• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • C

      Commonwealth Education Trust

      Foundations of Teaching for Learning: Planning for Teaching and Learning

      Skills you'll gain: Growth Mindedness, Lesson Planning, Pedagogy, Trustworthiness, Student Engagement, Instructional Strategies, Learning Theory, Curriculum Planning, Adult Learning Principles, Instructional and Curriculum Design, Goal Setting, Relationship Building, Professional Development, Cultural Diversity, Collaboration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      289 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Globalización, Crecimiento Económico y Estabilidad

      Skills you'll gain: Financial Policy, Economics, Policy, and Social Studies, Economics, Public Policies, International Finance, Policy Analysis, International Relations, Economic Development, Tax, Trend Analysis, Socioeconomics, Global Marketing, Business Economics, Analysis, Fiscal Management, Business Risk Management, Supply And Demand, Market Dynamics, Business Strategies, Cultural Diversity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      707 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Arts and Culture Strategy

      Skills you'll gain: Risk Management, Organizational Structure, Organizational Strategy, Strategic Leadership, Culture, Organizational Effectiveness, Customer Analysis, Market Opportunities, Organizational Leadership, Strategic Communication, Stakeholder Communications, Liberal Arts, Target Audience, Value Propositions, Performance Measurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      224 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Homeland Security and Cybersecurity

      Skills you'll gain: Cybersecurity, Cyber Security Strategy, Risk Management Framework, Infrastructure Security, Cyber Attacks, Cyber Risk, Cyber Security Policies, Public Safety and National Security, Cyber Security Assessment, Cyber Operations, Cyber Governance, Continuous Monitoring, NIST 800-53, Security Management, Incident Response, Technology Roadmaps, Network Infrastructure, Technology Solutions, Transportation Operations, Legal Risk

      4.7
      Rating, 4.7 out of 5 stars
      ·
      622 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Collaborate Effectively for Professional Success

      Skills you'll gain: Collaboration, Teamwork, Virtual Teams, Cross-Functional Collaboration, Team Management, Meeting Facilitation, Leadership, Communication, Cultural Diversity

      4.5
      Rating, 4.5 out of 5 stars
      ·
      755 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Finance for Managers

      Skills you'll gain: Financial Statement Analysis, Operational Analysis, Working Capital, Balance Sheet, Income Statement, Financial Forecasting, Forecasting, Return On Investment, Financial Analysis, Cash Flows, Cash Flow Forecasting, Risk Analysis, Financial Planning, Accounts Receivable, Inventory Management System, Growth Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1K reviews

      Mixed · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

      Skills you'll gain: Value Propositions, Business Modeling, Presentations, Customer Analysis, Innovation, Business Process, Customer Relationship Management, Entrepreneurship, Target Market, Marketing Channel, Business Strategy, Strategic Partnership, Cost Management, Revenue Management, Resource Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      654 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Case Western Reserve University

      Becoming a Sports Agent

      Skills you'll gain: Labor Relations, Brand Management, Arbitration, Contract Negotiation, Client Services, Recruitment, Legal Strategy, Financial Management, Relationship Management, Financial Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 3 Months

    • P

      Politecnico di Milano

      Designing Learning Innovation

      Skills you'll gain: Pedagogy, Course Development, Instructional and Curriculum Design, Instructional Strategies, Student Engagement, Educational Materials, Innovation, Curriculum Planning, Student-Centred Learning, Learning Theory, Open Source Technology, Learning Strategies

      4.9
      Rating, 4.9 out of 5 stars
      ·
      679 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Good with Words: Speaking and Presenting

      Skills you'll gain: Tactfulness, Public Speaking, Storytelling, Verbal Communication Skills, Persuasive Communication, Non-Verbal Communication, Communication, Cognitive flexibility, Communication Strategies, Presentations, Interpersonal Communications, Rapport Building, Creativity, Constructive Feedback, Empathy, Social Skills, Professionalism, Active Listening, Optimism, Adaptability

      4.6
      Rating, 4.6 out of 5 stars
      ·
      308 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      T

      The State University of New York

      Home-Based Child Care

      Skills you'll gain: Injury Prevention, Child Development, Childhood Education and Development, Working With Children, Business Planning, Accident Prevention, Special Education, Teaching, Emotional Intelligence, Emergency Response, Parent Communication, Cultural Diversity, Diversity Awareness, Nutrition and Diet, Safety Training, Business, Classroom Management, Small Business Accounting, Tax Management, Policy Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      129 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Copyright Law

      Skills you'll gain: Intellectual Property, Law, Regulation, and Compliance, Creativity, Legal Strategy, Lawsuits, Musical Composition, Legal Research, Commercial Laws

      4.8
      Rating, 4.8 out of 5 stars
      ·
      359 reviews

      Mixed · Course · 1 - 4 Weeks

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    meta social media marketing capstone
    social media marketing in practice
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…585960…372

    In summary, here are 10 of our most popular social media marketing courses

    • Foundations of Teaching for Learning: Planning for Teaching and Learning: Commonwealth Education Trust
    • Globalización, Crecimiento Económico y Estabilidad: IE Business School
    • Arts and Culture Strategy: University of Pennsylvania
    • Homeland Security and Cybersecurity: University of Colorado System
    • Collaborate Effectively for Professional Success: IBM
    • Finance for Managers: IESE Business School
    • Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course): Kennesaw State University
    • Becoming a Sports Agent: Case Western Reserve University
    • Designing Learning Innovation: Politecnico di Milano
    • Good with Words: Speaking and Presenting: University of Michigan

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok