• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    Y

    Yunus Social Business Fund Bengaluru

    Value and Business Decision Making

    Skills you'll gain: Cash Flows, Financial Analysis, Decision Making, Risk Analysis, Business Valuation, Strategic Decision-Making, Cost Benefit Analysis, Social Impact, Environmental Social And Corporate Governance (ESG), Capital Budgeting, Finance, Stakeholder Analysis, Socioeconomics, Business Ethics, Strategic Thinking, Return On Investment, Economics, Policy, and Social Studies, Business Acumen

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Google Search Advertising Implementation

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Performance marketing, Bidding, Campaign Management, Online Advertising, Digital Advertising, Web Analytics, Advertising, Performance Metric, Keyword Research, Key Performance Indicators (KPIs), Target Audience, Performance Management

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    ESSEC Business School

    Raison d’être et Entreprise à Mission

    Skills you'll gain: Business Transformation, Corporate Sustainability, Social Impact, Organizational Strategy, Sustainable Business, Environmental Social And Corporate Governance (ESG), Organizational Change, Governance, Corporate Strategy, Business Ethics, Regulation and Legal Compliance, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    142 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    Business Case Analysis

    Skills you'll gain: Business Communication, Case Studies, Data Visualization, English Language, Presentations, Report Writing, Business Writing, Business Analysis, Analysis, Communication, Public Speaking, Target Audience

    4.5
    Rating, 4.5 out of 5 stars
    ·
    52 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    New York Institute of Finance

    Supply Chain Finance Market and Fintech Ecosystem

    Skills you'll gain: Financial Market, Market Opportunities, Market Trend, Market Dynamics, Market Analysis, Risk Modeling, Supply Chain, FinTech, Financial Services, Finance, Investments, Stakeholder Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    74 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    K

    Koç University

    Etkili Konuşmada Retorik (Rhetoric in Effective Speaking)

    Skills you'll gain: Verbal Communication Skills, Public Speaking, Storytelling, Communication, Cognitive flexibility, Persuasive Communication, Liberal Arts, Critical Thinking, Creative Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    53 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Geneva

    Violences et religions

    Skills you'll gain: Ancient History, World History, Social Studies, Research, Intercultural Competence, Political Sciences, Sociology, Cultural Diversity, Anthropology, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    134 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Discover all the features of ZOOM

    Skills you'll gain: Organizational Skills, Collaborative Software, User Accounts, Telecommuting, Verbal Communication Skills, Virtual Environment, Communication, Business Communication, Public Speaking, Marketing Communications

    3.9
    Rating, 3.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    As Competências do Especialista no Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Customer Data Management, Customer Relationship Management, Customer Engagement, Consultative Approaches, Customer Retention, Market Analysis, Customer experience strategy (CX), Organizational Structure, Business Relationship Management, Business Solutions, Business Technologies, Active Listening, Technology Solutions, Communication, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Certified Ethical Hacker (CEH)

    Skills you'll gain: Open Web Application Security Project (OWASP), AI Security, Vulnerability Assessments, Distributed Denial-Of-Service (DDoS) Attacks, Network Security, Cryptography, Penetration Testing, Intrusion Detection and Prevention, Cybersecurity, Cyber Security Assessment, Malware Protection, Mobile Security, Threat Modeling, Threat Detection, Encryption, Cloud Security, Web Applications, Internet Of Things, Cloud Computing, Network Architecture

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Emory University

    The Psychology of Thrill Seekers

    Skills you'll gain: Curiosity, Self-Awareness, Psychology, Human Development, Emotional Intelligence, Biology, Relationship Building, Case Studies, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    102 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Healthcare Delivery for Medical Practice Managers

    Skills you'll gain: Care Management, Practice Management, Case Management, Budget Management, Public Health, Primary Care, Patient Flow, Preventative Care, Community Health, Health Systems, Health Care, Hospital Experience, Revenue Forecasting, Healthcare Industry Knowledge, Regulatory Compliance, Social Determinants Of Health

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

1…319320321…443

In summary, here are 10 of our most popular social media marketing courses

  • Value and Business Decision Making: Yunus Social Business Fund Bengaluru
  • Google Search Advertising Implementation: Aptly
  • Raison d’être et Entreprise à Mission: ESSEC Business School
  • Business Case Analysis: The Hong Kong University of Science and Technology
  • Supply Chain Finance Market and Fintech Ecosystem: New York Institute of Finance
  • Etkili Konuşmada Retorik (Rhetoric in Effective Speaking): Koç University
  • Violences et religions: University of Geneva
  • Discover all the features of ZOOM: Coursera
  • As Competências do Especialista no Sucesso do Cliente: Fundação Instituto de Administração
  • Certified Ethical Hacker (CEH): Pearson

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok