• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Finding and Preparing for the Right Job

    Skills you'll gain: Professional Networking, LinkedIn, Professional Development, Talent Sourcing, Recruitment, Presentations, Job Analysis, Social Media Content, Personal Development, Writing, Portfolio Management, Branding

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Machine Learning and Human Learning

    Skills you'll gain: Education Software and Technology, Supervised Learning, Machine Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Learning Management Systems, Digital pedagogy, Artificial Intelligence, AI Enablement, Data Mining, Learning Theory, Human Computer Interaction, Natural Language Processing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Python for Data Visualization:Matplotlib & Seaborn(Enhanced)

    Skills you'll gain: Matplotlib, Seaborn, Plot (Graphics), Scatter Plots, Histogram, Data Visualization, Data Visualization Software, Statistical Visualization, Data Analysis, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    30 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    What are GPTs and How can they work for my business?

    Skills you'll gain: ChatGPT, AI Enablement, Market Research, Financial Forecasting, AI Personalization, Business Solutions, LLM Application, Generative AI, Strategic Decision-Making, Supply Chain Management, Innovation, Forecasting, Customer Support, Artificial Intelligence

    3.8
    Rating, 3.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Minnesota State University, Mankato

    Technical Communication Essentials

    Skills you'll gain: Research, Usability Testing, Usability, Research Methodologies, User Research, Writing and Editing, User Feedback, Report Writing, Web Content Accessibility Guidelines, User Experience Design, AI Enablement, Persona (User Experience), User Experience, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Defining, Describing, and Visualizing Data

    Skills you'll gain: Data-Driven Decision-Making, Descriptive Statistics, Data Analysis, Probability Distribution, Statistical Software, Statistics, R (Software), Data Visualization, Statistical Analysis, Probability, R Programming, Probability & Statistics, Data Manipulation, Histogram, Taxonomy, Data Import/Export

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Analysis with Tidyverse

    Skills you'll gain: Tidyverse (R Package), Data Import/Export, R Programming, Data Manipulation, Data Analysis, Ggplot2, Relational Databases, Data Transformation, Data Cleansing, Data Structures, Programming Principles

    4.1
    Rating, 4.1 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Einführung in Easil für Soziale Medien

    Skills you'll gain: Social Media Marketing, Social Media Content, Social Media, Graphic Design, Storytelling, Instagram, Content Creation

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI Content with Make.com: Automate Instagram Reel Scripts

    Skills you'll gain: Workflow Management, Make.com, Social Media Content, Instagram, ChatGPT, AI Workflows, Prompt Engineering, Content Creation, Social Media Marketing, Google Docs, Social Media, Social Media Management, Social Media Strategy

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    S

    SAE Institute México

    Distribución digital de la música independiente

    Skills you'll gain: Digital Publishing, Digital Content, Digital Media Strategy, Music, Marketing Channel, Commercialization, Promotional Strategies, Marketing Planning, Social Media Marketing, Content Management, Release Management, Revenue Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    How Science Turns Data Into Knowledge

    Skills you'll gain: Data Literacy, Statistical Hypothesis Testing, Scientific Methods, Data Analysis, Experimentation, Research Design, Research, Peer Review, Probability & Statistics, Statistical Inference, Statistical Methods, Media and Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Hábitos do Consumidor

    Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Customer Retention, Customer Insights, Market Analysis, Sociology, Culture, Economics, Policy, and Social Studies

    Beginner · Course · 1 - 4 Weeks

1…311312313…468

In summary, here are 10 of our most popular marketing analytics courses

  • Finding and Preparing for the Right Job: University of California, Irvine
  • Machine Learning and Human Learning: University of Illinois Urbana-Champaign
  • Python for Data Visualization:Matplotlib & Seaborn(Enhanced): Coursera
  • What are GPTs and How can they work for my business?: Coursera
  • Technical Communication Essentials: Minnesota State University, Mankato
  • Defining, Describing, and Visualizing Data: University of Colorado Boulder
  • Data Analysis with Tidyverse: University of Colorado Boulder
  • Einführung in Easil für Soziale Medien: Coursera
  • AI Content with Make.com: Automate Instagram Reel Scripts: Coursera
  • Distribución digital de la música independiente: SAE Institute México

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok