• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      Microeconomics: When Markets Fail

      Skills you'll gain: Health Equity, Economics, Socioeconomics, Market Dynamics, Supply And Demand, Environmental Issue, Market Analysis, Public Policies, Competitive Analysis, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      653 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      CertNexus

      CertNexus Certified Ethical Emerging Technologist

      Skills you'll gain: Data Ethics, Governance, Corporate Communications, Business Ethics, Stakeholder Engagement, Media Relations, Culture Transformation, Diversity and Inclusion, Law, Regulation, and Compliance, Strategic Communication, Organizational Leadership, Stakeholder Communications, Diversity Equity and Inclusion Initiatives, Risk Mitigation, Ethical Standards And Conduct, Risk Management, Leadership, Communication, Test Planning, Professional Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      577 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      Institute for the Future

      Ready, Set, Future! Introduction to Futures Thinking

      Skills you'll gain: Visionary, Forecasting, Strategic Thinking, Creative Thinking, Optimism, Trend Analysis, Cognitive flexibility, Creativity, Analysis, Innovation, Adaptability, Leadership, Collaboration, Data Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Fundraising and Development

      Skills you'll gain: Fundraising, Grant Writing, Proposal Writing, Campaign Management, Tax Planning, Philanthropy, Marketing Materials, Marketing Planning, Direct Marketing, Business Writing, Prospecting and Qualification, Event Management, Sales Prospecting, Estate Planning, Administration, Telemarketing, Relationship Building, Email Marketing, Negotiation, Benefits Administration

      4.6
      Rating, 4.6 out of 5 stars
      ·
      380 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Introduction to CRM with HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Dashboard, Business Software, Systems Integration, Data Integration, Sales Pipelines, Data Management, Productivity Software, Customer Service, Sales Operations, Marketing, Email Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      953 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Project Management Fundamentals

      Skills you'll gain: Project Management, Stakeholder Management, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Stakeholder Engagement, Project Implementation, Stakeholder Communications, Project Planning, Project Closure, Project Documentation, Risk Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      398 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      D

      Duke University

      Music as Biology: What We Like to Hear and Why

      Skills you'll gain: Music, Aesthetics, Music Theory, World Music, Cultural Diversity, Anatomy, Biology, Neurology

      4.3
      Rating, 4.3 out of 5 stars
      ·
      712 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Maryland, College Park

      The Cycle: Management of Successful Arts and Cultural Organizations

      Skills you'll gain: Fundraising, Organizational Strategy, Stakeholder Engagement, Event Marketing, Business Planning, Planning, Strategic Partnership, Marketing, Strategic Marketing, Marketing Strategies, Growth Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      730 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Business Management Essentials

      Skills you'll gain: Process Management, Business Process, Decision Making, Process Analysis, Leadership and Management, Global Marketing, Performance Improvement, Organizational Leadership, Brand Management, People Management, Financial Statement Analysis, Strategic Marketing, Marketing, Financial Statements, Financial Analysis, Generally Accepted Accounting Principles (GAAP), Leadership, Business Strategy, Financial Management, Data Analysis

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      286 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      T

      The University of North Carolina at Chapel Hill

      Research Data Management and Sharing

      Skills you'll gain: Data Sharing, Data Management, Metadata Management, Data Strategy, Data Governance, Records Management, Data Storage, Data Integrity, Data Access, Data Security, Information Privacy, Version Control

      4.7
      Rating, 4.7 out of 5 stars
      ·
      730 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Interviewing and Resume Writing in English

      Skills you'll gain: Interviewing Skills, Telephone Skills, Negotiation, English Language, Verbal Communication Skills, Cultural Diversity, Rapport Building, Intercultural Competence, Professional Development, Personal Development, Executive Presence, Communication, Marketing Strategies, Business Writing, Business Research, Marketing Planning, Business Correspondence, Writing, Recruitment, Marketing Materials

      4.6
      Rating, 4.6 out of 5 stars
      ·
      752 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Geneva

      Meeting Investors' Goals

      Skills you'll gain: Portfolio Management, Investments, Behavioral Economics, Consumer Behaviour, Financial Market, Marketing Psychology, Decision Making, Finance, Market Dynamics, Market Trend, Financial Analysis, Asset Management, Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Mixed · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…596061…311

    In summary, here are 10 of our most popular marketing strategy courses

    • Microeconomics: When Markets Fail: University of Pennsylvania
    • CertNexus Certified Ethical Emerging Technologist: CertNexus
    • Ready, Set, Future! Introduction to Futures Thinking: Institute for the Future
    • Fundraising and Development: University of California, Davis
    • Introduction to CRM with HubSpot: Coursera Project Network
    • Project Management Fundamentals: Microsoft
    • Music as Biology: What We Like to Hear and Why: Duke University
    • The Cycle: Management of Successful Arts and Cultural Organizations: University of Maryland, College Park
    • Business Management Essentials: Illinois Tech
    • Research Data Management and Sharing: The University of North Carolina at Chapel Hill

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok