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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics and Information Economics

    Skills you'll gain: Data Visualization, Business Analytics, Data Presentation, Analytics, Interactive Data Visualization, Data Literacy, Data Analysis, Analytical Skills, Big Data, Asset Management, Business Analysis, Feasibility Studies, Business Modeling, Intellectual Property, Data Quality, Information Management, Network Model, Data Strategy, Data-Driven Decision-Making, Business Intelligence

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    415 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Accounting Data Analytics and Visualization

    Skills you'll gain: Data Visualization, Data Literacy, Tableau Software, Data Presentation, Interactive Data Visualization, Data Visualization Software, Data Compilation, Excel Macros, Analytics, Accounting Software, Accounting and Finance Software, Specialized Accounting, Analytical Skills, Accounting Systems, Business Analytics, Microsoft Excel, Spreadsheet Software, Data Analysis, Predictive Analytics, Data Architecture

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    456 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    What Can AI Do for Marketing?

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Contextual Advertising, Marketing, Personalized Campaigns, AI Enablement, Marketing Effectiveness, Responsible AI, MarTech, Data Ethics, Customer experience improvement, Journey Mapping, Artificial Intelligence, Customer Insights, Customer Engagement, Consumer Behaviour, Data Collection

    4.5
    Rating, 4.5 out of 5 stars
    ·
    58 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Digital Advertising, Paid media, Marketing, Digital Marketing, Return On Investment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    6K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics: Communicating with Data

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Storytelling, Data Collection, Data Quality, Business Analytics, Data Visualization Software, Data-Driven Decision-Making, Analytics, Data Analysis, R (Software), Driving engagement, Communication, R Programming, Graphing, Health Care

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    660 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Edureka

    Gen AI for Fraud Detection Analytics

    Skills you'll gain: Generative AI, Generative Adversarial Networks (GANs), Model Training, Model Evaluation, Email Security

    4.2
    Rating, 4.2 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Social Media Analytics and Sentiment Insights

    Skills you'll gain: Content Scheduling, Social Media Marketing, Social Media Analytics, Content Performance Analysis, Social Media Management, Social Media Campaigns, Social Media Content, Digital Media Strategy, Social Media Strategy, Customer Engagement, Digital Marketing, Content Optimization, Performance Analysis, Customer Communications Management, Customer Relationship Management (CRM) Software, Customer Relationship Management, Web Analytics, Marketing Communications, Analytics, Market Data

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Event Marketing Design in Canva

    Skills you'll gain: Event Marketing, Marketing Design, Canva (Software), Marketing Materials, A/B Testing, Campaign Planning, Promotional Materials, Promotions and Campaigns, Design Strategies, Campaign Management, Logo Design, Data-Driven Marketing, Email Marketing, Cross-Channel Marketing, Content Performance Analysis, Social Media Campaigns, Branding, Drive Engagement, Driving engagement, Experience Design

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Advanced Analytics Techniques with Generative AI

    Skills you'll gain: Prompt Engineering, Leaflet (Software), Statistical Methods, Rmarkdown, Web Scraping, Regression Analysis, Feature Engineering, Responsible AI, Generative AI, Statistics, Statistical Analysis, Time Series Analysis and Forecasting, Statistical Programming, Probability & Statistics, AI Product Strategy, AI Enablement, AI Integrations, AI Personalization, AI Orchestration, AI Workflows

    4.6
    Rating, 4.6 out of 5 stars
    ·
    83 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 Marketing Introduction And Fundamentals

    Skills you'll gain: Marketing, Target Audience, Target Market, Estimation, Marketing Strategy and Techniques

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Impulsando la transformación del marketing digital

    Skills you'll gain: Brand Management, Digital Media Strategy, Digital Analysis, Digital Marketing, Digital Brand Strategy, Digital Marketing Tools, Social Media Analytics, Digital Transformation, Marketing Analytics, Marketing Strategies, Branding, Business Transformation, Brand Strategy, Digital Communications, Marketing Automation, Communication, Consumer Behaviour, Business Strategy, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    104 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create Impactful Marketing Videos using Canva

    Skills you'll gain: Canva (Software), Animations, Video Editing, Marketing Materials, Video Production, Storytelling, Marketing Design, Content Marketing, Timelines, Visual Storytelling, Marketing, Multimedia, Driving engagement, Graphic Design

    4.4
    Rating, 4.4 out of 5 stars
    ·
    41 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…525354…508

Skills you can learn in Marketing

Market (economics) (28)
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Brand (13)
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