• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • U

    University of Colorado Boulder

    Advanced Business Analytics

    Skills you'll gain: Data Storytelling, Data Presentation, Data Governance, Predictive Modeling, Data Management, Predictive Analytics, Business Analytics, Logistic Regression, Analytics, Exploratory Data Analysis, Data Quality, Data Ethics, Data Analysis, Risk Analysis, Business Intelligence, Data Modeling, Data Visualization, Decision Making, Data Cleansing, SQL

    4.6
    Rating, 4.6 out of 5 stars
    ·
    5.3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Project Management and Planning

    Skills you'll gain: Project Closure, Work Breakdown Structure, Earned Value Management, Configuration Management, Project Portfolio Management, Communication Planning, Negotiation, Project Management Life Cycle, Project Management, Project Schedules, Project Controls, Agile Methodology, Project Risk Management, Product Roadmaps, Scheduling, Agile Project Management, Project Planning, Risk Management, Team Leadership, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    131 reviews

    Intermediate · Specialization · 3 - 6 Months

  • I

    IBM

    IBM Systems Analyst

    Skills you'll gain: Process Mapping, Process Analysis, Business Analysis, Data Storytelling, Business Process Improvement, Feasibility Studies, Systems Analysis, Stakeholder Analysis, Process Optimization, Requirements Management, Process Design, Business Requirements, Systems Design, Stakeholder Management, Communication Planning, Test Planning, Information Technology, Business Process Modeling, Database Management, Agile Methodology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • G

    Google

    Gestión de Proyectos de Google

    Skills you'll gain: Project Closure, Quality Management, Project Planning, Communication Planning, Sprint Retrospectives, Backlogs, Project Management Life Cycle, Agile Methodology, Project Management, Agile Project Management, Issue Tracking, Stakeholder Analysis, Budget Management, Project Scoping, Milestones (Project Management), Project Documentation, Project Risk Management, Scope Management, Stakeholder Management, Change Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • G

    Google

    Foundations of Data Science

    Skills you'll gain: Data Storytelling, Data Ethics, Data Analysis, Data-Driven Decision-Making, Analytics, Workflow Management, Business Analytics, Data Science, Statistical Reporting, Business Intelligence, Project Design, Project Management, Communication, Stakeholder Communications, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.9K reviews

    Advanced · Course · 1 - 3 Months

  • C

    Copenhagen Business School

    An Introduction to Consumer Neuroscience & Neuromarketing

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Brand Management, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Ethical Standards And Conduct, Psychology, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 3 Months

  • I

    Illinois Tech

    Operations and Process Management

    Skills you'll gain: Process Improvement, Process Management, Business Process, Business Process Management, Process Analysis, Business Process Improvement, Performance Improvement, Quality Improvement, Continuous Improvement Process, Process Mapping, Quality Management, Workflow Management, Operational Excellence, Return On Investment, Change Management, Performance Measurement, Risk Management, Business Technologies, Project Management, Pareto Chart

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    197 reviews

    Intermediate · Course · 1 - 3 Months

  • D

    Duke University

    Programming Fundamentals

    Skills you'll gain: Programming Principles, Algorithms, C (Programming Language), Computer Programming, Software Engineering, Problem Solving, Solution Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Interactivity with JavaScript

    Skills you'll gain: Javascript, Debugging, Web Content Accessibility Guidelines, Interactive Design, Event-Driven Programming, Web Design and Development, HTML and CSS, Web Development, User Interface (UI)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Program Management Fundamentals

    Skills you'll gain: Program Management, Return On Investment, Project Portfolio Management, Organizational Strategy, Project Management, Project Management Life Cycle, Leadership and Management, Benefits Administration, Process Improvement, Strategic Decision-Making, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    98 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Introduction to Structured Query Language (SQL)

    Skills you'll gain: Database Design, SQL, MySQL, Relational Databases, Databases, Data Modeling, Development Environment, PHP (Scripting Language), Software Installation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.5K reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Geographic Information Systems (GIS)

    Skills you'll gain: ArcGIS, GIS Software, Spatial Analysis, Data Storytelling, Spatial Data Analysis, Geographic Information Systems, Data Presentation, Geospatial Information and Technology, Geospatial Mapping, Public Health and Disease Prevention, Data Sharing, Public Health, Land Management, Heat Maps, Epidemiology, Community Health, Image Analysis, Project Management, Data Visualization Software, Data Quality

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.5K reviews

    Beginner · Specialization · 3 - 6 Months

1…343536…834

In summary, here are 10 of our most popular brand management courses

  • Advanced Business Analytics: University of Colorado Boulder
  • Project Management and Planning: Johns Hopkins University
  • IBM Systems Analyst: IBM
  • Gestión de Proyectos de Google: Google
  • Foundations of Data Science: Google
  • An Introduction to Consumer Neuroscience & Neuromarketing : Copenhagen Business School
  • Operations and Process Management: Illinois Tech
  • Programming Fundamentals: Duke University
  • Interactivity with JavaScript: University of Michigan
  • Program Management Fundamentals: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok