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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • A

    Association of International Certified Professional Accountants

    Introduction to Data Analytics for Accounting Professionals

    Skills you'll gain: Data Literacy, Data-Driven Decision-Making, Financial Data, Business Analytics, Data Strategy, Analytical Skills, Project Design, Data Analysis, Business Intelligence, Project Implementation, Unstructured Data, Data Quality

    4.7
    Rating, 4.7 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Digitales Business Marketing mit Easil

    Skills you'll gain: Facebook, Social Media, Social Media Content, Social Media Marketing, Graphic Design, Marketing Materials, Content Creation, Marketing, Branding

    Beginner · Guided Project · Less Than 2 Hours

  • Status: AI Skills
    AI Skills
    I

    IBM

    IBM Data Analyst

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, Generative AI, SQL, Data Wrangling, Interactive Data Visualization, Data Analysis, Data Manipulation, IBM Cognos Analytics, Excel Formulas, Professional Networking, Data Import/Export, Microsoft Excel, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    98K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • M

    Microsoft

    Microsoft Big Data Management and Analytics

    Skills you'll gain: Scalability, Azure Synapse Analytics, Data Pipelines, Databases, Microsoft Azure, Data Governance, Extract, Transform, Load, Data Lakes, Databricks, NoSQL, SQL Server Integration Services (SSIS), Data Processing, Data Architecture, Data Warehousing, Cloud Management, Data Management, Performance Tuning, Big Data, Distributed Computing, Large Language Modeling

    Intermediate · Professional Certificate · 3 - 6 Months

  • S

    SkillsBooster Academy

    ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools

    Skills you'll gain: Prompt Engineering, Generative AI, Content Marketing, Marketing, ChatGPT, Content Creation, AI Personalization, Strategic Marketing, Persona Development, Digital Marketing, Web Analytics and SEO, Artificial Intelligence and Machine Learning (AI/ML), Social Media Campaigns, Automation, Creativity, Ethical Standards And Conduct, Graphic and Visual Design, Analytics, Natural Language Processing, Personal Development

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create Impactful Marketing Videos using Canva

    Skills you'll gain: Canva (Software), Animations, Video Editing, Marketing Materials, Video Production, Storytelling, Marketing Design, Content Marketing, Timelines, Presentations, Marketing, Multimedia, Graphic Design

    4.3
    Rating, 4.3 out of 5 stars
    ·
    39 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • S

    SkillUp

    E-commerce Marketing and Email Campaigns

    Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Driving engagement, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Intro to Predictive Analytics Using Python

    Skills you'll gain: Feature Engineering, Unsupervised Learning, Model Evaluation, Predictive Modeling, Predictive Analytics, Decision Tree Learning, Classification And Regression Tree (CART), Supervised Learning, Forecasting, Machine Learning Methods, Random Forest Algorithm, Analytics, Statistical Modeling, Regression Analysis, Machine Learning, Logistic Regression, Python Programming

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Effective Marketing in the Global Marketplace

    Skills you'll gain: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Market Research, Consumer Behaviour, Cultural Responsiveness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Gen AI for Fraud Detection Analytics

    Skills you'll gain: Generative AI, Generative Adversarial Networks (GANs), AI Enablement, Recurrent Neural Networks (RNNs), Data Preprocessing, Model Evaluation

    4.2
    Rating, 4.2 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply Data Analytics with Minitab for Business Decisions

    Skills you'll gain: Data-Driven Decision-Making, Regression Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Case Studies, Business Analytics, Minitab, Data Analysis, Statistical Analysis, Probability & Statistics, Microsoft Excel, Correlation Analysis, Quantitative Research, Exploratory Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Digital Marketing Dynamics: Strategy & Case Studies

    Skills you'll gain: Campaign Management, Social Media, Digital Marketing, Social Media Marketing, Case Studies, Target Market, Marketing Strategies, Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Strategic Marketing, Marketing Effectiveness, Social Media Strategy, Marketing Planning, Marketing Strategy and Techniques, Performance Analysis, Advertising Campaigns, Target Audience, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    55 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Data Analytics for Accounting Professionals: Association of International Certified Professional Accountants
  • Digitales Business Marketing mit Easil: Coursera
  • IBM Data Analyst: IBM
  • Microsoft Big Data Management and Analytics: Microsoft
  • ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools: SkillsBooster Academy
  • Create Impactful Marketing Videos using Canva: Coursera
  • E-commerce Marketing and Email Campaigns : SkillUp
  • Intro to Predictive Analytics Using Python: University of Pennsylvania
  • Effective Marketing in the Global Marketplace: Coursera
  • Gen AI for Fraud Detection Analytics: Edureka

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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