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Consumer Behavior Courses Online

Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

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Explore the Consumer Behavior Course Catalog

  • Status: Preview
    Preview
    C

    Coursera Instructor Network

    Effective Marketing in the Global Marketplace

    Skills you'll gain: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Selling to Chinese Consumers

    Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    301 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Social Media Marketing and Brand Advocacy

    Skills you'll gain: Social Media Marketing, Social Media Campaigns, Marketing Strategies, Content Performance Analysis, Social Media Strategy, Marketing, Instagram, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, Facebook, E-Commerce, Google Ads, Pinterest, Brand Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    30 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Investigación de mercados y comportamiento del consumidor

    Skills you'll gain: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    739 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Organizational Behavior: How to Manage People

    Skills you'll gain: Leadership Development, Intercultural Competence, Conflict Management, Leadership, Industrial and Organizational Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Foundations of Neuroscience

    Skills you'll gain: Marketing Psychology, Influencing, Case Studies, Persuasive Communication, Advertising, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Marketing, Psychology, Anatomy, Physiology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Psychology of Group Behaviors

    Skills you'll gain: Behavior Management, Psychology, Sociology, Social Sciences, Research, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Branding and Customer Experience

    Skills you'll gain: Customer experience strategy (CX), Customer experience improvement, Branding, Brand Management, Behavioral Economics, Brand Strategy, Consumer Behaviour, Customer Insights, User Experience, Integrated Marketing Communications, Business Ethics, Cross-Functional Collaboration, Employee Engagement, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    545 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Pricing Strategy

    Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Behavioral Marketing

    Skills you'll gain: Marketing Strategies, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Digital Advertising, Google Ads, Social Media Marketing, Target Audience, Data-Driven Decision-Making, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Marketing

    Skills you'll gain: Marketing, Go To Market Strategy, Branding, Marketing Strategy and Techniques, Brand Strategy, Marketing Planning, Customer experience strategy (CX), Marketing Communications, Integrated Marketing Communications, Consumer Behaviour, Customer Insights, Brand Awareness, Target Market

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13K reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • Effective Marketing in the Global Marketplace: Coursera Instructor Network
  • Selling to Chinese Consumers: The Chinese University of Hong Kong
  • Social Media Marketing and Brand Advocacy: Simplilearn
  • Investigación de mercados y comportamiento del consumidor: IE Business School
  • Organizational Behavior: How to Manage People: IESE Business School
  • Foundations of Neuroscience: Johns Hopkins University
  • Psychology of Group Behaviors: American Psychological Association
  • Branding and Customer Experience: IE Business School
  • Pricing Strategy: IE Business School
  • Market Research and Competitive Analysis: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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