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    Results for "market research"

    • University of Pennsylvania

      Cryptocurrency and Blockchain: An Introduction to Digital Currencies

      Skills you'll gain: Blockchain, Cryptography, Digital Assets, Investments, Portfolio Management, FinTech, Financial Analysis, Financial Market, Emerging Technologies, Transaction Processing, Distributed Computing, Risk Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 4 Weeks

    • Stanford University

      Introduction to Clinical Data

      Skills you'll gain: Feature Engineering, Data Ethics, Clinical Research, Clinical Data Management, Health Informatics, Medical Records, Unstructured Data, Health Care, Data Mining, Electronic Medical Record, Data Collection, Data Manipulation, Text Mining, Health Disparities, Data Processing, Medical Imaging

      4.6
      Rating, 4.6 out of 5 stars
      ·
      429 reviews

      Beginner · Course · 1 - 3 Months

    • Johns Hopkins University

      Summary Statistics in Public Health

      Skills you'll gain: Biostatistics, Statistical Visualization, Epidemiology, Medical Science and Research, Quantitative Research, Descriptive Statistics, Statistical Methods, Data Literacy, Probability Distribution, Public Health, Statistical Analysis, Clinical Trials, Sample Size Determination

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 3 Months

    • University of Michigan

      Mindware: Critical Thinking for the Information Age

      Skills you'll gain: Data Analysis, Statistics, Analytical Skills, Experimentation, Critical Thinking, Research Design, Behavioral Economics, Decision Making, Regression Analysis, Probability, Correlation Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: AI skills
      AI skills

      Microsoft

      Microsoft UX Design

      Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Design Thinking, Prototyping, Usability Testing, User Experience, Persona (User Experience), Wireframing, Design Research, User Interface and User Experience (UI/UX) Design, Interaction Design, Web Content Accessibility Guidelines, Human Centered Design, Figma (Design Software), Usability, User Interface (UI) Design, User Centered Design, Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      370 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free

      The University of Edinburgh

      Philosophy and the Sciences: Introduction to the Philosophy of Cognitive Sciences

      Skills you'll gain: Artificial Intelligence, Agentic systems, Psychology, Anthropology, Human Learning, Human Development, Machine Learning, Science and Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.4K reviews

      Mixed · Course · 1 - 3 Months

    • INSEAD

      Blockchain Revolution in Financial Services

      Skills you'll gain: Blockchain, Digital Assets, FinTech, Plan Execution, Business Strategy, Strategic Decision-Making, Governance, Feasibility Studies, Financial Services, Financial Regulation, Ledgers (Accounting), Work Breakdown Structure, Project Implementation, Business Modeling, Market Opportunities, Banking Services, Financial Systems, Cryptography, Design, Emerging Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Beginner · Specialization · 3 - 6 Months

    • University of Michigan

      Model Thinking

      Skills you'll gain: Mathematical Modeling, Systems Thinking, Diversity and Inclusion, Game Theory, Innovation, Behavioral Economics, Analysis, Strategic Decision-Making, Social Studies, Decision Making, Network Analysis, Trend Analysis, Economics, Probability, Human Learning, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free

      The University of Hong Kong

      University Teaching

      Skills you'll gain: Instructional Design, Curriculum Development, Lesson Planning, Pedagogy, Teaching, Syllabus Development, Course Development, Instructional Strategies, Student Engagement, Higher Education, Student-Centred Learning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 3 Months

    • University of Pennsylvania

      Healthcare Law

      Skills you'll gain: Intellectual Property, Medical Privacy, General Data Protection Regulation (GDPR), Health Systems, Personally Identifiable Information, Health Care Procedure and Regulation, Law, Regulation, and Compliance, Information Privacy, Primary Care, Health Care Administration, Regulatory Compliance, Healthcare Industry Knowledge, Medicare, Health Care, Pharmaceuticals, Compliance Management, Health Policy, Health Disparities, Healthcare Ethics, Regulation and Legal Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      542 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Icahn School of Medicine at Mount Sinai

      Systems Biology and Biotechnology

      Skills you'll gain: Matlab, Bioinformatics, Quantitative Research, Unsupervised Learning, Data Synthesis, Mathematical Modeling, Molecular Biology, Data Analysis, Pharmacology, Science and Research, Network Analysis, Analytical Skills, Scientific Methods, Differential Equations, Computational Logic, Experimentation, Biochemistry, Laboratory Experience, Analysis, Biology

      4.4
      Rating, 4.4 out of 5 stars
      ·
      973 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Stanford University

      Fundamentals of Machine Learning for Healthcare

      Skills you'll gain: Healthcare Ethics, Data Ethics, Statistical Machine Learning, Applied Machine Learning, Machine Learning, Artificial Neural Networks, Healthcare Industry Knowledge, Health Care, Health Technology, Artificial Intelligence and Machine Learning (AI/ML), Reinforcement Learning, Supervised Learning, Health Informatics, Deep Learning, Data Processing, Image Analysis, Data Quality

      4.8
      Rating, 4.8 out of 5 stars
      ·
      548 reviews

      Beginner · Course · 1 - 3 Months

    Searches related to market research

    market research and consumer behavior
    market research and competitive analysis
    market research essentials for marketing management
    market research and analysis for tech industries
    introduction to market research
    genai for market research analysts
    chatgpt for beginners: using ai for market research
    1…353637…302

    In summary, here are 10 of our most popular market research courses

    • Cryptocurrency and Blockchain: An Introduction to Digital Currencies: University of Pennsylvania
    • Introduction to Clinical Data: Stanford University
    • Summary Statistics in Public Health : Johns Hopkins University
    • Mindware: Critical Thinking for the Information Age : University of Michigan
    • Microsoft UX Design: Microsoft
    • Philosophy and the Sciences: Introduction to the Philosophy of Cognitive Sciences: The University of Edinburgh
    • Blockchain Revolution in Financial Services: INSEAD
    • Model Thinking: University of Michigan
    • University Teaching: The University of Hong Kong
    • Healthcare Law: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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