• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • C

      Coursera Project Network

      Facebook Business pour les débutants

      Skills you'll gain: Facebook, Advertising, Content Creation, Resource Management, Social Media Management, Social Media, Marketing, Social Media Marketing, Digital Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      A

      Amazon Web Services

      Amazon Connect Chat and Messaging Fundamentals

      Skills you'll gain: Amazon Web Services, Customer Communications Management, Customer experience strategy (CX), Integrated Marketing Communications, Cross-Channel Marketing, Service Level, Systems Integration, Security Controls

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      P

      Packt

      Advanced Semantic Processing

      Skills you'll gain: Semantic Web, Natural Language Processing, Data Processing, Text Mining, Applied Machine Learning, Unsupervised Learning, Dimensionality Reduction, Feature Engineering, Statistical Methods, Supervised Learning, Classification And Regression Tree (CART), Linear Algebra, Artificial Neural Networks

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Data Science Decisions in Time: Using Causal Information

      Skills you'll gain: Precision Medicine, Clinical Trials, Data-Driven Decision-Making, Analytics, Data Science, Strategic Decision-Making, Predictive Modeling, Random Forest Algorithm, A/B Testing, Machine Learning, Online Advertising

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Market Analysis

      Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Enhancing Customer Insights with Generative AI

      Skills you'll gain: Big Data, Generative AI, Customer Insights, Data Processing, Market Research, Market Analysis, Marketing Analytics, Data Analysis, Data-Driven Decision-Making, Data Visualization Software, Consumer Behaviour, Predictive Analytics, Business Strategies

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      Alteryx Mastery: Data Analytics & Workflow Automation

      Skills you'll gain: Data Import/Export, Alteryx, Data Visualization, Business Analytics, Data Governance, Workflow Management, Operational Efficiency, Data Cleansing, Data Management, Data Manipulation, Data Transformation, Data Analysis, Business Process Automation, Data Integration, Automation

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Communication Principles for Leaders

      Skills you'll gain: Communication Planning, Stakeholder Engagement, Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Communication, Communication Strategies, Public Relations, Leadership, Media Relations, Brand Management, Employee Engagement, Crisis Management

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      W

      Whizlabs

      AWS: Data Analytics

      Skills you'll gain: AWS SageMaker, AWS Kinesis, Data Integration, Data Lakes, Business Intelligence, Apache Hive, Apache Spark, Amazon Web Services, Extract, Transform, Load, Big Data, Real Time Data, Applied Machine Learning, Data Processing, Amazon S3, Serverless Computing, Data Transformation

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      S

      Starweaver

      Future of Production

      Skills you'll gain: Lean Manufacturing, Manufacturing and Production, Production Process, Production Management, Quality Management, Emerging Technologies, Strategic Leadership, Operational Efficiency, Big Data, Process Optimization, Internet Of Things, Data-Driven Decision-Making, Automation, Waste Minimization, Corporate Sustainability, Environmental Issue, Digital Transformation, Artificial Intelligence

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Advanced Methods in Machine Learning Applications

      Skills you'll gain: Unsupervised Learning, Applied Machine Learning, Dimensionality Reduction, Reinforcement Learning, Regression Analysis, Machine Learning, Data Mining, Machine Learning Algorithms, Statistical Machine Learning, Advanced Analytics, Predictive Modeling, Random Forest Algorithm, Decision Tree Learning, Supervised Learning

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Designing Larger Python Programs for Data Science

      Skills you'll gain: Python Programming, Simulations, Debugging, Statistical Methods, Pandas (Python Package), Program Development, Unit Testing, Test Case, Data Science, Development Testing, Software Design, Computational Thinking, Integration Testing, Computer Programming, Data Manipulation, Data Structures, Data Cleansing, Data Analysis, Software Engineering, Software Development

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…297298299…364

    In summary, here are 10 of our most popular marketing analytics courses

    • Facebook Business pour les débutants: Coursera Project Network
    • Amazon Connect Chat and Messaging Fundamentals: Amazon Web Services
    • Advanced Semantic Processing: Packt
    • Data Science Decisions in Time: Using Causal Information: Johns Hopkins University
    • Market Analysis: University of Minnesota
    • Enhancing Customer Insights with Generative AI: Coursera Instructor Network
    • Alteryx Mastery: Data Analytics & Workflow Automation: Coursera Instructor Network
    • Communication Principles for Leaders: Fundação Instituto de Administração
    • AWS: Data Analytics: Whizlabs
    • Future of Production: Starweaver

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok