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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Using Advanced SWOT Analysis to Determine Competitiveness

    Skills you'll gain: Strategic Prioritization, Competitive Analysis, Strategic Planning, Strategic Thinking, Case Studies, Business Strategy, Spreadsheet Software, Strategic Decision-Making, Market Analysis, Entrepreneurship, Leadership and Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google

    Fast-Track Data Analysis and Presentations

    Skills you'll gain: Presentations, Prompt Engineering, Responsible AI, Verbal Communication Skills, Sampling (Statistics), Excel Formulas, Data Storytelling, Spreadsheet Software, Generative AI, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Capstone Project: Predicting Safety Stock

    Skills you'll gain: Model Evaluation, Time Series Analysis and Forecasting, Feature Engineering, Inventory Management System, Demand Planning, Matplotlib, Inventory Control, Predictive Modeling, Forecasting, Exploratory Data Analysis, Pandas (Python Package), Data Analysis, Product Knowledge, Statistical Modeling, Data Manipulation, Machine Learning

    3.9
    Rating, 3.9 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Mejores prácticas para el procesamiento de datos en Big Data

    Skills you'll gain: Databricks, Real Time Data, PySpark, Apache Hive, Apache Spark, Big Data, Data Processing, SQL, Data Manipulation, Pandas (Python Package)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    43 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    P

    Packt

    Building AI Agents – Fundamentals to Advanced

    Skills you'll gain: Email Automation, Agentic Workflows, AI Workflows, Multimodal Prompts, Tool Calling, Calendar Management, Machine Learning Methods, Scheduling, AI Security, Text Mining, Classification Algorithms, JSON

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Tableau Fundamentals Case Study - Ecommerce Analysis

    Skills you'll gain: Tableau Software, Excel Formulas, Data Modeling, Dashboard, E-Commerce, Data Visualization Software, Performance Analysis, Interactive Data Visualization, Data Analysis, Regional Sales, Business Analysis, Key Performance Indicators (KPIs), Business Metrics, Branding

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Visualizing Data with Google Data Studio

    Skills you'll gain: Data Visualization Software, Data Visualization, Dashboard, Interactive Data Visualization, SQL Server Reporting Services, Google Cloud Platform, Big Data

    4.1
    Rating, 4.1 out of 5 stars
    ·
    17 reviews

    Intermediate · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI Essentials

    Skills you'll gain: Agentic systems, Generative AI Agents, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), Emerging Technologies, Business Ethics, Deep Learning, Social Impact, Ethical Standards And Conduct, Problem Solving, Analysis, Business Planning

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI CERTs

    AI Tools, Data, and Experience Design

    Skills you'll gain: User Research, User Experience, UI/UX Research, User Interface and User Experience (UI/UX) Design, User Experience Design, Experience Design, Persona (User Experience), User Centered Design, Design Research, User Interface (UI), Design, Prototyping, Artificial Intelligence, User Interface (UI) Design, Design Thinking, Prompt Patterns, Wireframing, Responsible AI, Presentations, Professional Development

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    K

    Kennesaw State University

    Ethical AI Use

    Skills you'll gain: Prompt Engineering, Responsible AI, Data Ethics, Case Studies, AI Enablement, Generative AI, Ethical Standards And Conduct, Artificial Intelligence, Business Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Notion for Beginners: Build Powerful Dashboards & Databases

    Skills you'll gain: Dashboard, Timelines, Database Management, Databases, Project Schedules, Data Visualization, Calendar Management, Workflow Management, Information Architecture, Kanban Principles, Collaborative Software, Content Development and Management

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Facebook Business pour les débutants

    Skills you'll gain: Facebook, Advertising, Content Creation, Resource Management, Social Media Management, Social Media, Marketing, Social Media Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Using Advanced SWOT Analysis to Determine Competitiveness: Coursera
  • Fast-Track Data Analysis and Presentations: Google
  • Capstone Project: Predicting Safety Stock : LearnQuest
  • Mejores prácticas para el procesamiento de datos en Big Data: Coursera
  • Building AI Agents – Fundamentals to Advanced: Packt
  • Tableau Fundamentals Case Study - Ecommerce Analysis: Corporate Finance Institute
  • Visualizing Data with Google Data Studio: Google Cloud
  • AI Essentials: AI CERTs
  • AI Tools, Data, and Experience Design: AI CERTs
  • Ethical AI Use: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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