• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • R

    Real Madrid Graduate School Universidad Europea

    IA en la participación de los aficionados

    Skills you'll gain: Content Management, AI Personalization, Loyalty Programs, Predictive Analytics, Customer Engagement, Digital Media Strategy, Augmented Reality, Marketing Analytics, Revenue Management, Forecasting, Data-Driven Decision-Making, Marketing Strategy and Techniques, Brand Marketing, Artificial Intelligence, Media Strategy, Media Relations, Digital Transformation, Customer Communications Management, Emerging Technologies, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Forecast bikeshare demand using time series models in R

    Skills you'll gain: R Programming, R (Software), Data Visualization, Time Series Analysis and Forecasting, Interactive Data Visualization, Tidyverse (R Package), Data-Driven Decision-Making, Trend Analysis, Rmarkdown, Data Analysis, Predictive Modeling, Data Cleansing, Data Manipulation, Forecasting, Business Strategy, Demand Planning, Data Preprocessing, Model Evaluation, Machine Learning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Michigan

    Information Extraction from Free Text Data in Health

    Skills you'll gain: Text Mining, Unstructured Data, Health Informatics, Natural Language Processing, Data Mining, Model Evaluation, Clinical Informatics, Deep Learning, Feature Engineering, Machine Learning, Medical Terminology, Artificial Neural Networks, Supervised Learning, Python Programming, Computer Programming, Computer Programming Tools

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    MailChimp pour les débutants

    Skills you'll gain: Email Marketing, Newsletters, Campaign Management, Marketing Automation, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • I

    INSEAD

    Blockchain e Negócios: Aplicativos e Implicações

    Skills you'll gain: Blockchain, Business Transformation, Governance, Organizational Structure, Strategic Leadership, Emerging Technologies, Business Modeling, Business Management, New Business Development, Social Impact, Innovation, Intellectual Property

    Mixed · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Honors Algebra 2: Series, Trigonometry, and Probability

    Skills you'll gain: Trigonometry, Probability, Data Analysis, Algebra, Probability Distribution, Descriptive Statistics, Mathematical Modeling, Graphing, Statistics, Geometry, Arithmetic

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Facebook Storytelling: Write Compelling Stories

    Skills you'll gain: Writing, Storytelling, Copywriting, Persuasive Communication, Facebook, Business Writing, Content Creation, Social Media Content, Social Media, Drive Engagement, Social Media Campaigns, AI Product Strategy, Prompt Engineering Tools

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Machine Learning with R: Build, Analyze & Predict

    Skills you'll gain: Data Analysis, Statistical Analysis, Probability Distribution, R Programming, Exploratory Data Analysis, Statistical Modeling, Machine Learning, Statistical Inference, Classification Algorithms, Data Manipulation, Supervised Learning, Random Forest Algorithm, Regression Analysis, Model Evaluation, Decision Tree Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Lean Six Sigma Green Belt: Analyze & Improve

    Skills you'll gain: Lean Six Sigma, Organizational Change, Lean Methodologies, Six Sigma Methodology, Organizational Leadership, Project Scoping, Root Cause Analysis, Statistical Analysis, Statistical Methods, Process Improvement, Process Analysis, Quality Improvement, Continuous Quality Improvement (CQI), Process Capability, Statistical Hypothesis Testing, Data Analysis, Kanban Principles, Waste Minimization

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo empezar con Facebook Creator Studio

    Skills you'll gain: Facebook, Social Media Management, Social Media Content, Social Media, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    BigQuery Soccer Data Analysis

    Skills you'll gain: Databases, Big Data, SQL, Data Analysis, Data Science, Statistical Analysis

    3.1
    Rating, 3.1 out of 5 stars
    ·
    9 reviews

    Beginner · Project · Less Than 2 Hours

  • P

    Packt

    Advanced Cloud Management and AWS Fundamentals

    Skills you'll gain: AWS Identity and Access Management (IAM), Cloud Deployment, Amazon Web Services, Cloud Management, Cloud Computing, User Accounts, Cloud Infrastructure, Account Management, Public Cloud, Servers, Linux Servers, Cloud Security, Docker (Software), Billing, Market Analysis, Scalability

    Intermediate · Course · 1 - 3 Months

1…345346347…468

In summary, here are 10 of our most popular marketing analytics courses

  • IA en la participación de los aficionados: Real Madrid Graduate School Universidad Europea
  • Forecast bikeshare demand using time series models in R: Coursera
  • Information Extraction from Free Text Data in Health: University of Michigan
  • MailChimp pour les débutants : Coursera
  • Blockchain e Negócios: Aplicativos e Implicações: INSEAD
  • Honors Algebra 2: Series, Trigonometry, and Probability: Johns Hopkins University
  • Facebook Storytelling: Write Compelling Stories: Coursera
  • Machine Learning with R: Build, Analyze & Predict: EDUCBA
  • Lean Six Sigma Green Belt: Analyze & Improve: EDUCBA
  • Cómo empezar con Facebook Creator Studio: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok