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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Brand Marketing and SEO Tools using Wix

    Skills you'll gain: Email Marketing, Social Media Content, Search Engine Optimization, Social Media Marketing, Brand Marketing, Brand Awareness, Digital Brand Strategy, Digital Marketing Tools, Branding, Social Media Management, Digital Marketing, Brand Strategy, Marketing Design, Marketing, Web Presence, Brand Management, Marketing Materials, Web Design and Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    376 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Strategy: Navigating Emerging Media and AI

    Skills you'll gain: Data-Driven Marketing, Strategic Communication, Journey Mapping, Marketing Communications, Marketing Strategies, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Automation, Marketing Channel, Cross-Channel Marketing, AI Personalization, Media and Communications, Data-Driven Decision-Making, Personalized Campaigns, MarTech, Online Advertising, Integrated Marketing Communications, Communication Strategies, Social Media

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
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    2.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Applied Analytics and Data for Decision Making

    Skills you'll gain: Data Literacy, Data Ethics, Data-Driven Decision-Making, Analytics, Root Cause Analysis, Lean Methodologies, Six Sigma Methodology, Data Analysis, Operations, Operational Excellence, Case Studies, Lean Six Sigma, ISO 9000 Series, Lean Manufacturing, Quality Improvement, Process Improvement, Decision Making, Quality Management Systems, Data Quality, Data Security

    4.6
    Rating, 4.6 out of 5 stars
    ·
    142 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Financial Risk, Capital & Governance Analytics

    Skills you'll gain: Risk Management Framework, Governance Risk Management and Compliance, Risk Modeling, Risk Analysis, Financial Analysis, Financial Market, Financial Trading, Cyber Governance, Risk Management, Bank Regulations, Financial Regulations, Financial Systems, Operational Risk, Analysis, Financial Data, Financial Services, Supplier Risk Management, Hedge Accounting, Governance, Capital Budgeting

    4.9
    Rating, 4.9 out of 5 stars
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    11 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Sell: An Overview of Fundamental Selling Techniques

    Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, General Sales Practices, Sales, Sales Process, Sales Presentations, Phone Sales, Sales Strategy, Outbound Calls, Lead Generation, Customer Relationship Building, Rapport Building, Active Listening, Communication Strategies, Customer Engagement, Customer Insights

    4.7
    Rating, 4.7 out of 5 stars
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    271 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    UBITS

    Introducción al marketing con Google Ads

    Skills you'll gain: Google Ads, Advertising Campaigns, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Digital Advertising, Campaign Planning, Advertising, Digital Marketing Campaigns, Campaign Management, Conversion Funnel Analysis, Digital Marketing, Marketing Strategies, Marketing Strategy and Techniques, Product Marketing, Promotional Strategies, Product Promotion

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Marketing in the Age of AI

    Skills you'll gain: Online Advertising, LLM Application, AI Enablement, Branding, Natural Language Processing, Machine Learning Algorithms

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Harnessing HubSpot AI: Intelligent Marketing Success

    Skills you'll gain: Blogs, Content Marketing, Content Creation, HubSpot CRM, Marketing Strategies, Conversion Funnel Analysis, Marketing Automation, Customer Engagement, Digital Marketing Tools, Email Marketing, Marketing Effectiveness, AI Integrations, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze HR Attrition Using R Analytics

    Skills you'll gain: Predictive Modeling, People Analytics, Feature Engineering, Exploratory Data Analysis, Job Analysis, Predictive Analytics, Statistical Analysis, Data Analysis, Analytics, Model Evaluation, Statistical Methods, Trend Analysis, Correlation Analysis, Data-Driven Decision-Making, Statistical Hypothesis Testing, R Programming, R (Software), Data Preprocessing, Data Validation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Design Robust Data Models for Analytics

    Skills you'll gain: Star Schema, Snowflake Schema, Data Warehousing, Data Modeling, Database Design, Data Architecture, Performance Tuning, Model Optimization, Business Analytics, Performance Measurement, Performance Metric, Business Metrics, Descriptive Analytics, Business Reporting

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Power BI: Data Analytics and Data Preparation

    Skills you'll gain: Data Transformation, Power BI, Data-Driven Decision-Making, Data Processing, Data Integration, Data Cleansing, Data Manipulation, Data Preprocessing, Data Modeling, Data Visualization Software, Data Analysis, Pivot Tables And Charts, Analytics

    4.2
    Rating, 4.2 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    YouTube Marketing 2026: YouTube SEO & Algorithms

    Skills you'll gain: Video Production, Search Engine Optimization, Keyword Research, Product Promotion, Web Analytics and SEO, Social Media Content, Social Media Marketing, Content Optimization, Marketing Strategies, Strategic Partnership, Live Streaming, Social Media Strategy, Driving engagement, Promotional Strategies, Content Strategy, Online Advertising, Paid media, Performance marketing, Digital Advertising, Content Creation

    Mixed · Course · 3 - 6 Months

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Skills you can learn in Marketing

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