• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Michigan

    Linear Regression Modeling for Health Data

    Skills you'll gain: Statistical Modeling, Statistics, Regression Analysis, Statistical Methods, Statistical Inference, Probability & Statistics, Correlation Analysis, Data Analysis, Statistical Analysis, Statistical Hypothesis Testing

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Prompt Engineering For Everyone with ChatGPT and GPT-4

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Excel Functions and Formulas

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Pivot Tables And Charts, Statistical Analysis, Data Manipulation, Descriptive Statistics, Data Analysis, Data Cleansing, Data Presentation

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Simulation of Call Centre Operations Using R Simmer

    Skills you'll gain: Simulations, Resource Management, Call Center Experience, Process Management, Workflow Management, Data Analysis, Process Analysis, Plot (Graphics), R Programming, Statistical Analysis, Statistical Modeling

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Recommender Systems with Machine Learning

    Skills you'll gain: Model Evaluation, Applied Machine Learning, Data Preprocessing, Supervised Learning, Machine Learning, Pandas (Python Package), Machine Learning Algorithms, Unsupervised Learning, Feature Engineering, Taxonomy, Data Analysis, Artificial Intelligence, Deep Learning

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Créer une présentation professionnelle avec Prezi

    Skills you'll gain: Presentations, Developing Training Materials, Sales Presentation, Data Visualization, Technical Communication, Productivity Software, Project Documentation, Graphic Design, Business Communication, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Adobe

    Design a Standout Brand That Connects With Your Audience

    Skills you'll gain: Brand Strategy, Adobe Express, Presentations, Branding, Creative Design, Target Audience, Visual Design, Typography, Adobe Creative Cloud, Storytelling, Adobe Illustrator, Diversity and Inclusion, Adobe Acrobat, Color Theory, Creative Thinking, Creative Problem-Solving, Digital Assets, Communication, Entrepreneurship, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidades Anáhuac

    Impacto de la IA en la Innovación de Negocios

    Skills you'll gain: Innovation, Entrepreneurship, Artificial Intelligence, New Product Development, Business Transformation, Business Modeling, Business Technologies, Case Studies, Emerging Technologies, Digital Transformation, Prototyping, Algorithms, Big Data, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    How to Build a Product Flow Diagram

    Skills you'll gain: Product Flow Diagram, Process Flow Diagrams, New Product Development, Go To Market Strategy, Product Development, Product Roadmaps, Product Improvement, Product Design, Customer experience strategy (CX), Customer Analysis, User Research, User Feedback, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Generate Personalized Content with AI Prompts

    Skills you'll gain: Prompt Engineering, AI Personalization, Personalized Service, Marketing Communications, Customer Communications Management, Content Development and Management, Customer Engagement, Promotions and Campaigns

    Beginner · Course · 1 - 4 Weeks

  • D

    DeepLearning.AI

    Retrieval Optimization: Tokenization to Vector Quantization

    Skills you'll gain: Embeddings, Retrieval-Augmented Generation, Vector Databases, Text Mining, Large Language Modeling, Performance Tuning

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Creating a Business Value with Data and Looker 日本語版

    Skills you'll gain: Looker (Software), Data Governance, Digital Transformation, Data Modeling, Dashboard, Real Time Data, Data Strategy, Google Cloud Platform, Dataflow, Data Storage, Data Management, Cloud Storage, Data Transformation, Pivot Tables And Charts, Data Analysis, Data Visualization Software, Data Sharing, Database Design, Performance Tuning, Exploratory Data Analysis

    4.1
    Rating, 4.1 out of 5 stars
    ·
    14 reviews

    Intermediate · Specialization · 3 - 6 Months

1…353354355…465

In summary, here are 10 of our most popular marketing analytics courses

  • Linear Regression Modeling for Health Data: University of Michigan
  • Prompt Engineering For Everyone with ChatGPT and GPT-4: Packt
  • Excel Functions and Formulas: Packt
  • Simulation of Call Centre Operations Using R Simmer: Coursera
  • Recommender Systems with Machine Learning: Packt
  • Créer une présentation professionnelle avec Prezi: Coursera
  • Design a Standout Brand That Connects With Your Audience: Adobe
  • Impacto de la IA en la Innovación de Negocios: Universidades Anáhuac
  • How to Build a Product Flow Diagram: Coursera
  • Generate Personalized Content with AI Prompts: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok