Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of North Texas
Skills you'll gain: Operations Management, Mediation, Model Evaluation, Compensation and Benefits, Organizational Change, Event Management, Grammar, Sales Process, Data Visualization, Marketing Planning, Design Thinking, Public Policies, Global Marketing, Probability & Statistics, Social Studies, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Music History, Sociology
Earn a degree
Degree · 1 - 4 Years

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Web Analytics, Culture Transformation, Financial Statement Analysis, Digital Transformation, Market Dynamics, Capital Budgeting, Design Thinking, Descriptive Statistics, Predictive Analytics, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy
Earn a degree
Degree · 1 - 4 Years

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Statistical Reporting, Logistic Regression, Data Mining, Dimensionality Reduction, Big Data, Data Analysis, Plot (Graphics), Statistical Modeling, R Programming, Data-Driven Decision-Making, Predictive Modeling, Data Management, Predictive Analytics, Data Modeling, Visualization (Computer Graphics), Scientific Visualization, Data Visualization Software
Credit offered
Mastertrack · 6 - 12 Months

Amazon Web Services
Skills you'll gain: Dashboard, Report Writing, Business Reporting, Management Reporting, Performance Reporting, Ad Hoc Reporting, Real Time Data, Call Center Experience, Administration, Workforce Management
Beginner · Course · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Model Evaluation, Data Mining, Unsupervised Learning, Supervised Learning, Service Level, Probability, Dimensionality Reduction, Deep Learning, Statistical Modeling, Applied Machine Learning, Anomaly Detection, Machine Learning Algorithms, Statistical Inference, Statistical Hypothesis Testing, Statistical Machine Learning, Data Warehousing, Recurrent Neural Networks (RNNs), Performance Testing, Bash (Scripting Language), Data Science
Credit offered
Graduate Certificate · 6 - 12 Months
Universidad de los Andes
Skills you'll gain: Supervised Learning, User Story, LangChain, Unsupervised Learning, Test Automation, Process Analysis, Cloud-Native Computing, Classification Algorithms, Kotlin, Dashboard, Site Reliability Engineering, API Design, Design Thinking, Software Architecture, Video Game Development, Software As A Service, Internet Of Things, Agile Methodology, Angular, User Experience Design
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Data Analysis, Big Data, Applied Machine Learning, Statistical Inference, Model Evaluation, Google Cloud Platform, Machine Learning Methods, SQL
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Financial Statement Analysis, Peer Review, Descriptive Analytics, FinTech, Financial Statements, Business Valuation, Derivatives, Gerontology, Social Determinants Of Health, Portfolio Management, Cloud Security, Strategic Decision-Making, Customer Analysis, Risk Analysis, Credit Risk, Digital Transformation, Governance, Leadership, Health Policy, Object Oriented Programming (OOP)
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Responsible AI, Data Ethics, Data Analysis, Data Preprocessing, Data Visualization Software, Artificial Intelligence, Model Evaluation, Model Deployment, Machine Learning, Technical Documentation, Software Documentation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Gemini, Data Processing, Data Analysis, Data Preprocessing, Data-Driven Decision-Making, Generative AI, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Exploratory Data Analysis, Data Pipelines, AI Workflows, Big Data, Google Cloud Platform, Data Transformation, Data Visualization Software, SQL, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Social Impact, Stakeholder Engagement, Social Media, Strategic Sourcing, Innovation, Decision Making, Content Marketing, Process Analysis, Business Operations, Business Planning, Operational Efficiency, Competitive Analysis
University Certificate · 6 - 12 Months