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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • U

      University of Pennsylvania

      Business Analytics Capstone

      Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Business Intelligence, Analytics, Peer Review, Business Analysis, Performance Measurement, Marketing Analytics, Data Strategy, Business Solutions, Business Planning, Business Strategy, Strategic Thinking, Business Strategies, Key Performance Indicators (KPIs), Marketing Effectiveness, Digital Advertising, Advertising

      4.5
      Rating, 4.5 out of 5 stars
      ·
      765 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Michigan

      Leading Diverse Teams & Organizations

      Skills you'll gain: Diversity and Inclusion, Diversity Equity and Inclusion Initiatives, Team Leadership, Growth Mindedness, Organizational Leadership, Cultural Diversity, Industrial and Organizational Psychology, Organizational Change, Human Resource Policies, Performance Metric

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      455 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      EIT Digital

      Value Creation Through Innovation

      Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Technology Roadmaps, Innovation, Sales Process, Market Research, Technology Strategies, Market Analysis, Target Market, Marketing, Business Strategy, Forecasting, Marketing Strategies, Strategic Planning, Competitive Analysis, Business Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      716 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      商务基础 (中文版)

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Process Analysis, Financial Accounting, Business Operations, Operational Efficiency, Financial Reporting, Income Statement, Capital Budgeting, Business Process, Marketing, Finance, Financial Modeling, Strategic Marketing, Marketing Strategies, Brand Management, Business Planning, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      339 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      University of London

      How to Finance and Grow Your Startup – Without VC

      Skills you'll gain: Entrepreneurial Finance, Business Modeling, Entrepreneurship, Product Development, Customer Analysis, Growth Strategies, Business Development, Financial Modeling, Customer Acquisition Management, New Business Development, Market Analysis, Revenue Management, Business Strategy, Cash Flows, Strategic Partnership

      4.6
      Rating, 4.6 out of 5 stars
      ·
      469 reviews

      Beginner · Course · 1 - 3 Months

    • S

      SkillUp EdTech

      Product Management: Initial Product Strategy and Plan

      Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Agile Product Development, Business Planning, User Requirements Documents, Team Building, Competitive Analysis, Market Research, Market Analysis, Marketing Strategies, Risk Management, Financial Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      128 reviews

      Beginner · Course · 1 - 3 Months

    • H

      HRCI

      Employee Relations

      Skills you'll gain: Employee Performance Management, Performance Appraisal, Human Resource Policies, Organizational Structure, Policy Development, Conflict Management, Diversity and Inclusion, Human Resource Strategy, Employee Engagement, Staff Management, Business Ethics, Organizational Effectiveness, Communication Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      243 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Increase Engagement to your Instagram Business Profile

      Skills you'll gain: Instagram, Social Media, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling, Branding

      4
      Rating, 4 out of 5 stars
      ·
      316 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of California, Irvine

      Introduction to Cybersecurity & Risk Management

      Skills you'll gain: Threat Modeling, Risk Management, Business Continuity Planning, Asset Protection, Risk Analysis, Risk Management Framework, Security Strategy, Cyber Governance, Risk Mitigation, Vendor Management, Vulnerability Assessments, Security Management, Cyber Risk, Compliance Management, Asset Management, Regulatory Compliance, Cyber Security Policies, Supplier Management, Security Awareness, Cyber Security Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      292 reviews

      Beginner · Specialization · 1 - 3 Months

    • N

      Northwestern University

      The Business of Social

      Skills you'll gain: Social Media Marketing, Social Media Strategy, Business Marketing, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Return On Investment, Key Performance Indicators (KPIs), Program Management, Integrated Marketing Communications, Law, Regulation, and Compliance, Information Privacy, Data Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      810 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      iOS Development for Creative Entrepreneurs

      Skills you'll gain: Swift Programming, Objective-C (Programming Language), iOS Development, Core Data (Software), Apple iOS, Video Game Development, Game Design, Apple Xcode, Model View Controller, JSON, User Interface (UI) Design, UI Components, Mobile Development, User Interface and User Experience (UI/UX) Design, OAuth, Responsive Web Design, Prototyping, Animation and Game Design, Human Computer Interaction, UI/UX Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      709 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Colorado Boulder

      Exploring Our Responses to Climate Change

      Skills you'll gain: Risk Management, Mitigation, Business Risk Management, Risk Mitigation, Environmental Policy, Environmental Issue, Natural Resource Management, Environment, Corporate Sustainability, Persuasive Communication, Community Development, Corporate Strategy, Water Resources, Scientific Methods, Vulnerability, Civil Engineering, Political Sciences, Policy Analysis, Environmental Science, Risk Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      240 reviews

      Beginner · Specialization · 1 - 3 Months

    Pricing Strategy learners also search

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    In summary, here are 10 of our most popular pricing strategy courses

    • Business Analytics Capstone: University of Pennsylvania
    • Leading Diverse Teams & Organizations: University of Michigan
    • Value Creation Through Innovation: EIT Digital
    • 商务基础 (中文版): University of Pennsylvania
    • How to Finance and Grow Your Startup – Without VC: University of London
    • Product Management: Initial Product Strategy and Plan: SkillUp EdTech
    • Employee Relations: HRCI
    • Increase Engagement to your Instagram Business Profile : Coursera Project Network
    • Introduction to Cybersecurity & Risk Management: University of California, Irvine
    • The Business of Social: Northwestern University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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