What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

Johns Hopkins University
The Social and Technical Context of Health Informatics
Skills you'll gain: Health Systems, Health Care, Healthcare Industry Knowledge, Health Information Management and Medical Records, Information Technology, Systems Analysis, System Requirements, Medical Records, Interoperability, Electronic Medical Record, Information Systems, Data Sharing, Technology Strategies, Emerging Technologies, Information Privacy
4.3
Rating, 4.3 out of 5 stars
514 reviews
Beginner · Course · 1 - 4 Weeks
Fractal Analytics
Data Storytelling
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Storyboarding, Storytelling, Data Visualization Software, Infographics, Data Ethics, Data Analysis, Ethical Standards And Conduct, Design Elements And Principles
4.7
Rating, 4.7 out of 5 stars
104 reviews
Beginner · Course · 1 - 4 Weeks
SAS
Getting Started with SAS Visual Analytics
Skills you'll gain: SAS (Software), Data Quality, Data Analysis, Exploratory Data Analysis, Data Cleansing, Data Visualization Software, Virtual Environment, Data Manipulation, Statistical Reporting, Business Analysis, Statistical Programming
4.7
Rating, 4.7 out of 5 stars
881 reviews
Beginner · Course · 1 - 4 Weeks
Google Cloud
Building Batch Data Pipelines on Google Cloud
Skills you'll gain: Data Pipelines, Extract, Transform, Load, Google Cloud Platform, Data Integration, Data Processing, Apache Hadoop, Apache Spark, Big Data, Data Transformation, Cloud Computing, Cloud Services
4.5
Rating, 4.5 out of 5 stars
1.7K reviews
Intermediate · Course · 1 - 3 Months
University of Colorado Boulder
The Structured Query Language (SQL)
Skills you'll gain: SQL, Database Systems, Database Theory, Query Languages, Database Design, Relational Databases, Data Access, Data Analysis, Data Manipulation, Data Management
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
982 reviews
Beginner · Course · 1 - 3 Months
Johns Hopkins University
Reproducible Research
Skills you'll gain: Rmarkdown, Knitr, Data Sharing, Statistical Reporting, Data Analysis, Statistical Analysis, Exploratory Data Analysis, R Programming, Technical Communication, Version Control
4.6
Rating, 4.6 out of 5 stars
4.2K reviews
Mixed · Course · 1 - 4 Weeks
Google Cloud
Analyzing and Visualizing Data in Looker
Skills you'll gain: Looker (Software), Dashboard, Data Visualization Software, Data Analysis, Data Sharing, Data Presentation, Data Storytelling, Data Manipulation, Data Import/Export
4.7
Rating, 4.7 out of 5 stars
354 reviews
Beginner · Course · 1 - 3 Months
IBM
Data Analyst Career Guide and Interview Preparation
Skills you'll gain: Professional Networking, Interviewing Skills, LinkedIn, Professional Development, Data Analysis, Recruitment, Relationship Building, Presentations, Job Analysis, Analytics, Business Writing, Performance Analysis
4.7
Rating, 4.7 out of 5 stars
620 reviews
Beginner · Course · 1 - 4 Weeks
Northwestern University
Social Marketing Capstone Project
Skills you'll gain: Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing Strategies, Budgeting, Social Media, Marketing Planning, Performance Measurement, Business Planning, Integrated Marketing Communications, Market Analysis, Customer Engagement
4.9
Rating, 4.9 out of 5 stars
351 reviews
Mixed · Course · 1 - 3 Months
Yonsei University
Emerging Technologies: From Smartphones to IoT to Big Data
Skills you'll gain: Apache Spark, Augmented Reality, Cloud Computing Architecture, Big Data, Wireless Networks, SPSS, Augmented and Virtual Reality (AR/VR), Cloud Computing, Internet Of Things, Live Streaming, Cloud Platforms, Analytics, Real Time Data, Apache Hadoop, Multimedia, Emerging Technologies, Apple iOS, Mobile Development Tools, Product Planning, Android (Operating System)
4.7
Rating, 4.7 out of 5 stars
1.9K reviews
Beginner · Specialization · 3 - 6 Months
University of Pennsylvania
Introducción al Marketing
Skills you'll gain: Branding, Brand Strategy, Brand Marketing, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Marketing Strategies, Customer Insights, Marketing Communications, Target Market, Customer Engagement, Market Dynamics, E-Commerce
4.8
Rating, 4.8 out of 5 stars
269 reviews
Mixed · Course · 1 - 4 Weeks
Fractal Analytics
Insights of Power BI
Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Data Visualization Software, Data Transformation, Data Cleansing, Business Intelligence, Data Manipulation, Dashboard, Data Analysis, Business Reporting, Microsoft Excel, Key Performance Indicators (KPIs)
4.6
Rating, 4.6 out of 5 stars
37 reviews
Beginner · Course · 1 - 4 Weeks