy, Information Technology, Big Data, Artificial Intelligence

      Beginner · Course · 1 - 3 Months

    • Status: New
      New

      Board Infinity

      BFSI Career Roadmap: Roles, Skills, and Industry Trends

      Skills you'll gain: Financial Services, Compensation Management, Banking, Investment Banking, Commercial Banking, Retail Banking, Private Equity, Bank Regulations, Financial Analysis, Corporate Finance, FinTech, Credit Risk, Market Trend, Workforce Management, Risk Management

      Beginner · Course · 1 - 3 Months

    • Status: New
      New

      University of Pennsylvania

      Money, Risk, and Ethics: The Psychology of Decision-Making

      Skills you'll gain: Decision Making, Strategic Decision-Making, Complex Problem Solving, Behavioral Economics, Business Ethics, Ethical Standards And Conduct, Legal Strategy, Psychology

      Intermediate · Course · 1 - 4 Weeks

    • Coursera Project Network

      Flick Social for Beginners: Accelerating Social Media Output

      Skills you'll gain: Social Media Campaigns, Social Media Management, Instagram, Social Media Marketing, Social Media Strategy, Keyword Research, Campaign Management, Scheduling, Target Market, User Accounts

      Beginner · Guided Project · Less Than 2 Hours

    • Northeastern University

      Aligning Business Strategy for AI Integration

      Skills you'll gain: Competitive Analysis, Machine Learning, Business Strategy, Business Intelligence, Business Ethics, Organizational Strategy, Business, Business Analytics, Strategic Thinking, Market Analysis, Artificial Intelligence, Process Analysis, Value Engineering, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Risk Analysis, Resource Management

      Beginner · Course · 1 - 4 Weeks

    • University of Virginia

      Grundlagen der Geschäftsstrategie

      Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Planning, Market Analysis, Organizational Strategy, Strategic Decision-Making, Market Dynamics, Value Propositions

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New

      Johns Hopkins University

      Machine Learning and Emerging Technologies in Cybersecurity

      Skills you'll gain: Intrusion Detection and Prevention, Threat Detection, Computer Security Incident Management, Cybersecurity, Incident Response, Applied Machine Learning, Network Security, Machine Learning Algorithms, Machine Learning, Unsupervised Learning, Supervised Learning, Deep Learning, Artificial Neural Networks

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New

      L&T EduTech

      Formwork Practices

      Skills you'll gain: Construction, Construction Management, Construction Engineering, Construction Estimating, Cost Estimation, Architecture and Construction, Structural Engineering, Engineering Practices, Commercial Construction, Building Codes, Assembly Drawing, Structural Analysis, Engineering Calculations, Engineering Drawings, Blueprint Reading, Safety Assurance

      Intermediate · Course · 1 - 3 Months

    • Google Cloud

      Dikkat Mekanizması

      Skills you'll gain: Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Artificial Neural Networks, Text Mining

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Goldman Sachs

      Goldman Sachs 10,000 Women के साथ, अपने व्यवसाय की वृद्धि करें

      Skills you'll gain: Market Opportunities, Business Development, Business Planning, Growth Strategies, New Business Development, Business Strategies, Entrepreneurship, Business Analysis, Feasibility Studies, Goal Setting

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Coursera Instructor Network

      Crafting AI Identities: Strategies & Ethical Considerations

      Skills you'll gain: AI Personalization, Data Ethics, Information Privacy, User Research, Persona (User Experience), Persona Development, Diversity and Inclusion, Experience Design, User Experience Design, Artificial Intelligence, Accountability, Human Centered Design, Ethical Standards And Conduct, Business Ethics, User Centered Design

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New

      Simplilearn

      Mobile Marketing

      Skills you'll gain: HubSpot CRM, Customer Relationship Management, Marketing Automation, Online Advertising, Keyword Research, Promotional Strategies, Social Media Marketing, Advertising Campaigns, Marketing Strategies, Web Analytics, Customer Acquisition Management, Product Promotion, Search Engine Optimization, Performance Metric, Customer Engagement, Advertising

      Beginner · Course · 1 - 4 Weeks

    Searches related to market research

    market research and consumer behavior
    market research and competitive analysis
    market research essentials for marketing management
    market research and analysis for tech industries
    introduction to market research
    genai for market research analysts
    chatgpt for beginners: using ai for market research
    1…286287288…302

    In summary, here are 10 of our most popular market research courses

    • 디지털 거버넌스: Erasmus University Rotterdam
    • BFSI Career Roadmap: Roles, Skills, and Industry Trends: Board Infinity
    • Money, Risk, and Ethics: The Psychology of Decision-Making: University of Pennsylvania
    • Flick Social for Beginners: Accelerating Social Media Output: Coursera Project Network
    • Aligning Business Strategy for AI Integration: Northeastern University
    • Grundlagen der Geschäftsstrategie: University of Virginia
    • Machine Learning and Emerging Technologies in Cybersecurity: Johns Hopkins University
    • Formwork Practices: L&T EduTech
    • Dikkat Mekanizması: Google Cloud
    • Goldman Sachs 10,000 Women के साथ, अपने व्यवसाय की वृद्धि करें: Goldman Sachs

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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