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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Prompt Engineering for Law

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, Legal Technology, LLM Application, Productivity, OpenAI, AI Personalization, AI Enablement, Legal Strategy, Large Language Modeling, Artificial Intelligence, Legal Research, Data Ethics, Expense Management, Productivity Software, Creativity, Responsible AI, Verification And Validation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.3K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Digital ROAS

    Skills you'll gain: Digital Advertising, Google Ads, Online Advertising, Target Audience, Performance marketing, Marketing Budgets, Advertising Campaigns, Cross-Channel Marketing, Digital Marketing, Campaign Management, Paid media, Social Media Campaigns, Marketing Analytics, Media Planning, Dashboard, Budget Management, Facebook, Data Analysis, Market Trend

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Execute 360° Campaigns

    Skills you'll gain: Data Storytelling, Campaign Management, Cross-Channel Marketing, Marketing Budgets, Integrated Marketing Communications, Marketing Effectiveness, Performance Analysis, Advertising Campaigns, Performance Reporting, Marketing Channel, Social Media Campaigns, Project Management, Data-Driven Decision-Making, Budget Management, Marketing Planning, Management Reporting, Milestones (Project Management), Marketing Communications, Marketing Analytics, Marketing Strategies

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI Strategic Leader

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Agentic Workflows, Prompt Patterns, AI Orchestration, Generative AI, Workflow Management, AI Enablement, Agentic systems, Strategic Decision-Making, Business Intelligence, Business Leadership, Data-Driven Decision-Making, Organizational Leadership, Automation, Strategic Planning, Talent Acquisition, Procurement, Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9.3K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Measure Campaign Lift with Brand Surveys

    Skills you'll gain: Brand Awareness, Performance marketing, Digital Advertising, Marketing Effectiveness, Online Advertising, Advertising Campaigns, Marketing Psychology, Marketing Analytics, Advertising, Brand Management, Branding, Performance Analysis, Customer Insights, Data-Driven Decision-Making, Survey Creation, Performance Measurement, Business Metrics, Target Audience, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Start the UX Design Process: Empathize, Define, and Ideate

    Skills you'll gain: User Experience Design, User Experience, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Usability, Design Thinking, User Research, Human Factors, Human Centered Design, Ideation, Competitive Analysis, Prototyping

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Career Success

    Skills you'll gain: Business Writing, Goal Setting, Negotiation, Time Management, Business Planning, Project Controls, Feasibility Studies, Entrepreneurship, Team Leadership, Business Correspondence, Financial Statement Analysis, Project Planning, Team Performance Management, Concision, Team Management, Editing, Team Building, Project Management, Communication, Performance Metric

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Project Planning: Putting It All Together

    Skills you'll gain: Project Management, Project Planning, Project Risk Management, Communication Planning, Project Documentation, Milestones (Project Management), Risk Management, Cost Management, Budgeting, Estimation, Timelines, Procurement, Technical Communication, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    SEO Visibility, Keyword Research, and Auditing

    Skills you'll gain: Keyword Research, Competitive Analysis, Marketing, Content Strategy, Digital Marketing, Auditing, Market Research, Test Tools, Technical Communication, Technical Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Customer Analytics

    Skills you'll gain: Customer Analysis, Data-Driven Decision-Making, Descriptive Analytics, Marketing Analytics, Predictive Analytics, Customer Insights, Business Analytics, Analytics, Consumer Behaviour, Process Optimization, Data Collection, Regression Analysis, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT + Zapier: AI-Powered Email Mastery

    Skills you'll gain: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, Productivity, OpenAI, AI Enablement, Calendar Management, Organizational Skills, Generative AI, Artificial Intelligence, Large Language Modeling, AI Personalization, HubSpot CRM, Business Process Automation, Email Marketing, Google Sheets, Workflow Management, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.7K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Align Emails & Brand Voice

    Skills you'll gain: Email Marketing, Brand Management, Campaign Management, Brand Strategy, Brand Awareness, Integrated Marketing Communications, Stakeholder Management

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • Prompt Engineering for Law: Vanderbilt University
  • Boost Digital ROAS: Coursera
  • Execute 360° Campaigns: Coursera
  • Generative AI Strategic Leader: Vanderbilt University
  • Measure Campaign Lift with Brand Surveys: Coursera
  • Start the UX Design Process: Empathize, Define, and Ideate: Google
  • Career Success: University of California, Irvine
  • Project Planning: Putting It All Together: Google
  • SEO Visibility, Keyword Research, and Auditing: Coursera
  • Customer Analytics: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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