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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Building Trust: Ethics for AI-powered Chatbots

    Skills you'll gain: Data Ethics, Business Ethics, Ethical Standards And Conduct, Responsible AI, Artificial Intelligence, Information Privacy, Informed Consent, Personally Identifiable Information, Accountability, Generative AI Agents, Data Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Glasgow

    Data-Driven Leadership Skills Capstone Project

    Skills you'll gain: Data Literacy, Strategic Leadership, Data-Driven Decision-Making, Business Leadership, Organizational Leadership, Leadership, Data Analysis, Leadership Development, Leadership and Management, Agile Methodology, Project Implementation, Organizational Structure

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Microsoft Copilot for Power BI: AI-Powered Report Insights

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Microsoft Power Platform, Dashboard, Data Modeling, Business Intelligence, Microsoft Excel, Microsoft Copilot, Data Integration, Interactive Data Visualization, Data-Driven Decision-Making, Performance Reporting, Data Transformation, Data Cleansing, ChatGPT

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to find customers by uploading contacts on Twitter

    Skills you'll gain: Social Media, Microsoft Outlook, Instagram, Customer Acquisition Management, Facebook, Social Media Marketing, Gmail, Target Audience, Customer Relationship Building, Digital Marketing, Data Import/Export

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Strategic SEO Mastery: Tools, Strategy & Case Studies

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Measure Campaign Lift with Brand Surveys

    Skills you'll gain: Brand Awareness, Digital Advertising, Marketing Effectiveness, Online Advertising, Advertising Campaigns, Marketing Psychology, Marketing Analytics, Advertising, Branding, Performance Analysis, Customer Insights, Data-Driven Decision-Making, Survey Creation, Performance Measurement, Business Metrics, Target Audience, Statistical Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Codio

    Select Topics in Python

    Skills you'll gain: Matplotlib, Text Mining, GitHub, Large Language Modeling, Django (Web Framework), Git (Version Control System), Package and Software Management, Platform As A Service (PaaS), Plot (Graphics), Application Deployment, Natural Language Processing, Data Visualization Software, Unit Testing, Cloud Deployment, Jupyter, Database Development, Data Processing, Virtual Environment, Dependency Analysis, Python Programming

    3.9
    Rating, 3.9 out of 5 stars
    ·
    24 reviews

    Intermediate · Specialization · 1 - 3 Months

  • W

    Whizlabs

    NVIDIA: Prompt Engineering and Data Analysis

    Skills you'll gain: Prompt Engineering, Plot (Graphics), Data Visualization, Large Language Modeling, Text Mining, Retrieval-Augmented Generation, Data Visualization Software, Data Analysis, Natural Language Processing

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    Università di Napoli Federico II

    Data Visualization: Analisi dei dati con Tableau

    Skills you'll gain: Interactive Data Visualization, Tableau Software, Dashboard, Data Storytelling, Data Visualization Software, Peer Review, Data Presentation, Data Integration, Data Visualization, Geographic Information Systems, Spatial Analysis, Business Intelligence, Data Manipulation, Data Preprocessing, Data Transformation, Data Sharing, Data Analysis, Business Analytics, Data Cleansing, Data Access

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Pittsburgh

    Data Visualization Fundamentals in Python

    Skills you'll gain: Data Storytelling, Data Presentation, Plot (Graphics), Data Visualization, Matplotlib, Interactive Data Visualization, Data Visualization Software, Seaborn, Data Analysis, Graphic and Visual Design, Python Programming, Jupyter, Pandas (Python Package), Data Manipulation, NumPy

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create a Project Management Dashboard using Bitrix24

    Skills you'll gain: Project Management Software, Dashboard, Project Management, Calendar Management, Collaborative Software, Milestones (Project Management)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Créer du contenu pour les réseaux sociaux avec Piktochart

    Skills you'll gain: Instagram, Social Media Content, LinkedIn, Social Media, Facebook, Content Creation, Social Media Management, Social Media Marketing, User Accounts, Graphic Design, Marketing

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Building Trust: Ethics for AI-powered Chatbots: Coursera
  • Data-Driven Leadership Skills Capstone Project: University of Glasgow
  • Microsoft Copilot for Power BI: AI-Powered Report Insights: Coursera
  • How to find customers by uploading contacts on Twitter: Coursera
  • Strategic SEO Mastery: Tools, Strategy & Case Studies: EDUCBA
  • Measure Campaign Lift with Brand Surveys: Coursera
  • Select Topics in Python: Codio
  • NVIDIA: Prompt Engineering and Data Analysis: Whizlabs
  • Data Visualization: Analisi dei dati con Tableau: Università di Napoli Federico II
  • Data Visualization Fundamentals in Python: University of Pittsburgh

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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