Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Data Storytelling, Dashboard, Database Design, Data Warehousing, Interactive Data Visualization, Data Visualization, SQL, Data Security, Data Migration, Data Governance, IBM Cognos Analytics, Descriptive Statistics, Extract, Transform, Load, Data Management, Relational Databases, Data Cleansing, Databases, Exploratory Data Analysis, Data Architecture, Business Intelligence
Beginner · Professional Certificate · 3 - 6 Months
Fractal Analytics
Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, AI Security, Management Consulting, Business Consulting, Consulting, AI Enablement, Data Ethics, Technical Consulting, Quality Assurance, Market Research, Data-Driven Decision-Making, Automation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Stakeholder Management, Google Sheets, Data-Driven Decision-Making, Data Analysis, Spreadsheet Software, Analytical Skills, Meeting Facilitation, Business Analysis, Dashboard, Data Presentation, Quantitative Research, Problem Solving
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Research, Competitive Intelligence, Digital Marketing, Content Creation, Content Performance Analysis, Data-Driven Decision-Making, ChatGPT, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Data Storytelling, AI Enablement, Generative AI, Data Mining, Responsible AI, AI Product Strategy, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Data Analysis, Business Strategy, Big Data, Business Process Automation, Data Architecture, Data Science, Regression Analysis, Natural Language Processing, Business Ethics, Leadership, Social Impact
Beginner · Specialization · 1 - 3 Months

Multiple educators
Skills you'll gain: Dashboard, Web Scraping, Pseudocode, Data Storytelling, Algorithms, Data Presentation, Jupyter, Data Mining, Data Visualization, Correlation Analysis, Pandas (Python Package), Data Analysis, NumPy, Predictive Modeling, IBM Cloud, Data Literacy, Data Science, Unsupervised Learning, Machine Learning, Project Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Content Performance Analysis, Social Media Marketing, Content Development and Management, Content Creation, Web Analytics, Social Media Management, Content Strategy, AI Personalization, Web Analytics and SEO, Market Analysis, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Large Language Modeling, LangChain, Model Evaluation, Prompt Patterns, Retrieval-Augmented Generation, Data Wrangling, Supervised Learning, LLM Application, Unsupervised Learning, PyTorch (Machine Learning Library), Exploratory Data Analysis, Generative Model Architectures, Data Analysis, Keras (Neural Network Library), Predictive Modeling, Convolutional Neural Networks, Generative AI, Jupyter, Flask (Web Framework)
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Email Automation, Marketing Automation, Marketing Strategies, Customer Analysis, Marketing Analytics, Lead Generation, Data-Driven Decision-Making, Customer Insights, Marketing, Data Storytelling, Strategic Marketing, Business Analytics, Business Metrics, AI Personalization, Data Analysis, Analytics, Advanced Analytics, Financial Forecasting, Automation, Revenue Forecasting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Database Design, SQL, Extract, Transform, Load, IBM DB2, Data Store, Relational Databases, Jupyter, Data Architecture, Database Management Systems, Big Data, Web Scraping, Databases, MySQL, Data Integration, Data Infrastructure, Data Storage, Data Transformation, Pandas (Python Package), Programming Principles, Python Programming
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Dashboard, Data Visualization Software, Data Wrangling, Data Visualization, Web Scraping, Exploratory Data Analysis, Matplotlib, Pandas (Python Package), Model Evaluation, Plotly, Data Analysis, Predictive Modeling, Data Presentation, Jupyter, Data Pipelines, Data Science, Interactive Data Visualization, Programming Principles, Python Programming, Machine Learning
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Content Performance Analysis, Web Analytics and SEO, Search Engine Optimization, Keyword Research, Web Analytics, Marketing Analytics, Digital Marketing, Web Content, Semantic Web, Content Management Systems
Beginner · Course · 1 - 4 Weeks