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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Primeros Pasos en Easil

    Skills you'll gain: Marketing Design, Advertising, Graphic and Visual Design Software, Marketing Materials, Graphic Design, Design Elements And Principles, Marketing, Organizational Skills, Project Design, Design Software

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Data Analysis with NumPy and Pandas

    Skills you'll gain: Pandas (Python Package), Pivot Tables And Charts, Data Manipulation, Data Import/Export, NumPy, Time Series Analysis and Forecasting, Business Reporting, Jupyter, Data Wrangling, Microsoft Excel, Data Transformation, Matplotlib, Data Analysis, Data Cleansing, Data Preprocessing, Analytics, Data Processing, Business Analytics, Python Programming, Data Analysis Software

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    Organizaciones data-driven: principios y prácticas

    Skills you'll gain: Data Collection, Data Strategy, Data Management, Agile Project Management, Business Intelligence, Data Infrastructure, Data-Driven Decision-Making, Data Governance, Data Literacy, Project Management, Risk Management, Data Analysis, Business Analytics, Data Ethics, Project Management Life Cycle, Analytics, Resource Management, Project Design, Big Data, Small Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    28 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Machine Learning in Retail

    Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Web Analytics, Retail Store Operations, Machine Learning, Machine Learning Algorithms, Histogram, Decision Tree Learning, Model Evaluation, Pandas (Python Package)

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    R

    Rice University

    Введение в анализ данных с помощью Excel

    Skills you'll gain: Pivot Tables And Charts, Excel Formulas, Graphing, Microsoft Excel, Spreadsheet Software, Data Analysis, Histogram, Scatter Plots, Data Import/Export, Data Manipulation, Data Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Intereses del usuario típico en Facebook

    Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Advertising, Digital Advertising, Marketing Analytics, Presentations

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Practice Exam for Tableau Certified Data Analyst

    Skills you'll gain: Tableau Software, Data Storytelling, Data Visualization Software, Data Analysis, Dashboard, Business Intelligence, Interactive Data Visualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Ferramentas para Ciência de Dados: Introdução ao R

    Skills you'll gain: Ggplot2, Data Visualization Software, Plot (Graphics), R Programming, Data Manipulation, Tidyverse (R Package), Data Structures, Data Analysis, Statistical Programming, Integrated Development Environments, Data Import/Export, Software Installation

    2.7
    Rating, 2.7 out of 5 stars
    ·
    10 reviews

    Beginner · Course

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Big Data Analysis with Scala and Spark (Scala 2 version)

    Skills you'll gain: Apache Spark, Scala Programming, Big Data, Data Manipulation, Distributed Computing, Data Processing, Performance Tuning, SQL, Data Persistence, Data Analysis, Programming Principles

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Managing the New Product Development Process

    Skills you'll gain: New Product Development, Product Development, Product Design, Design Thinking, Persona Development, Innovation, Prototyping, Market Research, Ideation, Target Market, Product Requirements, Wireframing, Customer Insights

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Market Analysis

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, New Business Development, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Statistical Learning

    Skills you'll gain: Statistical Analysis, Data Analysis, Statistical Programming, Statistical Machine Learning, Statistical Modeling, Model Evaluation, Regression Analysis, Bayesian Statistics, Supervised Learning, Statistical Inference, Machine Learning, Unsupervised Learning, Predictive Modeling, Feature Engineering, Logistic Regression, Decision Tree Learning, Classification Algorithms

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Primeros Pasos en Easil: Coursera
  • Data Analysis with NumPy and Pandas: EDUCBA
  • Organizaciones data-driven: principios y prácticas: Banco Interamericano de Desarrollo
  • Machine Learning in Retail: Coursera
  • Введение в анализ данных с помощью Excel: Rice University
  • Intereses del usuario típico en Facebook: Coursera
  • Practice Exam for Tableau Certified Data Analyst: SkillUp
  • Ferramentas para Ciência de Dados: Introdução ao R: Fundação Instituto de Administração
  • Big Data Analysis with Scala and Spark (Scala 2 version): École Polytechnique Fédérale de Lausanne
  • Managing the New Product Development Process: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
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425 courses
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145 courses
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Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

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