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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Advanced SAS Programming, Macros & Reporting

    Skills you'll gain: Sampling (Statistics), Logistic Regression, SAS (Software), Predictive Analytics, Automation, Data Integration, Advanced Analytics, Debugging, Statistical Programming, SQL, Statistical Methods, Report Writing, Data Manipulation, Model Evaluation, Data Analysis, Statistical Reporting, Data Access, Microsoft Excel, Analysis, Finance

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Hands-On Python Challenge: TrendWave Media

    Skills you'll gain: Data Presentation, Data Storytelling, Technical Documentation, Data Science, Version Control, Data Analysis, Data Processing, Data Cleansing, Analytical Skills, Project Planning, Business Analysis, Data Validation

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Chatbots with Keras & NLP: Build & Evaluate

    Skills you'll gain: Embeddings, Natural Language Processing, Keras (Neural Network Library), Generative AI, Artificial Neural Networks, Data Preprocessing, Text Mining, Recurrent Neural Networks (RNNs), Deep Learning, Model Evaluation, Tensorflow

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Deep Learning with Keras and Practical Applications

    Skills you'll gain: Exploratory Data Analysis, Model Deployment, Keras (Neural Network Library), Transfer Learning, Data Analysis, Data Preprocessing, Image Analysis, Deep Learning, Classification Algorithms, Applied Machine Learning, Computer Vision, Model Evaluation, Machine Learning, Performance Tuning

    Intermediate · Course · 3 - 6 Months

  • U

    Universidades Anáhuac

    Visualización de datos efectiva

    Skills you'll gain: Interactive Data Visualization, Infographics, Data Storytelling, Data Presentation, Data Visualization Software, User Experience Design, Multimedia, Statistical Visualization, Data Analysis, Information Architecture, Design Elements And Principles

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Analyze and Shortlist Top Suppliers

    Skills you'll gain: Strategic Sourcing, Case Studies, Supplier Management, Workflow Management, Procurement, Vendor Management, Vendor Relationship Management, Business Reporting, Risk Analysis, Analysis, Data-Driven Decision-Making, Business Metrics, Data Analysis, Decision Making, Environmental Social And Corporate Governance (ESG), Negotiation, Statistical Modeling, Data Visualization, Communication

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Commencer avec la messagerie de Facebook pour une entreprise

    Skills you'll gain: Facebook, Social Media Management, Social Media, Customer Service, Customer Relationship Management, Business Communication, Customer Communications Management, Drive Engagement, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Match Personas: Craft Engaging AI Content

    Skills you'll gain: Content Creation, Content Marketing, Persona Development, Content Strategy, Ideation, Copywriting, Needs Assessment, Research

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Natural Language Processing - Transformers with Hugging Face

    Skills you'll gain: Hugging Face, Large Language Modeling, Transfer Learning, Text Mining, Semantic Web, Tensorflow, PyTorch (Machine Learning Library), Recurrent Neural Networks (RNNs), Embeddings, Python Programming, Applied Machine Learning, Unsupervised Learning

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Optimiza las comunicaciones organizacionales con Slack

    Skills you'll gain: Slack (Software), Internal Communications, Organizational Structure, Strategic Communication, Stakeholder Communications, Technical Communication, Stakeholder Engagement, Organizational Effectiveness, Collaborative Software, Team Management

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Pennsylvania

    Proyecto de Fundamentos Empresariales de Wharton

    Skills you'll gain: Analysis, Case Studies, Business Analysis, Business, Business Management, Competitive Analysis, Business Marketing, Business Strategies, Business Operations, Business Strategy, Proposal Writing, Performance Review

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Gestão estratégica de marcas

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Strategic Marketing, Organizational Strategy, Performance Measurement, Customer Retention, Marketing Strategies, Marketing, Communication Strategies, Key Performance Indicators (KPIs), Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Advanced SAS Programming, Macros & Reporting: EDUCBA
  • Hands-On Python Challenge: TrendWave Media: Coursera
  • Chatbots with Keras & NLP: Build & Evaluate: EDUCBA
  • Deep Learning with Keras and Practical Applications: Packt
  • Visualización de datos efectiva: Universidades Anáhuac
  • Analyze and Shortlist Top Suppliers: Coursera
  • Commencer avec la messagerie de Facebook pour une entreprise: Coursera
  • Match Personas: Craft Engaging AI Content: Coursera
  • Natural Language Processing - Transformers with Hugging Face: Packt
  • Optimiza las comunicaciones organizacionales con Slack: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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