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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Analyze User Research Data with Microsoft Forms

    Skills you'll gain: User Research, User Feedback, Business Research, Data Collection, Market Research, Data Compilation, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    50 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Foundations of Hotel Budgeting and Forecasting

    Skills you'll gain: Advanced Analytics, Budget Management, Hospitality Management, Budgeting, Financial Forecasting, Hospitality, Variance Analysis, Forecasting, Hotel Operations, Operating Budget, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Revenue Management, Demand Planning, Sustainable Business, Revenue Forecasting, Financial Statement Analysis, Financial Analysis, Sustainability Reporting, Analysis

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    أساسيات الذكاء الاصطناعي والبيانات الضخمة | AI

    Skills you'll gain: Computer Vision, Natural Language Processing, Robotics, Machine Learning, Big Data, Artificial Intelligence, Supervised Learning, Deep Learning, Reinforcement Learning, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    236 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Instagram Optimization: Grow Your Presence

    Skills you'll gain: Instagram, Content Performance Analysis, Social Media Management, Social Media, Social Media Marketing, Brand Marketing, Social Media Strategy, Content Strategy, Customer Engagement, Marketing Analytics, Content Creation, Performance Metric, Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Data Analysts' Toolbox - Excel, Power BI, Python, & Tableau

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Pivot Tables And Charts, Microsoft Excel, R Programming, Alteryx, Dashboard, Statistical Programming, Data Transformation, Tableau Software, Data Cleansing, Data Presentation, Data Visualization Software, Interactive Data Visualization, Debugging, Data Visualization, Automation, Python Programming, Data Structures, Statistical Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    29 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    D

    Dubai College of Tourism

    Introduction to Hospitality Revenue Management

    Skills you'll gain: Revenue Management, Hotel Operations, Market Intelligence, Competitive Analysis, Market Analysis, Key Performance Indicators (KPIs), Market Data, Benchmarking, Hospitality, Performance Analysis, Technology Strategies, Business Technologies, Data Analysis, Data-Driven Decision-Making, Strategic Thinking, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Kafka Fundamentals

    Skills you'll gain: Apache Kafka, Data Pipelines, Data Processing, Real Time Data, Live Streaming, Distributed Computing, Event-Driven Programming

    3.9
    Rating, 3.9 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google UX Design (DE)

    Skills you'll gain: User Experience Design, Responsive Web Design, Storyboarding, Adobe XD, Information Architecture, UI/UX Research, Web Design, Usability Testing, Design Reviews, Figma (Design Software), User Interface and User Experience (UI/UX) Design, Prototyping, Wireframing, User Research, User Story, Presentations, Human Factors, User Centered Design, Persona (User Experience), Ideation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    58 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Washington

    Power BI Basics: Requirements to Visualizations

    Skills you'll gain: Power BI, Data Modeling, Data Transformation, Business Requirements, Star Schema, Data Visualization Software, Snowflake Schema, Relational Databases, Data Integration, Database Design, Data Import/Export, Data Cleansing, Data Analysis Expressions (DAX), Business Intelligence, Data Analysis, Stakeholder Management, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Managing Customer Expectations with Jagdish Sheth

    Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Customer experience strategy (CX), Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Market Share, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Inglés Empresarial: Proyecto Final

    Skills you'll gain: English Language, Product Planning, Business Planning, Financial Analysis, New Product Development, Budgeting, Marketing Planning, Management Reporting, Business Communication, Business Writing, Presentations, Project Documentation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Haz Crecer Tu Negocio con Goldman Sachs 10,000 Women

    Skills you'll gain: Business Planning, Business Strategies, Market Opportunities, Growth Strategies, Strategic Thinking, Business Development, Feasibility Studies, Entrepreneurship, Peer Review, Business Analysis, Goal Setting, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    104 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Analyze User Research Data with Microsoft Forms: Coursera
  • Foundations of Hotel Budgeting and Forecasting: Starweaver
  • أساسيات الذكاء الاصطناعي والبيانات الضخمة | AI: Alfaisal University | KLD
  • Instagram Optimization: Grow Your Presence: Coursera
  • Data Analysts' Toolbox - Excel, Power BI, Python, & Tableau: Packt
  • Introduction to Hospitality Revenue Management: Dubai College of Tourism
  • Kafka Fundamentals: LearnKartS
  • Google UX Design (DE): Google
  • Power BI Basics: Requirements to Visualizations : University of Washington
  • Managing Customer Expectations with Jagdish Sheth: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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