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    Results for "marketing analytics"

    • Status: New
      New

      Microsoft

      Microsoft Data Visualization

      Skills you'll gain: Data Storytelling, Data Analysis Expressions (DAX), Data Presentation, Power BI, Data Ethics, Dashboard, Data Visualization Software, Data Modeling, Data Governance, Extract, Transform, Load, Interactive Data Visualization, Business Intelligence, Data Analysis, Statistical Analysis, Data Architecture, Correlation Analysis, Data Cleansing, Data Transformation, Database Design, Statistical Visualization

      4.6
      Rating, 4.6 out of 5 stars
      ·
      59 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • University of Michigan

      Influencing People

      Skills you'll gain: Influencing, Persuasive Communication, Leadership, Professional Networking, Executive Presence, Initiative and Leadership, Relationship Building, Public Speaking, Decision Making, Communication, Negotiation, Stakeholder Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • IESE Business School

      Claves de la Dirección de Empresas

      Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Balance Sheet, Financial Data, Financial Accounting, Product Marketing, Leadership Development, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, General Accounting, Financial Analysis, Team Management, Organizational Leadership, Business, Strategic Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Duke University

      AI Product Management

      Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Data Ethics, Data Management, Unsupervised Learning, Human Computer Interaction, User Experience Design, Classification And Regression Tree (CART), Data Quality, Human Centered Design, Machine Learning, Human Factors, Regression Analysis, Technical Management, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Artificial Neural Networks, Decision Tree Learning, Data Processing, Personally Identifiable Information

      4.7
      Rating, 4.7 out of 5 stars
      ·
      775 reviews

      Beginner · Specialization · 3 - 6 Months

    • Copenhagen Business School

      Strategic Management and Innovation

      Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Plan Execution, Goal Setting, Organizational Strategy, Resource Management, Peer Review, Competitive Analysis, Innovation, Organizational Structure, Project Implementation, Market Analysis, Culture Transformation, Change Management, Business Strategies, Business, Global Marketing, Strategic Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • University of Michigan

      Statistics with Python

      Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Statistical Modeling, Statistical Methods, Statistical Inference, Statistics, Bayesian Statistics, Data Visualization, Matplotlib, Statistical Visualization, Probability & Statistics, Statistical Analysis, Jupyter, Statistical Programming, Regression Analysis, Data Visualization Software, Predictive Modeling, Data Analysis, Exploratory Data Analysis, Descriptive Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.3K reviews

      Beginner · Specialization · 1 - 3 Months

    • Universidad Nacional Autónoma de México

      Fundamentos Estratégicos Empresariales

      Skills you'll gain: Business Planning, Strategic Marketing, ISO 9000 Series, Marketing, Quality Management, Organizational Strategy, Business Strategies, Governance, Financial Analysis, Marketing Planning, Corporate Strategy, Financial Statements, Quality Management Systems, Operations Management, Organizational Structure, Working Capital, Market Analysis, Market Research, Financial Controls, Product Quality (QA/QC)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free

      Coursera Instructor Network

      B2B and Territory Sales Strategies and Techniques

      Skills you'll gain: Sales Territory Management, B2B Sales, Sales Management, Enterprise Sales, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Opportunities, Market Analysis, Sales Operations, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      75 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Rice University

      Introduction to Scripting in Python

      Skills you'll gain: Data Visualization Software, Plot (Graphics), Package and Software Management, Python Programming, Programming Principles, Data Processing, Data Mapping, Data Manipulation, Software Installation, Development Environment, Data Structures, File Management, Scripting, Data Storage, Data Import/Export, Program Development, Data Integration, Data Analysis, Computer Programming, Integrated Development Environments

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Universidad de Palermo

      Administración de Empresas

      Skills you'll gain: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Branding, Cost Management, Cost Accounting, Marketing, Talent Management, Brand Management, Business Economics, Accounting, Strategic Marketing, Business Leadership, Organizational Strategy, Market Dynamics, Decision Making, Business Management, Economics, Economic Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • SAS

      SAS Programmer

      Skills you'll gain: Data Manipulation, SAS (Software), Data Access, Data Import/Export, Microsoft Excel, Data Analysis, Consolidation, Data Transformation, Requirements Analysis, Exploratory Data Analysis, Data Validation, Statistical Programming, Statistical Analysis, Data Processing, SQL, Data Presentation, Data Cleansing, Descriptive Statistics, Debugging

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Rice University

      Introduction to Data Analysis Using Excel

      Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Graphing, Spreadsheet Software, Excel Formulas, Data Analysis, Histogram, Scatter Plots, Data Visualization Software, Data Manipulation, Data Import/Export

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10K reviews

      Mixed · Course · 1 - 4 Weeks

    Searches related to marketing analytics

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    1…333435…309

    In summary, here are 10 of our most popular marketing analytics courses

    • Microsoft Data Visualization: Microsoft
    • Influencing People: University of Michigan
    • Claves de la Dirección de Empresas: IESE Business School
    • AI Product Management: Duke University
    • Strategic Management and Innovation: Copenhagen Business School
    • Statistics with Python: University of Michigan
    • Fundamentos Estratégicos Empresariales: Universidad Nacional Autónoma de México
    • B2B and Territory Sales Strategies and Techniques: Coursera Instructor Network
    • Introduction to Scripting in Python: Rice University
    • Administración de Empresas: Universidad de Palermo

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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