• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Managing Social and Human Capital

      Skills you'll gain: Human Capital, People Management, Human Resource Strategy, Leadership and Management, Decision Making, Organizational Structure, Organizational Effectiveness, Organizational Change, Organizational Leadership, Employee Performance Management, Team Motivation, Compensation and Benefits, Job Analysis, Talent Recruitment, Constructive Feedback

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Getting Started with Git and GitHub

      Skills you'll gain: Git (Version Control System), GitHub, Version Control, Collaborative Software, Web Applications, Open Source Technology, Command-Line Interface, DevOps

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad Nacional Autónoma de México

      Introducción a la producción audiovisual

      Skills you'll gain: Video Editing, Post-Production, Video Production, Media Production, Storyboarding, Editing, Storytelling, Scripting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Data Analytics

      Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Data Cleansing, Data Modeling, Analytics, Data Analysis, Data Visualization, Data Validation, Exploratory Data Analysis, Data Quality, Data Manipulation, Generative AI, Data Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      858 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universitat Autònoma de Barcelona

      Democracia y decisiones públicas. Introducción al análisis de políticas públicas

      Skills you'll gain: Policy Analysis, Political Sciences, Public Policies, Public Administration, Program Evaluation, Governance, Social Studies, Media and Communications, Research Methodologies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Successful Presentation

      Skills you'll gain: Public Speaking, Presentations, Verbal Communication Skills, Storytelling, Drive Engagement, Persuasive Communication, Communication, Non-Verbal Communication, Cognitive flexibility, Composure, Adaptability, Creativity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT Advanced Data Analysis

      Skills you'll gain: Prompt Engineering, Data Presentation, ChatGPT, Document Management, Artificial Intelligence, Microsoft Excel, Problem Solving, Data Analysis, Generative AI, Information Management, File Management, Creativity, Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      790 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Agile Leadership

      Skills you'll gain: Change Management, Organizational Change, Agile Methodology, Meeting Facilitation, Positivity, Team Building, Resilience, Business Transformation, Team Management, Sprint Retrospectives, Innovation, Sprint Planning, Culture Transformation, Adaptability, Organizational Development, Agile Project Management, Virtual Teams, Team Leadership, Leadership, Leadership Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Building AI Powered Chatbots Without Programming

      Skills you'll gain: Workflow Management, ChatGPT, Application Deployment, IBM Cloud, Artificial Intelligence, Business Process Automation, Generative AI, Automation, Customer Service, Customer experience improvement, Decision Support Systems, Interaction Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.6K reviews

      Beginner · Course · 1 - 3 Months

    • P

      Pontificia Universidad Católica de Chile

      Formación docente basada en la práctica para desarrollar habilidades del siglo XXI

      Skills you'll gain: Pedagogy, Education Software and Technology, Teaching, Education and Training, Instructional Strategies, Classroom Management, Curriculum Development, Student-Centred Learning, Discussion Facilitation, Social Justice, Higher Education, Innovation, Instructional and Curriculum Design, Student Engagement, Collaboration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Administración de Empresas

      Skills you'll gain: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Branding, Cost Management, Cost Accounting, Marketing, Talent Management, Brand Management, Business Economics, Accounting, Strategic Marketing, Business Leadership, Organizational Strategy, Market Dynamics, Decision Making, Business Management, Economics, Economic Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Goodwill Industries International

      Goodwill® Career Coach and Navigator

      Skills you'll gain: Constructive Feedback, Interviewing Skills, Communication, Coaching, Accountability, Client Services, Virtual Teams, Customer Relationship Building, Professional Development, Diversity and Inclusion, Recruitment, Workforce Development, Ethical Standards And Conduct, Relationship Management, Active Listening, Telecommuting, Needs Assessment, Employee Onboarding, Goal Setting, LinkedIn

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      396 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    meta social media marketing capstone
    social media marketing in practice
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…525354…370

    In summary, here are 10 of our most popular social media marketing courses

    • Managing Social and Human Capital: University of Pennsylvania
    • Getting Started with Git and GitHub: IBM
    • Introducción a la producción audiovisual: Universidad Nacional Autónoma de México
    • Introduction to Data Analytics: Meta
    • Democracia y decisiones públicas. Introducción al análisis de políticas públicas: Universitat Autònoma de Barcelona
    • Successful Presentation: University of Colorado Boulder
    • ChatGPT Advanced Data Analysis: Vanderbilt University
    • Agile Leadership: University of Colorado System
    • Building AI Powered Chatbots Without Programming: IBM
    • Formación docente basada en la práctica para desarrollar habilidades del siglo XXI: Pontificia Universidad Católica de Chile

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok