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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • A

      Automatic Data Processing, Inc. (ADP)

      The Payroll Professional

      Skills you'll gain: Payroll, Payroll Administration, Payroll Systems, Payroll Processing, Compensation Strategy, Payroll Reporting, Human Resource Strategy, Human Resources, Customer Service, Continuous Improvement Process, Complex Problem Solving

      4.7
      Rating, 4.7 out of 5 stars
      ·
      321 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad de los Andes

      Programa en Desarrollo de nuevas empresas

      Skills you'll gain: Strategic Partnership, Business Modeling, Value Propositions, New Business Development, Business Development, Resource Allocation, Entrepreneurial Finance, Financial Analysis, Target Market, User Feedback, Entrepreneurship, Team Building, New Product Development, Leadership Development, Performance Metric, Revenue Forecasting, Business Strategy, Product Development, Profit and Loss (P&L) Management, Cash Flows

      4.8
      Rating, 4.8 out of 5 stars
      ·
      983 reviews

      Beginner · Specialization · 3 - 6 Months

    • T

      Tecnológico de Monterrey

      Gestión de Proyectos

      Skills you'll gain: Coordinating, Agile Project Management, Project Management Life Cycle, Negotiation, Team Management, Project Risk Management, Agile Methodology, Resource Allocation, Emotional Intelligence, Project Planning, Leadership, Resource Management, Risk Analysis, Project Management Institute (PMI) Methodology, Project Management, Leadership and Management, Project Schedules, Project Scoping, Scaled Agile Framework, Sprint Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      938 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      ESG and Climate Change

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Waste Minimization, Corporate Sustainability, Environmental Issue, Insurance, Environmental Resource Management, Product Lifecycle Management, Environmental Regulations, Business Risk Management, Risk Management, Sustainability Reporting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      425 reviews

      Mixed · Course · 1 - 4 Weeks

    • A

      Amazon Web Services

      Architecting Solutions on AWS

      Skills you'll gain: Serverless Computing, AWS Identity and Access Management (IAM), Event-Driven Programming, Solution Architecture, Cloud Computing Architecture, Amazon Web Services, API Gateway, Hybrid Cloud Computing, Multi-Tenant Cloud Environments, Information Technology Architecture, Cloud Computing, Performance Tuning, Amazon DynamoDB, Amazon S3, Cloud Security, Amazon CloudWatch, AWS Kinesis, Containerization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      489 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Introduction to Public Relations and the Media

      Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Corporate Communications, Crisis Management, Marketing Communications, Communication Strategies, Corporate Sustainability, Brand Strategy, Branding, Brand Management, Storytelling, Business Ethics, Social Media, Persuasive Communication, Professional Networking, Writing, Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      662 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      University of Rochester

      The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior

      Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Resource Allocation, Cost Benefit Analysis, Market Analysis, Policy Analysis, Decision Making, Budgeting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      266 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      Introducción al marketing en redes sociales

      Skills you'll gain: Target Audience, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Management, Persona Development, Digital Media Strategy, Marketing, Content Marketing, Marketing Strategies, Facebook, Instagram, Goal Setting, Key Performance Indicators (KPIs), Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      840 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Introduction to Events Management

      Skills you'll gain: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Planning, Operations Management, Coordinating, Budgeting, Promotional Strategies, Vendor Management, Marketing Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      206 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      N

      Northwestern University

      Scaling Operations: Linking Strategy and Execution

      Skills you'll gain: Data-Driven Decision-Making, Operational Analysis, Operations Management, Capacity Planning, Supply Chain, Competitive Analysis, Asset Management, Strategic Decision-Making, Business Strategy, Supplier Relationship Management, Value Engineering, Financial Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      260 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University at Buffalo

      Improving Leadership & Governance in Nonprofit Organizations

      Skills you'll gain: Governance, Peer Review, Consulting, Non-Profit Accounting, Performance Measurement, Meeting Facilitation, Leadership and Management, Organizational Strategy, Strategic Leadership, Report Writing, Organizational Effectiveness, Leadership, Performance Analysis, Performance Management, Leadership Development, Organizational Change, Philanthropy, Change Management, Resource Management, Public Administration

      4.4
      Rating, 4.4 out of 5 stars
      ·
      251 reviews

      Beginner · Specialization · 3 - 6 Months

    • V

      Vanderbilt University

      Generative AI for Leaders

      Skills you'll gain: Succession Planning, Business Writing, Generative AI, Leadership, Meeting Facilitation, Organizational Leadership, Business Leadership, Proposal Writing, Communication, Human Resource Strategy, Business Transformation, Artificial Intelligence, Internal Communications, Strategic Thinking, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      435 reviews

      Beginner · Course · 1 - 4 Weeks

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    1…313233…214

    In summary, here are 10 of our most popular pricing strategy courses

    • The Payroll Professional: Automatic Data Processing, Inc. (ADP)
    • Programa en Desarrollo de nuevas empresas: Universidad de los Andes
    • Gestión de Proyectos: Tecnológico de Monterrey
    • ESG and Climate Change: University of Pennsylvania
    • Architecting Solutions on AWS: Amazon Web Services
    • Introduction to Public Relations and the Media: University of Colorado Boulder
    • The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior : University of Rochester
    • Introducción al marketing en redes sociales: Meta
    • Introduction to Events Management : Coursera Instructor Network
    • Scaling Operations: Linking Strategy and Execution: Northwestern University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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