• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      A

      Advancing Women in Tech

      The Business of Product Management I

      Skills you'll gain: Product Management, Competitive Analysis, Product Strategy, Product Roadmaps, Market Analysis, Product Requirements, Customer Insights, Strategic Leadership, Go To Market Strategy, Innovation, Persona Development, B2B Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      797 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Introduction to Events Management

      Skills you'll gain: Event Management, Event Marketing, Coordinating, Event Planning, Logistics Management, Hospitality, Planning, Program Evaluation, Vendor Management, Marketing Design, Budgeting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      236 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Sales Training: Building Your Sales Career

      Skills you'll gain: Consultative Selling, Sales Presentation, Sales Training, Sales Strategy, Sales, Sales Management, Sales Process, Prospecting and Qualification, Personalized Service, Inbound Calls, Communication, Needs Assessment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      657 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create a Project Management Tracker using Microsoft Excel

      Skills you'll gain: Microsoft Excel, Project Coordination, Project Management, Spreadsheet Software, Project Schedules, Data Entry, Cost Management, Project Planning, Data Validation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      850 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      商务基础 (中文版)

      Skills you'll gain: Operations Management, Financial Statements, Financial Statement Analysis, Operational Efficiency, Capital Budgeting, Business Operations, Process Analysis, Production Management, Manufacturing Operations, Business Process Improvement, Financial Accounting, Financial Modeling, Branding, Balance Sheet, Market Opportunities, Brand Management, Marketing, Operational Analysis, Business Analysis, Financial Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      339 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      E

      Erasmus University Rotterdam

      Local Economic Development

      Skills you'll gain: Economic Development, Community Development, Socioeconomics, Competitive Analysis, Entrepreneurship, Innovation, Economics, Growth Strategies, International Relations, Global Marketing, Policy Development, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      389 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Gestión del talento humano

      Skills you'll gain: Assertiveness, People Management, Emotional Intelligence, Cooperation, Behavior Management, Industrial and Organizational Psychology, Team Building, People Development, Organizational Effectiveness, Teamwork, Empowerment, Team Management, Talent Management, Professional Development, Communication, Human Resource Strategy, Relationship Management, Collaboration, Organizational Change, Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      I

      Insper

      Introdução ao Marketing Analítico

      Skills you'll gain: Marketing Analytics, Statistical Methods, Data Collection, Analytical Skills, Marketing, Strategic Marketing, Quantitative Research, Market Analysis, Market Research, Data Analysis, Customer Insights, Competitive Analysis, Brand Management, Analytics, Statistical Analysis, Data-Driven Decision-Making, Target Market, Consumer Behaviour

      4.7
      Rating, 4.7 out of 5 stars
      ·
      799 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Imperial College London

      Digital Health

      Skills you'll gain: Health Technology, Telehealth, Data Management, Data Visualization Software, Health Care Procedure and Regulation, Tableau Software, Electronic Medical Record, Health Systems, Health Informatics, Quantitative Research, Big Data, Data Collection, User Centered Design, Clinical Trials, Public Health, Interoperability, Health Care, Health Disparities, Statistical Analysis, Health Care Administration

      4.5
      Rating, 4.5 out of 5 stars
      ·
      308 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Global Challenges in Business

      Skills you'll gain: Global Marketing, Diversity Marketing, Cultural Diversity, Intercultural Competence, Cultural Sensitivity, Team Management, Culture, Marketing Planning, Consumer Behaviour, Diversity Awareness, Communication Strategies, International Relations, Teamwork, Diversity and Inclusion, Branding, Marketing, World History, Corporate Strategy, Business Strategy, Political Sciences

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      512 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Finance of Mergers and Acquisitions: Valuation and Pricing

      Skills you'll gain: Mergers & Acquisitions, Business Valuation, Private Equity, Price Negotiation, Financial Analysis, Financial Modeling, Corporate Strategy, Corporate Finance, Market Data, Cash Flows, Legal Risk, Business Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      266 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Negotiation skills: Negotiate and resolve conflict

      Skills you'll gain: Conflict Management, Negotiation, Interpersonal Communications, Mediation, Leadership, Relationship Building, Emotional Intelligence, Cultural Sensitivity, Trustworthiness, Self-Awareness, Cultural Diversity, Communication, Adaptability, Active Listening

      4.7
      Rating, 4.7 out of 5 stars
      ·
      779 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…626364…311

    In summary, here are 10 of our most popular marketing strategy courses

    • The Business of Product Management I: Advancing Women in Tech
    • Introduction to Events Management : Coursera Instructor Network
    • Sales Training: Building Your Sales Career: HubSpot Academy
    • Create a Project Management Tracker using Microsoft Excel: Coursera Project Network
    • 商务基础 (中文版): University of Pennsylvania
    • Local Economic Development: Erasmus University Rotterdam
    • Gestión del talento humano: Universidad Nacional Autónoma de México
    • Introdução ao Marketing Analítico: Insper
    • Digital Health: Imperial College London
    • Global Challenges in Business: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok