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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Value-Based Selling

    Skills you'll gain: Selling Techniques, Consultative Selling, Value Propositions, Business Strategies, Marketing Strategies, Thought Leadership, Branding, Client Services, Innovation, Target Audience, Intellectual Property, Communication, Content Creation

    Intermediate · Course · 1 - 3 Months

  • E

    Edureka

    Database Design and Operational Business Intelligence

    Skills you'll gain: Data Management, Data Manipulation

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Foundations of Digital Social Selling

    Skills you'll gain: Lead Generation, Persona Development, Target Audience, Global Marketing, Storytelling, Sales, Social Media Marketing, Sales Strategy, Social Media, Customer Engagement, Customer Relationship Building, Professional Networking, LinkedIn, Cultural Diversity

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    The Ultimate Guide for Product Management Essentials

    Skills you'll gain: Product Management, Product Lifecycle Management, Technical Product Management, Product Marketing, Product Strategy, Product Improvement, Profit and Loss (P&L) Management, Financial Analysis, Stakeholder Management, Product Development, People Management, Leadership Studies, Leadership and Management, Stakeholder Engagement, Cost Benefit Analysis, Go To Market Strategy, Performance Metric, Sales Strategy, Market Research, Advertising

    Intermediate · Course · 1 - 3 Months

  • S

    Simplilearn

    Mailchimp Basics Training for Beginners

    Skills you'll gain: Email Marketing, Marketing Analytics, Campaign Management, Target Audience, Marketing Strategies, Web Content, Account Management, Dashboard, Data Integration, Customer Data Management, Automation, Content Management, Configuration Management

    Beginner · Course · 1 - 4 Weeks

  • L

    Logical Operations

    Web Development with HTML5, CSS, and JavaScript

    Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), HTML and CSS, Web Development Tools, Web Development, Javascript, JavaScript Frameworks, Web Content, Web Servers, Browser Compatibility, Web Design and Development, Web Analytics and SEO, Web Design, Front-End Web Development, Web Applications, Apache, Development Environment, Semantic Web, Software Development

    Beginner · Specialization · 3 - 6 Months

  • O

    O.P. Jindal Global University

    Emerging Technologies & Digital Business

    Skills you'll gain: Emerging Technologies, Cloud Computing, Business Technologies, Technology Strategies, Digital Marketing, Internet Of Things, Digital Transformation, Cybersecurity, Marketing, MarTech, FinTech, Artificial Intelligence, Blockchain, Business Strategy, Data Security, Automation

    Build toward a degree

    Mixed · Course · 3 - 6 Months

  • G

    Google Cloud

    Créer des lacs de données et des entrepôts de données sur Google Cloud

    Skills you'll gain: Data Lakes, Data Governance, Google Cloud Platform, Metadata Management, Data Management, Data Warehousing, Data Architecture, Advanced Analytics, Analytics, Cloud Storage, Data Integration, Data Storage Technologies, Applied Machine Learning, Cloud Computing Architecture, Data Processing, Open Source Technology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • M

    Microsoft

    Introduction to Sales and AI Fundamentals

    Skills you'll gain: Prompt Engineering, Sales Process, Sales Presentations, Verbal Communication Skills, Product Knowledge, Communication, AI Personalization, Sales, Non-Verbal Communication, Sales Strategy, Microsoft Copilot, Generative AI Agents, Value Propositions, Customer Relationship Management, AI Enablement, Responsible AI

    Advanced · Course · 1 - 4 Weeks

  • U

    University of Glasgow

    Data-Driven Leadership Skills Course 3: Data-Driven Leaders

    Skills you'll gain: Data Literacy, Business Transformation, Data-Driven Decision-Making, Strategic Leadership, Leadership, Leadership Development, Leadership and Management, Organizational Change, Big Data, Data Management, Analytical Skills, Decision Making, Agile Methodology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Data Catalog: Qwik Start

    Skills you'll gain: Metadata Management, Google Cloud Platform, Data Mining, Big Data, Data Management, Cloud API

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    AI-First Test Automation with Functionize Essentials

    Skills you'll gain: Test Automation, Continuous Integration, CI/CD, AI Orchestration, Software Quality Assurance, Maintainability, Quality Assurance, Automation, Verification And Validation, User Interface (UI), Natural Language Processing, Scalability

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Value-Based Selling: Packt
  • Database Design and Operational Business Intelligence: Edureka
  • Foundations of Digital Social Selling: LearnQuest
  • The Ultimate Guide for Product Management Essentials: Packt
  • Mailchimp Basics Training for Beginners: Simplilearn
  • Web Development with HTML5, CSS, and JavaScript: Logical Operations
  • Emerging Technologies & Digital Business: O.P. Jindal Global University
  • Créer des lacs de données et des entrepôts de données sur Google Cloud: Google Cloud
  • Introduction to Sales and AI Fundamentals: Microsoft
  • Data-Driven Leadership Skills Course 3: Data-Driven Leaders: University of Glasgow

Skills you can learn in Marketing

Market (economics) (28)
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Social Media Marketing (9)
Brand Management (7)

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