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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Track Marketing Goals with Google Analytics

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Google Ads, Marketing Effectiveness, Web Analytics and SEO, Smart Goals, Content Performance Analysis, Digital Marketing, Customer Insights, Analytics, Goal Setting, Trend Analysis, Performance Analysis, Data Analysis, Performance Metric, Data-Driven Decision-Making

    Beginner · Course · 3 - 6 Months

  • U

    University of Virginia Darden School Foundation

    Content Marketing Using Generative AI

    Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour

    4
    Rating, 4 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Emory University

    Forecasting Models for Marketing Decisions

    Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Consumer Behaviour, Marketing Effectiveness, Model Evaluation, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention

    4.3
    Rating, 4.3 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Arizona

    Marketing Communications: Intro to Consumer Behavior

    Skills you'll gain: Integrated Marketing Communications, Persona Development, Consumer Behaviour, Marketing Psychology, Target Audience, Marketing Strategies, Strategic Marketing, Marketing, Customer Insights, Brand Strategy, Marketing Communications, Branding, Storytelling

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze and Optimize Marketing Channel Performance

    Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Budget Management, Google Analytics, Marketing Analytics, Marketing Strategies, Marketing Channel, Data Validation, Web Analytics, Real Time Data, Performance Analysis, Strategic Decision-Making, Event Monitoring, Data Capture, System Configuration

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Email Marketing Foundations — Copy, Lists & Compliance

    Skills you'll gain: Microsoft Outlook, Email Marketing, Campaign Management, Compliance Auditing, Customer Relationship Management (CRM) Software, Brand Marketing, Process Improvement, Marketing Planning, Strategic Marketing, Data Mapping, Marketing Effectiveness, Brand Strategy, Marketing Automation, Compliance Management, Data Validation, Regulatory Compliance, Gmail, Project Planning, Copywriting, Brand Management

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Marketing Project Management and Strategy Fundamentals

    Skills you'll gain: Value Propositions, Smart Goals, Marketing, Target Audience, Marketing Planning, User Accounts, Marketing Strategy and Techniques, Goal Setting, Project Management, Competitive Analysis, Collaborative Software, Document Management, Project Documentation, Marketing Analytics, Internal Communications, Project Management Life Cycle, File Management, Digital Marketing, Business Communication

    Beginner · Course · 1 - 3 Months

  • U

    University of Minnesota

    Social Determinants of Health: Data to Action

    Skills you'll gain: Social Determinants Of Health, Health Equity, Health Disparities, Health Systems, Community Health, Public Health, Health Informatics, Healthcare Ethics, Health Policy, Maternal Health, Systems Thinking, Statistical Software, Data Analysis, Box Plots, Data Ethics, Substance Abuse, Research Methodologies, Correlation Analysis, Scatter Plots, Environmental Monitoring

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Michigan

    Leveraging Generative AI for Social Impact Organizations

    Skills you'll gain: Prompt Engineering, Responsible AI, AI Workflows, Generative AI, Data Ethics, Social Impact, Self Service Technologies, Artificial Intelligence, LLM Application, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Global Marketing: Building Iconic Brands

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Marketing Strategies, Promotional Strategies, Brand Awareness, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Strategic Planning

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    124 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Media for Web Development: Optimize a Travel Website

    Skills you'll gain: Responsive Web Design, Search Engine Optimization, Web Content Accessibility Guidelines, HTML and CSS, Web Design and Development, Web Analytics and SEO, Web Development, Javascript, Frontend Performance, Browser Compatibility

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Build social awareness content for Instagram with Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Social Media, Content Creation, Advertising, Graphic Design, Design, Social Media Marketing, Social Media Campaigns, Video Production, Social Justice

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular social media marketing courses

  • Track Marketing Goals with Google Analytics: Coursera
  • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
  • Forecasting Models for Marketing Decisions: Emory University
  • Marketing Communications: Intro to Consumer Behavior: University of Arizona
  • Analyze and Optimize Marketing Channel Performance: Coursera
  • Email Marketing Foundations — Copy, Lists & Compliance: Coursera
  • Marketing Project Management and Strategy Fundamentals: Coursera
  • Social Determinants of Health: Data to Action: University of Minnesota
  • Leveraging Generative AI for Social Impact Organizations: University of Michigan
  • Global Marketing: Building Iconic Brands: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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