Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Revenue Recognition, Variance Analysis, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Financial Market, Supply And Demand, Statistical Inference
Credit offered
Graduate Certificate · 6 - 12 Months

Google Cloud
Skills you'll gain: Generative AI, AI Personalization, Web Analytics and SEO, Web Content, Prompt Engineering, Google Cloud Platform, User Experience
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Exploratory Data Analysis, Data Processing, Data Pipelines, Data Manipulation, Big Data, Google Cloud Platform, Data Visualization Software, Generative AI Agents, SQL, Debugging
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Big Data, Applied Machine Learning, Google Cloud Platform, Data Analysis, Machine Learning, Machine Learning Algorithms
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Big Data, Data Analysis, Google Cloud Platform, Applied Machine Learning, MLOps (Machine Learning Operations), Statistical Inference, Machine Learning Methods, Machine Learning Algorithms
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Account Management, Account Strategy, Cross Selling, Upselling, Cross-Functional Collaboration, Relationship Management, Virtual Teams, Sales Strategy, Business Relationship Management, Customer Relationship Management, Stakeholder Management, Market Intelligence, Customer Analysis, Business Solutions, AI Personalization, Data-Driven Decision-Making, Negotiation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Design Thinking, Active Listening, Organizational Structure, Innovation, Creativity, Creative Thinking, Talent Management, Self-Awareness, Entrepreneurship, Consumer Behaviour, Organizational Effectiveness, Creative Problem-Solving, Systems Thinking, Leadership, Strategic Thinking, Organizational Strategy, Ideation, Business Strategy, Emotional Intelligence, Technology Strategies
University Certificate · 6 - 12 Months

University of Leeds
Skills you'll gain: Data Ethics, Regression Analysis, Statistical Hypothesis Testing, Exploratory Data Analysis, Bayesian Statistics, Statistical Machine Learning, Statistical Visualization, Classification And Regression Tree (CART), Network Analysis, Applied Machine Learning, Data Visualization, Data Manipulation, Data Analysis, Statistical Methods, Unsupervised Learning, Bayesian Network, Statistical Modeling, Linear Algebra, Artificial Intelligence and Machine Learning (AI/ML), Object Oriented Programming (OOP)
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Data Cleansing, Looker (Software), Data Transformation, Data Pipelines, Data Quality, SQL, Big Data, Business Intelligence, Dashboard, Data Visualization Software, Extract, Transform, Load, Data Analysis, Data Warehousing, Data Integrity, Google Cloud Platform
Intermediate · Course · 1 - 3 Months
University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Revenue Recognition, Variance Analysis, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Financial Market, Supply And Demand, Sustainable Business
Earn a degree
Degree · 1 - 4 Years
O.P. Jindal Global University
Skills you'll gain: Diplomacy, Surveys, Intelligence Collection and Analysis, Survey Creation, Risk Mitigation, Mitigation, Environmental Laws, Sampling (Statistics), Political Sciences, Economic Development, International Relations, Cybersecurity, Immigration Law, Public Safety and National Security, Socioeconomics, Governance, Ancient History, Climate Change Adaptation, Social Sciences, Security Strategy
Earn a degree
Degree · 1 - 4 Years

University of Huddersfield
Skills you'll gain: Research Methodologies, Strategic Decision-Making, Negotiation, Intercultural Competence, Organizational Leadership, Research Design, Stakeholder Management, Research, Data Analysis, Self-Motivation, Business Management, Data Collection, Goal Setting, Leadership and Management, Team Leadership, Collaboration, Resilience, Leadership, Business Strategy, Organizational Strategy
Earn a degree
Degree · 1 - 4 Years