• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • S

    Simplilearn

    Supervised Learning Regression Classification Clustering

    Skills you'll gain: Supervised Learning, Data Modeling, Unsupervised Learning, Applied Machine Learning, Data Analysis, Regression Analysis, Classification Algorithms, Classification And Regression Tree (CART), Machine Learning Algorithms, Machine Learning, Decision Tree Learning, Predictive Analytics, Logistic Regression, Random Forest Algorithm, Bayesian Statistics

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment créer du contenu sur Pinterest

    Skills you'll gain: Pinterest, Content Creation, Social Media Content, Drive Engagement, Social Media Marketing, User Accounts, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • U

    Università Bocconi

    Startup Calling: dall'idea all'impatto

    Skills you'll gain: Go To Market Strategy, Business Modeling, Entrepreneurship, Fundraising, Sales Presentations, User Research, Problem Management, Customer Insights, New Product Development, Market Opportunities, Value Propositions, Market Analysis, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Serverless Apps in C#: Azure Function Apps

    Skills you'll gain: Cloud Deployment, Cloud API, Cloud Development, Application Deployment, Microsoft Azure, JSON, Cloud Applications, Serverless Computing, Application Programming Interface (API), Cloud Computing, C# (Programming Language), Restful API, Web Services, Data Storage

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Università di Napoli Federico II

    Data Visualization e manipolazione dei dati con Tableau

    Skills you'll gain: Data Integration, Tableau Software, Geographic Information Systems, Spatial Analysis, Data Manipulation, Data Analysis, Data Visualization Software, Data Transformation, Data Visualization, Interactive Data Visualization

    Intermediate · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Product Management: Data Science and Agile Systems

    Skills you'll gain: Product Roadmaps, Agile Product Development, Backlogs, DevOps, Lean Methodologies, Analytics, Agile Methodology, Agile Project Management, Data-Driven Decision-Making, Product Management, Operational Efficiency, Risk Management, Data Science, Product Development, Innovation, Product Strategy

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    The Simplest Guide™ to Clinical Data Analysis with SAS

    Skills you'll gain: Clinical Trials, Clinical Data Management, Clinical Research, Case Report Forms, SAS (Software), Statistical Reporting, Pharmaceuticals, Data Analysis, Statistical Analysis, Informed Consent, Data Manipulation, Descriptive Statistics

    Beginner · Course · 1 - 4 Weeks

  • B

    Banco Interamericano de Desarrollo

    Sustainable Digital Impact: Agritech Startup Ecosystems

    Skills you'll gain: Emerging Technologies, FinTech, Digital Transformation, Sustainable Development, Business Technologies, Strategic Partnership, Corporate Strategy, Technology Strategies, Stakeholder Analysis, Innovation, Economic Development, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze GA4: Fix Your Data

    Skills you'll gain: User Research, Data Cleansing, Data Integrity, Gap Analysis, Corrective and Preventive Action (CAPA), Code Review

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Validate Data in Google Sheets

    Skills you'll gain: Data Cleansing, Data Validation, Spreadsheet Software, Data Quality, Data Manipulation, Data Analysis, Data Analysis Software

    Intermediate · Project · Less Than 2 Hours

  • U

    Universidades Anáhuac

    Impacto de la IA en la Innovación de Negocios

    Skills you'll gain: Innovation, Entrepreneurship, Artificial Intelligence, New Product Development, Business Transformation, Business Modeling, Business Technologies, Case Studies, Emerging Technologies, Digital Transformation, Prototyping, Algorithms, Big Data, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • E

    EDUCBA

    AI Driven Machine Learning with Python

    Skills you'll gain: Model Evaluation, Classification Algorithms, Regression Analysis, Matplotlib, Feature Engineering, Time Series Analysis and Forecasting, Data Preprocessing, Jupyter, Image Analysis, Cloud Deployment, Scikit Learn (Machine Learning Library), Applied Machine Learning, Tensorflow, Amazon Web Services, Python Programming, Data Transformation, Logistic Regression, Machine Learning Methods, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 1 - 3 Months

1…354355356…465

In summary, here are 10 of our most popular marketing analytics courses

  • Supervised Learning Regression Classification Clustering: Simplilearn
  • Comment créer du contenu sur Pinterest: Coursera
  • Startup Calling: dall'idea all'impatto: Università Bocconi
  • Serverless Apps in C#: Azure Function Apps: Coursera
  • Data Visualization e manipolazione dei dati con Tableau: Università di Napoli Federico II
  • Product Management: Data Science and Agile Systems: University of Maryland, College Park
  • The Simplest Guide™ to Clinical Data Analysis with SAS: Packt
  • Sustainable Digital Impact: Agritech Startup Ecosystems: Banco Interamericano de Desarrollo
  • Analyze GA4: Fix Your Data: Coursera
  • Validate Data in Google Sheets: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok